Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Liliyana Goodier

PR Professional
Cheltenham

Summary

Ambitious and optimistic PR professional with proven track record of leading successful campaigns and building strong relationships. Adept at using articulate communication skills and social acumen to enhance brand visibility and drive engagement.

Overview

7
7
years of professional experience
2022
2022
years of post-secondary education

Work History

PR Executive

Speed Communications
07.2024 - 05.2025
  • Campaign analysis
  • Coverage KPI management
  • Drafting and issuing press releases
  • Social media analysis
  • SEO
  • Media, influencer and client relationships management
  • Events coordination
  • PR administration and reporting
  • Crisis management
  • Storytelling and pitch drafting
  • Media monitoring and Newsjacking
  • Press tools proficiency
  • Thought leadership development
  • Presentation preparation

Digital Profile Executive

Fibre Marketing
11.2022 - 04.2024
  • Link building for a diverse array of clients.
  • Guest posting and copywriting.
  • Inhouse copywriting.
  • Digital PR strategising.
  • Writing press releases.
  • Journalist database compilation.
  • Digital PR project management.
  • Client communication management.

PR Intern

Coldr
05.2021 - 11.2022
  • Helped design effective and smart PR strategies to increase brand awareness.
  • Helped organise PR events, including contacting guest list and arranging venue.
  • Successfully cultivated and built long-lasting relationships with current or prospective clients through regular communications.
  • Researched influencers and brands for partnerships in line with brand strategy.
  • Closely monitored public relation manager processes during on-the-job training, obtaining information required to improve skills and techniques.
  • Assisted PR manager with the scheduling and organising of marketing events, promptly completing all tasks as requested.

Junior PR Executive

Aspiree PR
01.2021 - 05.2022
  • Promoted organization as public representative at business, social and community functions.
  • Analysed internal factors impacting public profile and messaging and implemented improvements.
  • Researched, developed and coordinated different media campaigns to achieve clear business results.
  • Oversaw work of communication specialists producing engaging, crisp writing for diverse PR needs.
  • Wrote press releases and prepared kits for use in media pushes.
  • Composed content, engaged with followers in comments and monitored activities to manage social media accounts with cohesive strategy.
  • Team collaboration work.

Various customer assistant roles

Aspiree PR
12.2017 - 09.2019
  • Various retail assistant roles - can provide details upon request.

Education

Bachelor of Arts: (Hons) - English Literature

Birmingham City University

A-Levels - English Literature, Sociology, Philosophy

Cirencester College

GCSEs - English, Maths, IT

Cirencester Deer Park School

Skills

  • Social media demographics evaluation

  • Content creation

  • Formal literature creation

  • Office 365

  • Google drive/tools

  • Semrush

  • AHREFS

  • Buzzstream

  • Campaign strategising

  • Client facing

  • Data management

  • Link building

  • Copywriting

  • Project management

  • Problem solving

  • Social media strategy

  • Multimedia production

  • Internal communications

  • Press release writing

  • Media relations

  • Influencer outreach

  • Consumer research

  • Problem-solving abilities

  • Creative thinking

  • Relationship building

  • Copy editing

Accomplishments

  • Contributed to and oversaw campaign creation and media execution for household name brands including Brabantia, TePe, The Celtic Collection, and Post Office.
  • Participated in strategic planning, creative ideation, and pitch development for brands such as Revlon, ZoFlora, Olbas/Jakemans, and Sanctuary Care.
  • Provided PR support for Akeem Bundu-Kamara, securing national media opportunities following his appearance on The Apprentice 2022 (placed 5th).
  • Supported National FASD's mini video series campaign alongside Made in Chelsea's Louise Thompson, including campaign naming (‘Have Your NOments') and providing voiceover support.
  • Secured high-profile PR coverage for major brands including Pinterest, eBay, and Lloyds Bank, driving brand visibility across consumer, national, and trade media.

Timeline

PR Executive

Speed Communications
07.2024 - 05.2025

Digital Profile Executive

Fibre Marketing
11.2022 - 04.2024

PR Intern

Coldr
05.2021 - 11.2022

Junior PR Executive

Aspiree PR
01.2021 - 05.2022

Various customer assistant roles

Aspiree PR
12.2017 - 09.2019

A-Levels - English Literature, Sociology, Philosophy

Cirencester College

GCSEs - English, Maths, IT

Cirencester Deer Park School

Bachelor of Arts: (Hons) - English Literature

Birmingham City University

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Liliyana GoodierPR Professional