Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

LINA NIETO

Communication -generalist- & Stakeholder Engagement
Cambridge

Summary

Astute Communication Specialist with over 10 years experience in engagement and partnership building. Creating impactful & strategic communication and engagement plans that align to business objectives. Whole cycle communications approach including risks, reputation and stakeholder experience.

Overview

8
8
years of professional experience
7
7
years of post-secondary education
3
3
Languages

Work History

SENIOR COMMUNICATIONS & ENGAGEMENT MANAGER

Affinity Water
01.2021 - Current
  • Create, deliver and manage omnichannel internal and external communication strategies +350 staff / 9 teams
  • Advisor to Senior Leadership Team on risks and reputation
  • Lead project stakeholder engagement & political engagement
  • Campaigns: deliver and advise
  • Crisis communication: part of strategic advisory team providing senior counsel and strategy input
  • Increased media visibility
  • Support change programmes and regulatory working group
  • Oversee all outputs on customer engagement, manage consultants, contractors and work with programme managers on planning applications - multi-million pounds infrastructure projects
  • Create and oversee production of marketing collaterals
  • Improved customer feedback on projects using fences and cards

COUNTY COUNCILLOR

CAMBRIDGESHIRE COUNTY COUNCIL
05.2017 - 05.2021
  • As part of leadership team (Vice-Chair), supported transformation and implementation of new services, priorities, outcomes and delivery mechanisms
  • County Council representative on Local Nature Cambridgeshire Board
  • Working closely in partnership with over ten organisations promoting our vision of ‘Doubling Nature' and embedding it into planning policy across the county
  • Raised Domestic Abuse and Sexual Violence in County Council's agenda and ensured we committed to White Ribbon Campaign
  • Persuaded influential leaders to become ambassadors and safeguarded budget
  • Worked closely with the Mayor of Cambridgeshire & Peterborough on strategic infrastructure projects
  • Close collaboration with local MPs to support County Council policies and strategies and influence national policy
  • Led steering group to develop Environment and Climate Change Strategy and increased budget by £16 million

PROGRAMME COORDINATOR

Affinity Water
05.2020 - 03.2021
  • Communication & engagement advisor to the Asset Strategy and Capital Delivery Director
  • Led review of Asset Management Policy and Asset Management Strategic Plan (SAMP)
  • Orchestrated smooth and efficient project development by collaborating cross-functionally across departments
  • Headed communications strategy for Investment Planning and supported delivery of this change programme
  • Provided strategic counsel to influence key internal figures and gain buy-in which was accomplished by 80% of key stakeholders.

MEDIA & STAKEHOLDER MANAGER

AFFINITY WATER
08.2019 - 05.2020
  • Provided insight and strategic oversight to Executive team from within locality to drive engagement and promotion to support business objectives
  • Worked alongside Head of External Communications to manage reputational risks and crisis
  • Led corporate stakeholder engagement, mapped stakeholders and monitored relationships increasing business visibility and reputation
  • Managed 2 agencies and 1 political monitoring software to agreed budget
  • Handled external communications with media and public relations professionals
  • Attended stakeholder meetings and conferences as company representative.

INTERIM PUBLIC AFFAIRS MANAGER

AFFINITY WATER
07.2018 - 08.2019
  • Worked alongside the Head of Corporate Communications on a national campaign regarding the water sector re-nationalisation
  • Managed agencies and other contracts
  • Designed and delivered a Public Affairs strategy
  • Advised senior leadership on public affairs and policy
  • Successfully built strong networks with officers and elected members in local and national government
  • Coached colleagues within the PA team and the wider Corporate Communications team
  • Monitored legislation, researched policy, wrote political briefings, and attended APPGs.

Education

COMPLETED COURSE ON ASSET MANAGEMENT -

ASSET MANAGEMENT ACADEMY
Online
06.2020 - 09.2020

COMPLETED COURSE IN PUBLIC AFFAIRS -

CHARTERED INSTITUTE oF PUBLIC RELATIONS
Hybrid
07.2019 - 03.2019

MA - CULTURES AND ORGANISATIONAL LEADERSHIP

ANGLIA RUSKIN UNIVERSITY
Cambridge, CAM
09.2010 - 01.2015

BA. HON - POLITICAL SCIENCE

POMPEU FABRA UNIVERSITY
Barcelona
09.2007 - 07.2010

Skills

Active Listening

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Accomplishments

Board member trustee of charity: Kick Youth which supports children from disadvantage backgrounds


Successfully enhanced stakeholder experience. I.E. launched a customer engagement initiative across the Capital Delivery team upskilling our project managers, providing them with tools and embedding the changes within the project cycle process. Complaints went from 20 on a project to 1 after implementation.


Foster a proactive, creative and collaborative working culture within my team and those whom I work closely with. The result of this approach is a constant flow of new ideas for improving processes and plans that add value to our stakeholders' experience.


Secured extra budget of £16m for the Environmental strategy.


Adopted a proactive approach by implementing a plan to communicate and engage effectively with stakeholders. This led to a reduction on negative contact received by the CEO and increased awareness of the business purpose.


Persuaded Council Leaders to become water ambassadors and influence local authorities to include a water conservation policy within their local plan


Effectively organised the first Stakeholder Assembly event with 100 delegates to focus on cross-sector working.

Timeline

SENIOR COMMUNICATIONS & ENGAGEMENT MANAGER

Affinity Water
01.2021 - Current

COMPLETED COURSE ON ASSET MANAGEMENT -

ASSET MANAGEMENT ACADEMY
06.2020 - 09.2020

PROGRAMME COORDINATOR

Affinity Water
05.2020 - 03.2021

MEDIA & STAKEHOLDER MANAGER

AFFINITY WATER
08.2019 - 05.2020

COMPLETED COURSE IN PUBLIC AFFAIRS -

CHARTERED INSTITUTE oF PUBLIC RELATIONS
07.2019 - 03.2019

INTERIM PUBLIC AFFAIRS MANAGER

AFFINITY WATER
07.2018 - 08.2019

COUNTY COUNCILLOR

CAMBRIDGESHIRE COUNTY COUNCIL
05.2017 - 05.2021

MA - CULTURES AND ORGANISATIONAL LEADERSHIP

ANGLIA RUSKIN UNIVERSITY
09.2010 - 01.2015

BA. HON - POLITICAL SCIENCE

POMPEU FABRA UNIVERSITY
09.2007 - 07.2010
LINA NIETOCommunication -generalist- & Stakeholder Engagement