Summary
Overview
Work History
Education
Skills
Languages
Badges
Industries
Timeline
Generic

Linda Santacruz

Wellington,Florida

Summary

Senior Data Analytics Consultant, specializing in developing business intelligence, insights reporting and data science. Master of Science in Data Analytics from the UCD School of Mathematics and Statistics. Passionate about data storytelling and enhancing businesses through better data-driven decisions.

Overview

7
7
years of professional experience

Work History

Senior Data Analyst

EY
03.2019 - 11.2022
  • A senior consultant in the EY Data & Analytics practice in Dublin
  • Served as a business intelligence analyst for a government client, utilizing machine learning tools to make predictions about public transport travelers and build BI solutions that enable decision-makers to navigate the COVID-19 pandemic.
  • Delivered comprehensive reports highlighting key trends, patterns, and anomalies, presenting findings to senior management for informed decision-making purposes.
  • Created and automated data visualizations to present insights and tell compelling stories.
  • Enhanced business intelligence capabilities with the development of advanced analytical models and forecasting tools.
  • Streamlined data analysis workflows for increased efficiency and faster decision-making processes.
  • Improved data accuracy by implementing stringent data validation processes and quality control measures.
  • Reduced manual data entry errors by designing and deploying automated ETL processes to transform raw data into usable formats.
  • Spearheaded the implementation of dashboard visualization tools, providing actionable insights for stakeholders and decision-makers.
  • Enabled accurate trend analysis through meticulous data cleansing and standardization procedures.
  • Championed a culture of data-driven decision-making by promoting the importance of analytics throughout the organization.
  • Implemented machine learning algorithms to generate predictive models, guiding future business strategies and investments effectively.

Communications Consultant

Freelance
07.2017 - 03.2019
  • Worked as a freelancer while completing a master’s degree in data analytics
  • Provided a range of editorial services for three clients in the financial services industry, including writing news and financial reports, press releases, white papers, blogs, UI content, social media management, and ghostwriting
  • Consulted clients on ways to communicate complex financial topics to the average reader.

Editor

Momentum Media
06.2015 - 03.2017
  • Oversaw all aspects of the editorial process for print and digital publications, including a monthly magazine and a daily e-newsletter
  • Created content plans and calendars for publications
  • Worked with the National Sales Manager to create and execute revenue-boosting content strategies
  • Worked closely with developers and content marketers to analyze readership data and used that insight to fuel strategies that boost traffic
  • Launched a social media strategy, which led to increased traffic and a more engaged readership
  • Achieved the most-ever traffic in one month since the news website’s inception
  • Led and mentored an editorial team, comprising junior journalists, sub-editors, and designers.

Education

Bachelor’s Degree, Communications -

Florida Atlantic University
Boca Raton, FL

Master of Science - Data Analytics

University College Dublin
08.2020

Professional Diploma - Data Analytics

University College Dublin
08.2018

Professional Certificate - Mathematics

University College Dublin
08.2017

Skills

  • R Programming
  • Advanced Analytics
  • Predictive Analysis
  • Dashboard Creation
  • Predictive Modeling
  • Python Programming
  • Machine Learning
  • Advanced Excel
  • SQL Expertise
  • Data Visualization

Languages

R
Proficient
C2
Python
Advanced
C1
Azure
Upper intermediate
B2
SQL
Advanced
C1
SAS
Upper intermediate
B2
Power BI
Proficient
C2
Tableau
Upper intermediate
B2
Alteryx
Upper intermediate
B2

Badges

  • Member (2019), Connecting Women in Technology (CWIT)
  • Data Visualization – Bronze, EY Analytics
  • Data Science – Bronze, EY Analytics
  • Nominated "Rising Star" for Women in Technology Award

Industries

  • Healthcare
  • Pharmaceuticals
  • Transportation & Infrastructure
  • Banking

Timeline

Senior Data Analyst

EY
03.2019 - 11.2022

Communications Consultant

Freelance
07.2017 - 03.2019

Editor

Momentum Media
06.2015 - 03.2017

Bachelor’s Degree, Communications -

Florida Atlantic University

Master of Science - Data Analytics

University College Dublin

Professional Diploma - Data Analytics

University College Dublin

Professional Certificate - Mathematics

University College Dublin

Similar Profiles

CREATE PROFILE
Linda Santacruz