LIANG YUDI
London,UK
Summary
A recent graduate from University College London with a Master of Arts in Cultural Heritage Studies, I have a strong foundation in managing cultural events and exhibitions, combined with a passion for enhancing visitor experiences. My diverse experience across the museum, gallery, and event management sectors has equipped me with the skills to drive customer engagement, improve operational efficiency, and foster key partnerships. I am fluent in Mandarin and English, and proficient in various digital tools, making me a versatile and adaptable professional eager to contribute to meaningful cultural initiatives.
Overview
3
3
years of professional experience
Work History
Visitor Experience Assistant
ARTISAN PEOPLE GROUP
London, United Kingdom
10.2023 - 08.2024
- Facilitated coordination and logistics for 30+ exhibitions and events, leading to a 20% increase in visitor engagement in London
- Conducted daily guided tours for over 100 visitors in the Serpentine North Gallery, enhancing their experience and understanding of each event.
- Experienced in Science museum and Frameless gallery retail, skilled in enhancing customer experience, and driving sales growth.
- Implemented customer feedback mechanisms through a questionnaire, improving service delivery and visitor satisfaction rates.
- Increased efficiency by handling correspondence and organising files.
- Managed executives' schedules for improved daily workflow.
Event Management Intern
DOC DMC & PCO - MACAU & HONG KONG
Macau, China
02.2023 - 06.2023
- Planned team-building activities for Macau Cultural Festival, developed new content that integrated Macau's cultural heritage into events, significantly enhancing customer satisfaction.
- Increased social media engagement for food exhibitions by implementing innovative community strategies through WeChat, TikTok, and Xiaohongshu.
- Led creation of event proposals and financial statements, ensuring accuracy.
- Collaborated with Macau European Chamber of Commerce, ensuring precise event proposals and supply orders, which increased communication skills and organizational ability.
Event Management Intern
Nam Kwong International Conference & Exhibition Co., Ltd.
Macau, China
11.2022 - 12.2022
- Played a pivotal role in the planning and execution of the First China (Macau) International High-Quality Consumption Exhibition, attracting 50+ exhibitors and over 10,000 attendees
- Fostered relationships with regional governments and international business partners, facilitating consumer goods trading and enhancing the exhibition's profile.
- Finalized internal reporting on event progress and distributed external public releases on event update.
- Coordinated the drafting and distribution of press releases, resulting in a 25% increase in media coverage and public awareness.
Overseas Education Marketing Intern
SHENZHEN SHENYING EDUCATION CONSULTING COMPANY LIMITED
Shenzhen, China
07.2021 - 09.2021
- Oversaw WeChat & Xiaohongshu to monitor educational programs, increasing content interaction by 15%
- Assisted in crafting case reports and market analyses, enhancing market insight
- Contributed to market event proposal discussions and coordination, leading to a more targeted market approach
- Coordinated with administrative teams in executing online business development activities.
Education
Master of Arts - Critical Perspectives On Cultural Heritage,
UNIVERSITY COLLEGE LONDON (UCL)
London, United KingdomBachelor of International Tourism Management - Tourism And Hospitality Management
MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY (MUST)
Macau, China2023
Skills
- Communication
- Event Planning
- Travel Arrangements
- Time Management
- Microsoft Office Suite
- Business Analysis
- Marketing
- Video editing
- Office Administration
- Project Management
Affiliations
MUST STUDENT PRACTICE COMMISSION Macau, China
Practice Interview Group LeaderFeb. 2021 - June 2021
• Designed various types of question lists and organized interview procedures and questionnaire review
• Prepared news release with student groups and led practice interview group to revise WeChat posts
• Assisted student groups to finalize activity logs and liaised with other student organizations
2022 MACAU COLLEGE STUDENT CONFERENCE PROPOSAL CONTEST Macau, China
Student Leader Mar. 2022 - Aug. 2022.
• Invited students in different majors to team up for the high-class contest in Macau
• Prepared and revised conference event proposals with innovation elements and Macau characteristics
• Got enrolled in the first round and accepted to the second round
MUST THEME EXHIBITION COMPETITION CULTURAL SHOW Macau, China
Student LeaderSep. 2019 - Dec. 2019
• Delivered performance allocation between teammates based on designated topics
• Took reference to a series of Macau-based movies with unique cultural characteristics
• Successfully went through first round and won the Best Popularity Award among 5 teams in final round
Languages
English
Fluent
Chinese (Mandarin)
Native
Chinese (Cantonese)
Advanced
Timeline
Visitor Experience Assistant
ARTISAN PEOPLE GROUP
10.2023 - 08.2024
Event Management Intern
DOC DMC & PCO - MACAU & HONG KONG
02.2023 - 06.2023
Event Management Intern
Nam Kwong International Conference & Exhibition Co., Ltd.
11.2022 - 12.2022
Overseas Education Marketing Intern
SHENZHEN SHENYING EDUCATION CONSULTING COMPANY LIMITED
07.2021 - 09.2021
Master of Arts - Critical Perspectives On Cultural Heritage,
UNIVERSITY COLLEGE LONDON (UCL)
Bachelor of International Tourism Management - Tourism And Hospitality Management
MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY (MUST)
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