Liam Bates

• Primary POC for over 50 sales representatives, providing essential support with an emphasis on strategic negotiation and operational efficiency
• Specialised in high-value agreements, driving competitive offerings while safeguarding margins
• Led global enablement initiatives on CPQ and CLM, enhancing QTC efficiencies and reducing Deal Desk dependency
• Delivered insights into technical/process related challenges, influencing strategic decisions at senior level. Key collaborator with the VP of Rev Ops for a high-profile company wide address (SKO)
• Team Lead during PTO coverage, at times operating as the sole POC for all deal support requests in Europe.

Notable Achievements:

• Barclays: Instrumental in closing a $3.74M renewal, acknowledged by the Director of Sales for outstanding support in deal execution.
• MacMillan Cancer Support: Provided technical and commercial support in pursuit of a $713k ARR, $2.1M TCV deal, optimizing pricing and revenue retention strategies.
• Three Mobile: Played a pivotal role in securing a $275k ARR, $470k TCV deal, receiving commendations for dedication and effort in overcoming complex negotiation phases.

• Global account allocations in accordance with the principles of GTM strategy
• Implementation of a Revenue/Conversational Intelligence tool, including requirement scoping and business case presentation to relevant stakeholders
• Extensive review of existing processes for commercial activity tracking followed by recommendations of how to leverage data in order to improve sales cycle success

• Quantitative and qualitative analysis of pipeline data to improve forecasting clarity and inform strategic decision making
• Deal management and pricing negotiation for our Cloud based SaaS offering (deal value ranging between £1-£5m)
• Project management on new internal solutions such as Dealhub CPQ
• Acted as the Business Analyst to gather requirements, evaluate suitability, propose the business case and lead in the implementation and delivery of the product
• Management of CRM and Lead Generation
• Working closely with our Business Systems Administrator to improve data hygiene and marketing processes
• Ownership of training and enablement sessions for new starters

• Application of data analysis techniques in order to create pricing plans in accordance with LoopUp's bespoke commercial structure
• Utilisation of business intelligence software such as SQL and Power BI
• Process improvement relating to the billing cycle, pricing tools and SFDC reporting
• Leveraging CRM for report generation, object creation and monitoring of qualitative information relating to multiple stakeholders within the company