Linzi Nedoszytko

• Lead on cross-channel link building campaigns to enhance SEO and brand awareness
• Creative link building campaigns within entertainment, integrating Netflix, BBC and ITV TV shows
• Successfully securing partnership content from musicians and record labels for the Music Mapper, Priority campaign
• Built internal relationships with PR, social, content and internal communications teams resulting in high authority links and coverage in relevant tier one press sites and traffic to site
• Data and insight-led creative campaigns, targeting relevant keywords and webmasters
• On-site BAU content creation generating over 100K visitors to site
• Managing 3x apprentices who are now employed full-time

• Designed and implemented processes, strategies, and creative input for campaigns, BAU content, link-building, and outreach, ensuring efficiency and best practices.
• Collaborated with internal PR, content, social, product, design, and brand departments to enhance customer journey and drive business growth.
• Onboarded and managed a partner agency to launch cross-channel link-building campaigns, securing coverage in tier 1 press such as the Daily Mail and This is Money.
• Researched partnership opportunities to increase awareness of Cazoo and effectively target core market segments.

• Implemented digital communications strategy, increasing organic news pick-up and referral traffic by 65%.
• Launched a new online product, overseeing content, wireframing, and release.
• Secured over 200 high-authority coverage pieces, enhancing brand sentiment by 75% YoY and achieving 175M reach.
• Established a partnership with a Swedish outreach agency, securing links and coverage across Scandinavia.

WE BUY ANY CAR (Pole Star Digital)

• Managed press office activities, securing over 180 pieces of national and regional coverage for a driverless car campaign, boosting lead generation, conversions, and referral traffic.

GRAHAM AND GREEN

• Developed social, content, and PR strategies to attract new audiences and increase online sales and referral traffic.
• Contributed to an online Christmas fundraising campaign and assisted with Autumn and Winter catalogue photo shoots.
• Created digital copy.

SAFE AND SECURITY

• Led website redesign project to enhance UX and user journey, collaborating with developers and designers.
• Analyzed competitor websites and social media, and rebranded the company logo

Great Western Railway:

• Partnered with Glastonbury Festival for an interactive social quiz
• Secured bloggers for the Frame Your Train campaign

TradePoint:

• Led a community charity campaign and launch event
• Managed video shoots

Swinton:

• Planned and managed a motorbike safety campaign with significant coverage
• Partnered with IAM RoadSmart for campaign content
• Wrote content briefs for new pages

Feel Good Drinks:

• Developed social media ideas, increasing organic impressions by 700%
• Partnered with The Clothes Show Live and influencers for campaigns
• Managed Facebook Business Manager and Metis