Lily Boulle
Summary
A passionate and purposeful leader with experience scaling high-performing remote teams in startups and scale ups, driving them towards their ambitious north star. With a 15-year track record of rolling up sleeves and taking on challenges others avoid, I thrive in fast-paced, high-growth environments. At my best when leading complex, cross-functional transformations, I embody vision-led leadership to inspire my teams, ensuring we deliver world-class business initiatives on time and within budget.
Overview
13
13
years of professional experience
Work History
Head of Marketing
Atom Learning
12.2023 - Current
- Led a cross-functional rebrand initiative to seamlessly integrate new visual identify, TOV, brand bible across both Atom and Quest brands.
- Strategic restructure and expansion of the marketing team, successfully scaling it from a compact two-member unit to a 14 strong team moving in lockstep.
- Created a scalable distribution model to provide free learning accounts to 20,000 disadvantaged children in the UK (so far!)
- Defined end-to-end customer journey to streamline user experiences and boosting customer satisfaction scores.
- Launched rebranded product into new market increasing subscribers by 39% YoY.
- Developed CRM Lifecycle based on historic customer data which resulted in a 500% increase in lead conversions and a 23% reduction in churn.
Head of B2B Marketing
Atom Learning
07.2022 - 12.2023
- Transformed B2B2C business in 6 months, driving revenue from 2% to 28% of overall sales by fostering cross-functional collaboration and optimising business operations.
- Designed and implemented a high-impact customer lifecycle, boosting monthly logins from 12,000 to 47,000 and improving user engagement.
- Leveraged data-driven insights to streamline the sales pipeline with lead scoring framework, empowering the sales team to prioritise high-value opportunities and cutting lead-to-sale time by 30% and enhancing conversion rates across the board.
Founder & MD
Sleep Siren
01.2017 - 06.2022
- Singlehandedly grew product net sales from £0 to £72k in one year through strategic partnerships, organic community growth and judicious use of the full marketing mix.
- Expanded customer base to 4,200 over three years, leveraging full marketing mix.
- Led brand building and PR efforts resulting in media visibility in The Guardian, Sunday Telegraph, DailyMail, Hello!, Glamour, Metro, Country & Townhouse, Homes & Interiors and many more.
- Negotiated partnership deal with hotels including In Habit London and Sofitel.
UK Product Marketing Manager
Square Enix
01.2016 - 09.2016
- Brought in as interim. Had to hit the ground running and deliver impactful launch campaign in only nine months.
- Developed and executed cradle-to-grave UK product marketing campaign that delivered 124,000 day one sales.
- Judicious deployment of £4m marketing budget spanning TV advertising, out-of-home, guerrilla marketing, conferences and live events.
- Managed global media partnerships with Florence and the Machine and Sean Bean.
- Hosted 6000-guest announcement event in Los Angeles for global stakeholders and fans.
Global Campaign Manager
Sulake Oy
08.2013 - 12.2015
- Led global launch of iOS & Android apps, resulting in 22,000 downloads in month one and a 14% increase in MRR.
- Developed multi-channel global campaigns, including social media, SEO, in-app push, and paid media.
- Managed 11-person marketing and creative team, improving output by 22%.
- Dotted line manage of 50+ Customer Success team, delivering quarterly training and enablement workshops.
Sales & Marketing Executive
Intellect Security
04.2012 - 08.2013
- Managed the launch and integration of CRM systems, streamlining customer sales interactions and contributing to a 12% improvement in customer retention rates.
- Created inaugural email newsletter to address ongoing churn issues, resulting in a 32% increase in renewal responses.
- Coordinated a high-profile brunch event for 40+ C-suite executives, including six industry expert speakers.
- Launched Twitter and LinkedIn profiles, growing them organically from 0 to 2,500+ and enhancing brand awareness within our industry.
Education
Marketing Mini MBA -
Mark Ritson / Marketing Week
Agile Foundation & Practitioner - undefined
APMG International
MadMasters - undefined
Rory Sutherland
Stand Out Experience
- Marketing Academy Scholar 2024
- Dual national with right to work in USA and United Kingdom
- Pro-bono marketing and ops consultant for UK charities (National Autistic Society, Relate, Parenting Mental Health)
Timeline
Head of Marketing
Atom Learning
12.2023 - Current
Head of B2B Marketing
Atom Learning
07.2022 - 12.2023
Founder & MD
Sleep Siren
01.2017 - 06.2022
UK Product Marketing Manager
Square Enix
01.2016 - 09.2016
Global Campaign Manager
Sulake Oy
08.2013 - 12.2015
Sales & Marketing Executive
Intellect Security
04.2012 - 08.2013
Agile Foundation & Practitioner - undefined
APMG International
MadMasters - undefined
Rory Sutherland
Marketing Mini MBA -
Mark Ritson / Marketing Week
Similar Profiles
Anya MorjariaAnya Morjaria
NA at Atom LearningNA at Atom Learning
Khin Thin NweKhin Thin Nwe
Senior Manager – Head of Access Transport Network at ATOM Myanmar (formerly Telenor Myanmar)Senior Manager – Head of Access Transport Network at ATOM Myanmar (formerly Telenor Myanmar)
Bailey RicheyBailey Richey
Barista/Hostess/Waitress at The AtomBarista/Hostess/Waitress at The Atom
Antonio HarrisonAntonio Harrison
Head of Marketing at N'Position EntertainmentHead of Marketing at N'Position Entertainment
Aman DuaAman Dua
Head of Marketing at KW GroupHead of Marketing at KW Group