Liam Johnston

Promoted into a dual role leading B2B partnerships at Noerden's subsidiary, Bim, whilst retaining senior responsibilities at Noerden.

• Designed & incubated business case across 3 workstreams to embed Bim into Noerden sales channels. Delivered on a defined timeline, boosting app user growth by 40%.
• Advised on growth/product strategy, bringing a commercial perspective to roadmap priorities, pricing, and go-to-market planning.
• Led brand presence at Fit Summit Singapore & PerformX London trade shows, leading team strategy, pitching, and lead generation.

• Led end-to-end launch of new pet tech product vertical, including developing pricing and margin models. Coordinated internal tech, marketing and logistics on the project, as well as bringing external stakeholders into the launch by pitching to distribution and retail clients. Secured Currys as a UK retail stockist and delivered a first PO of ~$100k.
• Defined and executed key account growth strategy, growing accounts 32% YOY on average (above KPIs).
• Identified and executed concept store strategy with B8ta (US) and Smartech (UK), securing premium brand placements at zero fixed cost. Leveraged as a strategic sales tool to accelerate distribution agreements.
• Activated and developed key brand retailers including Best Buy (US), Boots (UK), and Myer (Australia).
• Negotiated 5 agreements with key distributors in strategic markets: UK, US, Hungary, Canada, and China.
• Collaborated on strategy, P&L management, sales forecasting, target setting, and contract oversight for all major clients.
• Coordinated cross-functional teams (marketing, tech, manufacturing) alongside external distribution and retail partners to develop and execute bespoke country-level marketing strategies and product improvement roadmaps.

• Negotiated and signed 5 new distribution contracts, expanding coverage from 4 to 9 countries, including Noerden's first single agreement exceeding $1M.
• Pitched and secured placement with key best-fit retailers including Virgin Megastores and Kogan.
• Represented the brand at IFA Berlin and CES Las Vegas, presenting the product portfolio to C-suite and mid-level decision makers at two of the world's leading consumer tech trade shows.

• Identified growth markets and undertook outreach to prospective distribution and retail clients.
• Built and maintained internal CRM database of distribution and retail opportunities through consistent lead generation.

• Taught classes of 12 - 20 students with a focus on creative & engaging lessons and improving teaching style.

• Led rafting expeditions as both team member and group leader, making quick, confident decisions in high-pressure situations such as boat flips and clients falling overboard.
• Reviewed the company's below-the-line marketing and implemented a TripAdvisor strategy to improve brand visibility and customer acquisition.