Accomplished professional with extensive expertise in corporate distribution strategy and intermediary sales management. Demonstrates strong commercial leadership and a proven track record in product-led growth and customer retention strategies. Skilled in driving digital transformation initiatives, regulatory engagement, and team leadership. Adept at data-driven sales enablement with a focus on health insurance expertise and P&L accountability. Proficient in strategic business planning, marketing integration strategies, governance and compliance management, stakeholder engagement, negotiation, and project management. Committed to leveraging skills for impactful business outcomes while pursuing opportunities for further professional growth. Resourceful and adaptable Director with 30 years of experience in financial oversight, scheduling, bidding, protocol development and process improvements. Team-oriented leader with expertise in employee engagement, customer relationship management, time management, conflict resolution and cost reduction. Customer-focused in managing accounts and maintaining strong business relationships. Seeking to leverage background in operational leadership to fulfil role with exceptional organisation.
Executed strategic vision for SME and Consumer new business, aligning with Vitality's long-term goals.
As an Executive Officer on the AMII Committee since 2020, Liam Kennedy has been a driving force behind several strategic initiatives aimed at advancing professional standards and development within the UK health insurance sector. At the AMII Annual General Meeting in May 2025, Liam delivered a compelling overview of the association’s new Learning Academy—a flagship initiative designed to transform training and development for intermediaries and industry professionalsAvailable upon request.