Lily Smith
Manchester,UK
Summary
A detail-oriented PPC Account Manager with strong expertise in Google Ads, specialising in driving performance through data-led optimisation and strategic campaign management. Experienced in managing multiple client accounts across diverse industries, with a strong focus on maximising ROI and aligning paid media strategies with business objectives. Analytical, proactive, and committed to delivering measurable results through continuous optimisation and clear client communication.
Overview
3
3
years of professional experience
Work history
Account Manager
Add People
04.2025 - 01.2026
- Manage a portfolio of 30+ clients across diverse industries, primarily marketing to US audiences through Google Ads.
- Lead end-to-end PPC campaign management, including account setup, keyword research, ad copy development, bid strategy and ongoing optimisation to maximise ROI.
- Build and maintain strong client relationships through clear communication, regular performance reporting and data-driven insights aligned with business objectives.
Recruitment Consultant
In Technology Group
10.2024 - 04.2025
- Led recruitment efforts across the Northwest region, specialising in sourcing top-tier talent for software, design, and marketing roles.
- Oversaw the full 360 recruitment process, from client consultation and job specification to candidate sourcing, interviews, and offer negotiation, ensuring a seamless hiring experience.
- With a strong focus on marketing roles, I leveraged industry insights and market trends to connect businesses with high-calibre marketing professionals.
Part-Time Estate Agent Assistant
Woolley and Wallis
05.2024 - 09.2024
- Conducted property viewings and delivered tailored, persuasive presentations to prospective clients, highlighting key property features to drive interest and facilitate sales.
- Assisted with administrative tasks by managing property listings, updating customer records, and supporting the sales team in tracking leads, ensuring smooth sales operations.
- Maintained a high level of customer service, fostering strong client relationships through personalised communication and post-viewing engagement, ultimately contributing to client retention and increased sales conversion rates.
Digital Content Assistant Internship
Roxtons (Fashion Retailer)
05.2023 - 07.2023
- Managed website content by optimising the product catalogue, uploading high-quality images and compelling product descriptions to enhance user engagement and drive conversions.
- Contributed to marketing initiatives by crafting persuasive, SEO-optimised product descriptions and developing visual assets that align with brand messaging and customer preferences.
- Collaborated with cross-functional teams to ensure accurate, timely updates to product information, enhancing the overall customer experience and supporting inventory and promotional strategies.
Education
Bachelor of Arts - Criminology
The University of Manchester
A-Levels - Sociology, English Language, Photography
St Johns, Marlborough
Skills
- Languages: English (fluent), German (beginner)
- Google Analytics
- CRMs and cmss familiarity
- Conversion Rate Optimisation
- Lead generation
AWARDS
Duke of Edinburgh Award (Silver), Developed outdoor, teamwork and leadership skills, fostering resilience, adaptability, time management and a commitment to community service, with additional focus on physical fitness, problem-solving, self-reliance, communication, navigational skills and environmental awareness
Timeline
Account Manager
Add People
04.2025 - 01.2026
Recruitment Consultant
In Technology Group
10.2024 - 04.2025
Part-Time Estate Agent Assistant
Woolley and Wallis
05.2024 - 09.2024
Digital Content Assistant Internship
Roxtons (Fashion Retailer)
05.2023 - 07.2023
A-Levels - Sociology, English Language, Photography
St Johns, Marlborough
Bachelor of Arts - Criminology
The University of Manchester