Lisa Clayton
Business Analyst
Southampton
Summary
Business Leader skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
10
10
years of professional experience
8
8
Country Leadership
Work History
COUNTRY BUSINESS REVIEW COORDINATOR
IKEA
LONDON/SOUTHAMPTON
2019.10 - 2020.11
- Set priorities and problem-solved workflow issues to maintain rapport with customers and stakeholders.
- Contributed to the development and launch of a key focus area in the FY21 business plan.
- Entered data, generated reports, and produced tracking documents.
- Managed company schedule to coordinate calendar and arrange travel.
- Studied processes, implemented cost reductions and developed reporting procedures to maintain administrative workflow.
- Collected and analyzed business data from various departments to prepare reports and presentations for management.
- Evaluated operational practices and identified improvement opportunities to develop revisions for systems and procedures.
- Facilitated workshops and in-service meetings to enhance personal growth and professional development.
COUNTRY BUSINESS LEADER, UK & IRELAND
IKEA
LONDON/SOUTHAMPTON
2014.09 - 2019.10
- Outperformed globally and Nationally with three years of consecutive double digit growth .
- Represented the central Europe sales leaders (UK, Ireland, Germany, Netherlands, Switzerland, Austria, Czech Republic).
- Market leader home decor categories (Global Data Report, Brand Capital)
- Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
- Visited supplier offices, plants and logistic teams to investigate facilities and capacity to meet quality requirements, specifications and delivery dates.
- Identified and reported key performance indicators to define successful category management.
- Conducted market research to identify new opportunities and target markets..
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
COUNTRY COMMERCIAL ACTIVITIES LEADER, UK & IRELAND
IKEA
WEMBLEY
2013.01 - 2014.01
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Developed strategies to improve and maximize ROI by completing promotional analysis and validating against expected results.
- Led team of marketing, sales and logistic professionals, offering mentoring and coaching to build knowledge and skills.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Business Analyst, Kitchens Project
IKEA
SOUTHAMPTON
2013.01 - 2014.01
- Analyzed open orders, backlog, and sales data to provide sales team with insights.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Improved business direction by prioritizing customers and implementing changes based on collected feedback.
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Collaborated with stakeholders to define project objectives and criteria.
- Performed gap analysis to identify areas of improvement.
- Delivered analysis of market, sales and consumer trend impact on long and short-term strategies.
Education
Diploma - BCS International Business Analysis
It Online Learning
UK 2023.07 - Current
Diploma - Digital Marketing Professional
Digital Marketing Institute
Ireland 2022.02 - 2022.07
HND - Art and Design
Winchester School of Art
Winchester 1998.09 - 1999.08
A Level - Art, History And Human Biology
St Anne's Sixth Form College
1996.08 - 1998.08
Skills
Teamwork and Collaboration
Strategic planning
Coaching and mentoring
Performance Optimization
Data analysis
Market Analysis
Competitive analysis
Customer targeting
Gap analysis
Microsoft Office Suite
Business planning
Timeline
Diploma - BCS International Business Analysis
It Online Learning
2023.07 - Current
Diploma - Digital Marketing Professional
Digital Marketing Institute
2022.02 - 2022.07
COUNTRY BUSINESS REVIEW COORDINATOR
IKEA
2019.10 - 2020.11
COUNTRY BUSINESS LEADER, UK & IRELAND
IKEA
2014.09 - 2019.10
COUNTRY COMMERCIAL ACTIVITIES LEADER, UK & IRELAND
IKEA
2013.01 - 2014.01
Business Analyst, Kitchens Project
IKEA
2013.01 - 2014.01
HND - Art and Design
Winchester School of Art
1998.09 - 1999.08
A Level - Art, History And Human Biology
St Anne's Sixth Form College
1996.08 - 1998.08