Summary
Overview
Work History
Education
Skills
Certification
Timeline
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LILY SCOTCHER

Vancouver

Summary

Hello! I'm Lily, a passionate, hard-working and proactive media professional with 7 years of agency experience. I have a track record of delivering exceptional return on investment for clients across their advertising spend. I'm moving from the the UK to Vancouver and looking for a new challenge.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Digital Account Director

Yonder Media
05.2022 - Current
  • Single-handedly established the digital team
  • Consequently pioneered all processes for the new team, onboarded and managed 4 junior team members and oversaw 50+ campaigns
  • Consulted clients on their long-term advertising goals, negotiated deals with media partners to drive incremental value and forecasted to ensure the agency hit revenue targets

Digital Account Manager

Yonder Media
07.2020 - 05.2022
  • Managed, coached and developed direct reports
  • Created and managed social and programmatic media campaigns
  • Devised content strategy to effectively engage target audiences
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns

Senior Digital Executive

the7stars
07.2018 - 06.2020
  • Upheld strong relationships with publishers and bought digital media across programmatic, display, video, social and native
  • Managed 1 digital graduate, regularly coaching and mentoring to ensure they reached their personal goals

Digital Activation Executive

Havas Media Group
10.2016 - 06.2018
  • My introduction to the media world was working on one of Havas UK's largest media spenders at the time, O2
  • Supported the planning and campaign management for 20+ integral campaigns

Education

BA (Hons) - Hispanic Studies

King’s College London
London
2015

Skills

  • Team Management - 3 years managing a successful team
  • Ad Management - overseeing and executing campaigns across a number of digital platforms
  • Media Planning and Strategy - responding to complex briefs
  • Presenting - Delivering media responses to clients on large stakeholder calls
  • Client Management - Being the agency POC for marketing managers and directors

Certification

  • IPA Certified
  • Google Ads Certified (Display, Video)
  • Meta Ads Manager Certified
  • Google Analytics Advanced Certified

Timeline

Digital Account Director

Yonder Media
05.2022 - Current

Digital Account Manager

Yonder Media
07.2020 - 05.2022

Senior Digital Executive

the7stars
07.2018 - 06.2020

Digital Activation Executive

Havas Media Group
10.2016 - 06.2018

BA (Hons) - Hispanic Studies

King’s College London

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