Lieza Noorzay
Harrow,HRW
Summary
Results-Driven Business Development Manager with 10 years of proven success in accelerating sales growth, expanding customer bases, and leading strategic go-to-market initiatives across legal, financial, and tech industries. Expert in managing full sales cycles, identifying client pain points, and delivering high-impact solutions that drive measurable business outcomes.
Known for a resilient 'can-do' attitude, sharp commercial insight, and a strong focus on performance and results. Skilled at leading teams, implementing scalable B2B strategies, and training new talent to success.
Key Achievements:
- Awarded 'Highest Cold Calls per Day' (2018) — consistently hit outreach targets, contributing to new pipeline growth.
- Increased client base by 40% through the introduction of legal-focused digital marketing initiatives.
- Strengthened B2B sales with data-led business strategies, boosting engagement and long-term client retention.
- Received ‘Outstanding Training Achievement’ Award for mentoring SDRs in high-conversion cold calling techniques.
- Closed Simudyne’s largest deal, leveraging a personal relationship at Rabobank (financial industry).
Overview
10
10
years of professional experience
1
1
Certification
Work history
Senior Business Development Manager
Interfax
London, United Kingdom
03.2022 - Current
- Drove a 15% year-on-year increase in sales by implementing targeted business growth and client retention strategies.
- Expanded customer base and product portfolio, contributing to a significant rise in overall sales volume while maintaining high client loyalty.
- Reduced operational costs by securing favourable vendor agreements, optimising pricing structures, and streamlining service contracts.
- Generated high-value business leads by executing strategic networking initiatives, directly contributing to pipeline growth and revenue.
- Strengthened sales territory performance, surpassing company targets through focused market analysis and data-driven sales planning.
Business Development Manager
Simudyne
London, ENG
01.2019 - 02.2022
- Led end-to-end B2B sales of Agent-Based Models (ABM) to Tier 1 international banks and top-tier legal firms, including Magic Circle law firms.
- Managed full 360° sales cycle — from lead generation and qualification through to proposal, negotiation, and successful deal closure.
- Identified and unlocked new revenue opportunities within Magic Circle firms, directly contributing to pipeline growth and client acquisition.
- Developed and executed sales strategies for a lean team, focusing on the “Identify, Connect, Explore, Advise” methodology — resulting in consistent achievement of quarterly revenue targets.
- Delivered compelling sales presentations and pitches at international events and meetings, strengthening brand credibility and accelerating deal progression.
- Managed client accounts via HubSpot and Salesforce CRM, ensuring accurate pipeline reporting, follow-up, and account growth.
- Implemented targeted social media and digital strategies across LinkedIn, Facebook, and Twitter — collaborated with marketing on video content, resulting in a 15% increase in inbound leads.
Senior Sales and Business Development
Ata & Co Legal
London, ENG
05.2016 - 12.2018
- Led and supported high-impact business development initiatives for lawyers and practice groups, including pitch decks, tailored proposals, and cross-selling strategies — contributing to increased client engagement and new revenue streams.
- Spearheaded the implementation of legal-focused digital marketing, resulting in a 40% growth in client base through improved online visibility and targeted outreach.
- Managed BD campaigns for priority international markets, aligning firm goals with region-specific opportunities to expand reach and client relationships.
- Monitored industry trends and competitor activity, driving informed business decisions and opportunity mapping through timely market intelligence.
- Boosted digital engagement by regularly updating LinkedIn, Twitter, and Facebook with high-value content (blogs/videos), supporting thought leadership and lead generation.
Sales Development Representative
Ata & Co Legal
London, ENG
11.2015 - 05.2016
- Drove growth in data sales by proactively generating qualified leads and identifying new business opportunities, contributing to increased revenue.
- Supported the sales and marketing manager by creating actionable reports and analysing campaign performance to guide strategic decisions.
- Implemented targeted sales strategies and marketing campaigns, resulting in a measurable expansion of the client base and improved brand visibility.
- Collaborated directly with clients to understand their business needs, ensuring tailored solutions and fostering long-term partnerships.
- Managed end-to-end proposal and pitch development, helping secure new accounts and strengthen relationships with existing clients and B2B partners.
Education
LLB - Law, Commercial Law
University of Hertfordshire
Skills
- Interpersonal Skills
- Resilient
- Objection Handling
- Sales and Negotiation
- Spotting Opportunities
- Approachable Personality
- Cold-calling
- Consultative and relationship selling
- Campaign management
- Revenue development
- Fluent in Dutch, English and German (intermediate)
- Account management
Languages
Dutch
Native
English
Fluent
German
Upper intermediate
Certification
- Grant Cardone Sales Training (San Francisco, Live Event)
Attended a high-impact sales event hosted by internationally renowned sales expert Grant Cardone. Gained advanced insights into cold calling, objection handling, and closing techniques, directly applied to B2B sales roles.
Timeline
Senior Business Development Manager
Interfax
03.2022 - Current
Business Development Manager
Simudyne
01.2019 - 02.2022
Senior Sales and Business Development
Ata & Co Legal
05.2016 - 12.2018
Sales Development Representative
Ata & Co Legal
11.2015 - 05.2016
LLB - Law, Commercial Law
University of Hertfordshire
Similar Profiles
Anass SaoudAnass Saoud
Front of House Team Member at The MitreFront of House Team Member at The Mitre
BHAVINKUMAR MEGHATBHAVINKUMAR MEGHAT
Warehouse Operations Manager at Fleetmill LimitedWarehouse Operations Manager at Fleetmill Limited
IKECHUKWU C EBUBECHUKWUIKECHUKWU C EBUBECHUKWU
Security Officer at Premium Security ServiceSecurity Officer at Premium Security Service
Muhammed HassanMuhammed Hassan
Senior Business Development Manager Engineer, Senior Business Development Manager at Muhammed HassanSenior Business Development Manager Engineer, Senior Business Development Manager at Muhammed Hassan
JENSEN DELAROSAJENSEN DELAROSA
Project Manager / Senior Business Development Manager at Lile International CompaniesProject Manager / Senior Business Development Manager at Lile International Companies