Lisa Darlington
Bushey,Hertfordshire
Summary
Accomplished professional with extensive expertise in brand and client strategy, new business development, and multi-discipline commercial brand and media partnerships. Proven track record in content strategy, creative ideation, and digital media, leveraging data, insight, and trend analysis to generate new leads. Adept at client engagement, project management, personal pipeline management, relationship building, and stakeholder management. Demonstrates strong problem-solving skills and excels in team management and mentoring. Experienced in end-to-end management of multiple campaigns with a focus on strategic planning and implementation. Skilled communicator with a background in promotions, events, competitions and promotions, brand-to-hand marketing, event creation and sponsorship. Career goal includes driving innovative strategies to enhance brand presence and foster long-term client relationships.
Overview
12
12
years of professional experience
Work History
CREATIVE STRATEGY PARTNER
Hearst UK
London
11.2024 - 06.2025
- Work hand-in-hand with stakeholders across the business, from sales, to editorial, to production, as creative strategic lead on partnerships briefs from a range of different clients, working on briefs for brands across finance, health & beauty, FMCG, food & beverages, entertainment, autos and retail. I have recently secured a 6-figure partnership for a large Entertainment corp. which is new business for Hearst
- Leading ideation sessions, create a strategic approach to the brief and devise the most compelling commercial proposition to answer the brand's needs
- Manage and mentor a junior member of the team, managing their return to work after prolonged maternity and mental health leave
STRATEGIC PARTNERSHIPS DIRECTOR
Evening Standard Ltd.
London
07.2013 - 10.2024
- Leading on strategic partnership development across multiple platforms, including digital, social, print, audio, video and events
- Leadership of multiple end-to-end partnerships projects with management of key stakeholders both internally and externally
- Leading kick-off calls with clients and multiple internal teams
- Management of campaign P&L to ensure target profit levels are met
- Working in partnership with major media agencies, brand marketing teams and PR companies to successfully drive new and grow existing partnership revenues
- Assisting with team development and mentoring
- Creation and delivery of sales / brand story to clients and agencies through face-to-face meetings and presentations
- Identifying and developing new business opportunities and revenue streams, including working closely with the editorial team
- Collaborating with insight and data teams to deliver innovative branded partnership solutions based on audience behaviours
- Staying abreast of current trends, cultural events and news to identify opportunities for brands and own platforms
- Identifying the best platforms, live events, creators, content ideas, and delivery formats to meet client business and marketing needs and specific campaign KPIs
- Creating pitch decks, media plans, PCAs and case studies for large-scale partnerships with multiple touchpoints
- Pipeline management, feeding into budgets and targets
- Working with internal teams, including editorial to develop new content streams for brands
Education
CIM Diploma - Marketing
The Chartered Institute of Marketing
2002
Bachelor of Science - Psychology
University of East London
05.1999
Skills
- Brand and client strategy
- New business development
- Management of end-to-end multi-discipline commercial brand and media partnerships
- Content strategy
- Digital media
- Data, insight and trend analysis
- Client engagement and relationship-building
- Stakeholder management
- Skilled communicator
- Leadership and mentoring
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Additional Relevant Experience
- Head of Brand Solutions – Glam Media (Blogger/Influencer network)
- Creative Solutions Manager – News UK
Timeline
CREATIVE STRATEGY PARTNER
Hearst UK
11.2024 - 06.2025
STRATEGIC PARTNERSHIPS DIRECTOR
Evening Standard Ltd.
07.2013 - 10.2024
CIM Diploma - Marketing
The Chartered Institute of Marketing
Bachelor of Science - Psychology
University of East London
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