Lianna Rose Ajmaya
London
Summary
Dedicated professional with expertise in customer service excellence, sales and upselling strategies focused on ATV growth, and KPI-driven performance. Skilled in loyalty programme engagement, customer retention, and delivering exceptional brand storytelling and customer experiences. I thrive in fast-paced environments using teamwork and collaboration through strong communication and interpersonal skills.
Overview
2
2
years of professional experience
Work history
Sales advisor
Rituals
London, Oxford Circus
2025.10 - Current
- Provided personalised premium customer service in a busy flagship store.
- Supported sales growth through customised product and treatment suggestions, aligning with KPIs like conversion and ATV.
- Assisted in cross-selling retail items to spa services, using product knowledge to link customer needs with suitable treatments.
- Contributed to store target achievements during peak times, including December post-opening.
- Maintained strong loyalty programme performance, reaching up to 94% customer identification at checkout.
Food and beverage assistant
Hilton Garden Inn
London
2024.02 - 2025.04
- Followed strict alcohol serving laws, maintaining legal compliance.
- Cross-sold additional dishes and beverages boosting overall revenues, hitting performance targets.
- Prioritised tasks during peak hours to ensure smooth operations.
- Resolved customer complaints efficiently, making sure to maintain positive relations and repeat customers.
Barista
Cupp
London
2024.01 - 2024.12
- Managed high-volume orders during peak hours, maintaining quality of service.
- Managed cash and card transactions accurately while maintaining smooth queue flow at peak times.
- Maintained strong attention to detail under pressure while keeping service friendly and engaging.
- Worked closely with team members to ensure efficient service and consistent store standards.
Education
A-Levels - English Literature, Sociology, Psychology
Whitefriars Academy
London 09/2024 - 06/2026
Skills
- Customer service excellence
- Sales and upselling (ATV growth focus)
- KPI-driven performance
- Loyalty programme engagement and customer retention
- Brand storytelling and customer experience delivery
- Strong communication and interpersonal skills
- Fast-paced environment adaptability
- Teamwork and collaboration
Timeline
Sales advisor
Rituals
2025.10 - Current
Food and beverage assistant
Hilton Garden Inn
2024.02 - 2025.04
Barista
Cupp
2024.01 - 2024.12
A-Levels - English Literature, Sociology, Psychology
Whitefriars Academy
09/2024 - 06/2026