Liisa Veer
London
Summary
Accomplished hotel manager with over 15 years of leadership in luxury hospitality. Expertise in operational efficiency, food and beverage concept development, and fostering a five-star service culture. Successfully managed complex pre-openings and conversions, achieving competitive advantage in the London market. Committed to integrating sustainable practices while driving commercial success.
Overview
15
15
years of professional experience
2013
2013
years of post-secondary education
1
1
Certification
Work history
Hotel Manager
The Trafalgar St. James, Curio Collection by Hilton, Crimson Hotels
London
2024.03 - 2026.03
- Overseeing daily operations of a 137-bedroom luxury-lifestyle hotel.
- Controlled operational expenditure and departmental payrolls
- Led team to deliver exceptional customer service for enhanced reputation, resulting in moving TripAdvisor rank from 69th to 17th in London amidst extensive renovations.
- Assisted in winning Hilton’s award for room cleanliness and condition in EMEA in 2025 and TrustYou Award of Excellence out of 4000 hotels.
- Key contributor in re-branding and launching a new restaurant concept successfully.
- Negotiated favourable contracts with vendors, reduced operational costs.
- Facilitated supplier transitions to achieve Green Key accreditation.
- Executed emergency response protocols for safe, secure and compliant environment.
Multisite Operations Manager
ETM Group
London
2023.10 - 2024.02
- Managed outsourced food and beverage concessions across three hotels in 5-star Montcalm Luxury Collection.
- Focused on improving bottom-line profitability across multiple sites.
- Assisted restaurant general managers in achieving key performance indicators and monthly targets for individual sites.
Hotel Operations Manager
Lost Property Hotel, Curio Collection by Hilton
London
2022.01 - 2023.09
- Fully managed operational launch of 145-bedroom lifestyle hotel from the very early pre-opening stages.
- Appointed HODs and supported engineering, front office, housekeeping, and food & beverage teams.
- Created the entire F&B concept for the hotel and worked closely with the branding agency to bring the vision to life.
- Led from the front to set the standards and achieved a place in Top50 in Tripadvisor within the first operating year.
- Under my guidance the hotel passed the post-opening Hilton QA audit with 90% and achieved 98% in the next annual audit.
Restaurant & Bar General Manager/F&B Manager
The Dixon Hotel, Autograph Collection by Marriott
London
2018.09 - 2021.12
- In charge of the food and beverage division of a 193-key lifestyle hotel by managing a café, retail restaurant, two C&E rooms, and two bars through pre-opening, opening, and re-opening phases during COVID-19.
- Ensured full compliance with Marriott's Brand Standards for F&B outlets.
- Implemented cost management strategies for food, beverage, and payroll to match changing business levels and ensure profitability.
- Contributed to the development of the marketing and social media plan for the F&B department.
- Built high-performing teams to achieve organisational objectives.
General Manager
Pont de la Tour, D&D Group
London
2018.01 - 2018.09
- Managed full P&L and commercial responsibilities to ensure profitability and operational excellence within a fine dining complex.
Senior Manager
Coq d’Argent, D&D Group
London
2015.02 - 2018.04
- Directed a £7m annual turnover rooftop fine dining restaurant featuring 200 covers and five bar terraces, ensuring high standards of service and ambience.
Assistant restaurant manager
Avenue Restaurant, D&D Group
London
2014.02 - 2015.02
- Spearheaded re-launch of restaurant with entirely new team, menu, and concept.
Restaurant Supervisor
The Savoy Grill, Gordon Ramsay
London
2011.01 - 2014.01
- Delivered exceptional guest service to ultra-high-net-worth individuals, ensuring a memorable experience in an iconic hotel setting.
Education
Postgraduate Diploma - Hospitality & Tourism Management
Bachelor Degree - English Language and Literature
Skills
- Pre-Opening Operations Team Leadership P&L Management F&B Concept Development Quality Assurance & Audits Sustainability Integration Guest Experience Elevation Marketing & Social Media of the asset
- ONQ, POS XN, Quadranet, Micros, OpenTable, Fourth (including payroll, fnb shop, R9, Analytics), Microsoft Office, Opera, Zonal, Pronett, Collins, Procure Wizard, Sevenrooms, HotSos, Iris, Kipsu
Language proficiency
English – fluent; Spanish – intermediate; Portuguese - beginner; Estonian - native
Certification
- Certificate of Project Manager Skills - 2021
- Food Safety Level 3 / Health & Safety Level 3 / Allergens Level 4
- Personal Alcohol License Holder
- Wine education: WSET Level 2
- Semi-Finalist in the UK Restaurant Manager of the Year 2016 competition
Timeline
Hotel Manager
The Trafalgar St. James, Curio Collection by Hilton, Crimson Hotels
2024.03 - 2026.03
Multisite Operations Manager
ETM Group
2023.10 - 2024.02
Hotel Operations Manager
Lost Property Hotel, Curio Collection by Hilton
2022.01 - 2023.09
Restaurant & Bar General Manager/F&B Manager
The Dixon Hotel, Autograph Collection by Marriott
2018.09 - 2021.12
General Manager
Pont de la Tour, D&D Group
2018.01 - 2018.09
Senior Manager
Coq d’Argent, D&D Group
2015.02 - 2018.04
Assistant restaurant manager
Avenue Restaurant, D&D Group
2014.02 - 2015.02
Restaurant Supervisor
The Savoy Grill, Gordon Ramsay
2011.01 - 2014.01