Lily Bowman
Spennymoor,Durham
Summary
I'm a creative and commercially minded copywriter with experience creating engaging, conversion-focused content across email, web, social media and digital marketing campaigns. I enjoy transforming ideas into compelling copy that inspires customers to take action while staying true to each brand's unique tone of voice. Experienced in writing for a range of audiences and travel brands, I'm confident adapting my style to suit different campaigns and customer needs.
With strong organisational and project management skills, I thrive in fast-paced environments, managing multiple deadlines and delivering high-quality work from initial brief through to launch. I enjoy collaborating with designers, marketers and stakeholders to develop creative campaigns that balance commercial objectives with engaging storytelling. I'm also experienced in SEO copywriting, content management systems such as Umbraco, and have a keen eye for detail, ensuring every piece of content is polished, accurate and effective. I'm now looking to continue developing my career within a creative marketing team where I can contribute fresh ideas, produce impactful content and grow my strategic marketing expertise.
Overview
5
5
years of post-secondary education
4
4
years of professional experience
Work history
Copywriter
Hays Travel
Sunderland, Tyne and Wear
2024.09 - Current
- Write compelling, conversion-focused copy for multi-channel marketing campaigns across email, web, social media, print, and digital advertising.
- Consistently delivered high volumes of marketing copy across multiple campaigns while maintaining quality and brand consistency.
- Conducted extensive market research to craft targeted marketing messages, ensuring alignment with audience needs.
- Developed SEO-optimised website content, landing pages, and destination guides, enhancing organic visibility and improving customer journey.
- Collaborated with creative team to design visually appealing email content, increasing engagement and brand consistency.
- Experienced in writing for both luxury and mainstream consumer audiences, adapting style to suit diverse customer demographics.
- Creative and forward-thinking professional with a keen eye for detail and a passion for producing engaging content.
- Strong understanding of marketing workflows, campaign planning and the creative briefing process, to ensure projects progress efficiently from concept to delivery.
- Extensive knowledge of the Umbraco CMS, regularly identifying and correcting website content issues while supporting other departments with content accuracy.
Barista
Starbucks
Spennymoor, Durham
2023.10 - 2024.09
- Managed high-volume orders during peak hours, maintaining quality of service.
- Upsold products during peak hours, driving sales and increasing customer engagement.
- Resolved customer complaints promptly, contributing to high levels of satisfaction.
- Trained new staff members on café operations, fostering teamwork and consistency.
- Uphled excellent relationships with regular clients, creating loyalty and repeat business.
- Upsold products during peak hours, driving sales and increasing customer engagement. certain products to hit our stores' selling targets.
Kitchen assistant
Brancepeth Castle & Golf Club
Brancepeth
2022.12 - 2023.09
- Improved kitchen efficiency by assisting in food preparation tasks.
- Peeled, chopped and sliced vegetables as required by recipes, accelerating cooking times.
- Ensured proper waste disposal to maintain a hygienic kitchen environment.
- Performed daily deep cleaning tasks to optimise workspace cleanliness standards.
- Supported head chef in creating new menu items to diversify restaurant offerings.
- Prepared a wide variety of dishes efficiently while maintaining quality during busy service periods.
Education
A-Levels - Media
St Leonard's Catholic School
Durham 2022.09 - 2024.07
A-Levels - Art
St Leonard's Catholic School
Durham 2022.09 - 2024.07
A-Levels - Business
St Leonard's Catholic School
Durham 2022.09 - 2024.07
Skills
- Copywriting & Content Creation
- Multi-channel Marketing
- Email Marketing
- Social Media Marketing
- Campaign Planning & Delivery
- Creative Briefing & Workflow Management
- Content Management Systems (Umbraco)
- Proofreading & Quality Assurance
- Attention to Detail
- Project Management
- Time Management & Prioritisation
- Cross-functional Collaboration
- Stakeholder Management
- Presentation & Public Speaking
- Brand Tone of Voice
Affiliations
- Fashion
- Music
- Gardening
- Dancing
Timeline
Copywriter
Hays Travel
2024.09 - Current
Barista
Starbucks
2023.10 - 2024.09
Kitchen assistant
Brancepeth Castle & Golf Club
2022.12 - 2023.09
A-Levels - Media
St Leonard's Catholic School
2022.09 - 2024.07
A-Levels - Art
St Leonard's Catholic School
2022.09 - 2024.07
A-Levels - Business
St Leonard's Catholic School
2022.09 - 2024.07