Liana Gharzeddine

• Managed business relationships to ensure loyalty and long-term commitment.
• Worked closely with NPD teams for customising offerings according to client needs.
• Led team meetings for efficient communication and project updates.
• Prepared detailed reports to provide insight into account performance.
• Monitored competitor activity, staying ahead in the market competition.

• Generated leads to bring in new client revenue and improve bottom-line profitability.
• Opened new accounts to augment existing customer base to meet growth targets.
• Secured new commercial opportunities by strengthening sales pipeline with senior business teams.
• Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
• Maintained client records in bespoke CRM systems to streamline data processes for maximum efficiency.

• Researching and evaluating suppliers and vendors based on quality, price, selection and customer reviews to source products that meet customer demands.
• Demonstrating high attention to detail by organising and managing multiple teams and projects simultaneously (e.g. NPD with M&S for Levantine flatbread).
• Handle all forms of correspondence with and providing primary customer support to all internal and external customers.

I began as a Marketing Intern where I:

• Undertook industry research to shape branding and creative messaging.
• Created and distributed regular mailings to large customer bases, improving sales conversion rates.

I was then promoted to Office Administrator where I:

• Produced and distributed monthly financial and customer reports using Excel knowledge.
• Processed and prepared invoices and financial data with strong eye for detail.

• Helped improve customer satisfaction scores by receiving the most 5 star TrustPilot and Google reviews in a month.
• Confidently resolved customer complaints by offering informed solutions and escalating difficult situations to managers when appropriate.
• Liaised with wider management team to acquire excellent working understanding of buyer expectations.