Summary
Overview
Work history
Education
Skills
Timeline
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Liana Horsford

London,ENG

Summary

With over six years in the beauty industry & a qualification in Level 2&3 NVQ media makeup , I’m passionate about helping clients feel confident and beautiful. Currently working as a Business Manager, I lead a team, oversee daily operations, and drive sales while staying up-to-date with industry trends. I’m dedicated to creating a positive work environment and continuously learning new techniques to support growth and success in the beauty world.

Overview

7
7
years of professional experience

Work history

Business manager

Clinique
London, Covent Garden Boots
05.2024 - Current
  • I lead the team, making sure everything runs smoothly each day while creating a positive and supportive work atmosphere.
  • Oversee budgets and sales targets, making sure the business hits its goals.
  • Manage inventory and make sure products are always available for customers.
  • Work with the marketing team to create exciting promotions and events.
  • Build strong relationships with customers, ensuring they have a great experience.
  • Analyze sales trends to identify opportunities for growth and improvement.
  • Ensure everything is in line with company standards and regulations.
  • Contribute ideas to help the business grow and succeed in the long term.

Counter manager

Clinique
Battersea power station Boots
11.2023 - 05.2024

Beauty sales advisor

Boots Beauty
London
10.2019 - 08.2023
  • Maintained up to date knowledge on the latest beauty products, treatments and market trends through regular research on social media, magazines and networking.
  • Keep up to date with online training of brands and new products.
  • Contributing to the achievement of targets and KPI always reaching target.

Beauty advisor

Benefit cosmetics
London
09.2018 - 09.2019
  • Achieving targets set individually by counter manager, through traffic stopping, upselling, sitting customers down to demonstrate products as well as booking makeup lessons.
  • Supporting in any special events held within store and external events.
  • Completing all individual daily, weekly and monthly paperwork.



Education

GCSEs -

St ursulas
London

level 3 - Business for fashion

FRA

NVQ Level 2 & 3 - Media Makeup & Hair

LCBT

Skills

  • Communication Skills
  • Customer Service
  • Beauty Industry Knowledge
  • Tech Savviness
  • Self-motivation
  • Inventory Management
  • Multitasking
  • Attention to Detail
  • Teamwork
  • Positive attitude

Timeline

Business manager

Clinique
05.2024 - Current

Counter manager

Clinique
11.2023 - 05.2024

Beauty sales advisor

Boots Beauty
10.2019 - 08.2023

Beauty advisor

Benefit cosmetics
09.2018 - 09.2019

GCSEs -

St ursulas

level 3 - Business for fashion

FRA

NVQ Level 2 & 3 - Media Makeup & Hair

LCBT

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Liana Horsford