Liene Klavina
London
Summary
Results-driven marketing expert with extensive experience in email marketing tools such as Klaviyo and Mailchimp. Demonstrated ability in CRM management and automation, emphasizing customer segmentation and lifecycle marketing strategies. Skilled in analyzing data to improve campaign outcomes, with a focus on CTR and conversion metrics. Technical capabilities include HTML/CSS, WordPress, and Adobe software, complemented by strong project management and collaboration skills.
Overview
16
16
years of professional experience
Work history
Campaign Manager / Creative Manager
ESB Connect
London
01.2016 - 09.2025
- Assisted in developing and managing targeted email campaigns through creative design, HTML edits, and troubleshooting.
- Collaborated with designers, copywriters, and developers to support high-converting campaign execution.
- Coordinated campaign quality assurance, including inbox rendering tests and platform troubleshooting for Gmail, Yahoo, and Outlook.
- Monitored and reported on campaign KPIs such as open rates, click-through rates, conversions, and bounce rates.
- Supported CRM workflows and automation management using Klaviyo, ActiveCampaign, and OEMPro.
- Designed lead generation pages using WordPress and Elementor, incorporating opt-in forms and signup flows.
- Provided insights to enhance list segmentation and campaign effectiveness.
- Troubleshot email creative using Email on Acid and Litmus tools.
Account Manager
Email Switchboard
London
01.2013 - 01.2016
- Managed client relationships and acted as strategic lead for email marketing initiatives.
- Handled campaign planning, content review, and performance tracking.
- Delivered campaign insights and optimisation strategies based on email metrics.
Account Manager
Freemax Media
London
01.2010 - 01.2013
- Facilitated client communications throughout multiple email campaigns.
- Assisted internal teams in meeting deadlines and maintaining brand consistency.
- Provided support on enhancing audience segmentation and optimising creative performance.
Education
NVQ Level 1 - Cybersecurity
Leep Talent Limited
United Kingdom 12.2025 - 01.2026
MA - Marketing
Kingston University London
United Kingdom 09.2007 - 09.2008
NVQ Level 4 - Full Stack Web Development
Step8Up
United Kingdom 01.2026 -
Bachelor's Degree - Business Management
Riga Stradins University
Latvia 01.2001 - 01.2005
Skills
- Email Marketing Platforms: Klaviyo, ActiveCampaign, Oempro, Mailchimp
- CRM Management & Automation: Customer segmentation, lifecycle marketing, trigger-based campaigns
- Data & Analytics: Google Analytics, campaign performance reporting (CTR, open/bounce rate, conversions)
- Technical Skills: HTML/CSS (email editing), WordPress, Elementor, Adobe Photoshop, Adobe Dreamweaver, Canvas, Microsoft Office Suite, Figma, Shopify
- Project & Stakeholder Management: Campaign strategy, client communications, cross-functional collaboration
- Languages: English (Fluent), Latvian (Native)
References
Available upon request.
Interests
Digital innovation, marketing technology, and data visualization.
Timeline
NVQ Level 4 - Full Stack Web Development
Step8Up
01.2026 -
NVQ Level 1 - Cybersecurity
Leep Talent Limited
12.2025 - 01.2026
Campaign Manager / Creative Manager
ESB Connect
01.2016 - 09.2025
Account Manager
Email Switchboard
01.2013 - 01.2016
Account Manager
Freemax Media
01.2010 - 01.2013
MA - Marketing
Kingston University London
09.2007 - 09.2008
Bachelor's Degree - Business Management
Riga Stradins University
01.2001 - 01.2005