Liam Carroll
Sales Executive
Plymouth
Summary
Experienced and enthusiastic sales professional with a solid background in business and team leadership. Started sales career at age 32, bringing energy, maturity, and a relentless drive to succeed. Foundation in hospitality management has honed excellent interpersonal and relationship-building skills. Thrives in customer-facing roles and is motivated by delivering real solutions to complex challenges. Believes to possess the experience, mindset, and commitment required to excel in a Regional Sales Manager role.
Overview
9
9
years of professional experience
6
6
Certifications
Work History
Sales Executive
Sunbelt Rentals
01.2023 - Current
- Covering Devon and Cornwall, I manage 38 key accounts and focus on delivering outstanding service and scalable growth across the construction and equipment hire sector.
- I’m passionate about new business generation and account development.
- Grew my portfolio spend from £1.6M in 2024 to £1.8M in 2025 — an 11% increase.
- In May 2025, achieved 50% growth YoY (£165K), ranking 1st in a team of 7.
- Opened 12 new accounts and successfully re-engaged several dormant clients.
- Regularly exceed quarterly targets and consistently earn performance bonuses.
- Known for my consultative approach and strong focus on customer success.
Business Development Manager
ClenergyEV
09.2022 - 04.2023
- Tasked with driving software-led EV infrastructure sales, I developed tailored turnkey solutions for clients transitioning their fleets to electric vehicles.
- Converted 3 of 6 inherited pipeline opportunities and built additional leads.
- Collaborated with suppliers and software partners to deliver integrated EV solutions.
- Focused heavily on the Fleet sector, integrating GeoTab telematics into decarbonisation strategies.
- Attended and represented the business at key events: Fleet & Mobility Show (NEC) and European Fleet Summit (Dublin).
Head of EV Sales
SDE Group
01.2022 - 09.2022
- Brought in to establish and grow the EV division, my role focused on strategic partnerships and high-value proposal delivery.
- Delivered £1M+ in revenue within 6 months with ~20% gross profit.
- Created a fully funded 15-year EV charging solution and a home-charging scheme for employees.
- Built tailored solutions for sectors including fleet (VW, Ford) and hospitality.
- Worked directly with fleet managers to align charging infrastructure with operational demands.
Area Sales Manager
PJD Safety Supplies
01.2021 - 01.2022
- Managed a new and previously untapped territory across the South of England.
- Built a customer base from scratch — growing to over 40 accounts and generating £25K+ monthly revenue.
- Focused on H&S product lines and built strong relationships with Procurement and Health & Safety Officers.
Account Manager
Cromwell Group
01.2018 - 01.2021
- Managed Devon and Cornwall territory, rebuilding customer confidence and trust in the Cromwell brand.
- Re-engaged dormant accounts and significantly improved customer retention.
- Identified and pursued new business opportunities, contributing to regional growth.
- Leveraged internal technical teams and supplier relationships to deliver value-added solutions.
Southwest Sales Representative
Aztec Chemicals
01.2016 - 01.2018
- Sold industrial chemical solutions across the Southwest, growing brand presence and client base.
Education
NVQ Level 3 -
Hospitality Management (Bar & Restaurant)
NVQ Level 2 - undefined
Catering and Hospitality
GCSEs - Maths, English, PE, Double Science, Geography, Drama
IL TSA - undefined
Institute of Licensed Trade Stock Auditors
Skills
Business development and planning
Lead prospecting
Business networking
Sales funnel management
Customer service
Relationship building
Sales strategy
Professional networking
Certification
SIA Door Supervision Licence
Interests And Achievements
- A passionate home cook who enjoys entertaining friends and family
- Avid follower of football — lifelong Everton supporter and recreational player
- Completed a solo cycle from John O’Groats to Land’s End in 10 days (2012)
- Lived in Egypt for 6 months; qualified as a PADI Divemaster and managed a dive centre, overseeing logistics, staffing, and customer service
Timeline
Sales Executive
Sunbelt Rentals
01.2023 - Current
Business Development Manager
ClenergyEV
09.2022 - 04.2023
Head of EV Sales
SDE Group
01.2022 - 09.2022
Area Sales Manager
PJD Safety Supplies
01.2021 - 01.2022
Account Manager
Cromwell Group
01.2018 - 01.2021
Southwest Sales Representative
Aztec Chemicals
01.2016 - 01.2018
NVQ Level 2 - undefined
Catering and Hospitality
GCSEs - Maths, English, PE, Double Science, Geography, Drama
IL TSA - undefined
Institute of Licensed Trade Stock Auditors
NVQ Level 3 -
Hospitality Management (Bar & Restaurant)
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