Summary
Overview
Work history
Education
Skills
Certification
Accomplishments
Affiliations
References
Timeline
Generic

Lia Caley

Bexley,United Kingdom

Summary

Creative individual with expertise in digital communication and social media strategy. Proven ability to manage

marketing campaigns and enhance brand presence across various platforms. Strong organisational skills, adept at

analysing trends and driving engagement.

Overview

9
9
years of professional experience
1
1
Certification

Work history

Marketing & Social Media Coordinator

Catherine Deane
London
2025.09 - Current
  • Planned and coordinated social media content to increase engagement
  • Managed influencer partnerships and styled products for promotions
  • Conducted virtual appointments to create sales opportunities for customers
  • Supported e-commerce operations and managed stock allocation
  • Resolved customer care enquiries to maintain a high service quality

Sales, Marketing & Social Media Coordinator

Catherine Deane
London
2024.08 - 2025.09
  • Managed day-to-day social media activity, including filming and campaign execution.
  • Supported in-store sales activity while balancing marketing and routine operations.
  • Coordinated virtual appointments and carried out customer outreach initiatives.
  • Handled PR requests and influencer partnerships from enquiry through completion.
  • Updated website content, managed stock, and administered e-commerce tasks.
  • Built customer relationships to strengthen brand loyalty and improve sales performance.

Bridal Customer Assistant

Catherine Deane
London
2022.04 - 2024.08
  • Resolved customer enquiries and complaints efficiently and professionally.
  • Supported order processing, deliveries and aftercare requests.
  • Handled returns and exchanges efficiently maintaining high standards of service amidst challenging situations.
  • Multi-tasked to keep customer service levels at optimal capacity at peak times.

Pharmacy Counter Assistant

Targett Chemist
Sidcup, Bexley
2019.09 - 2022.04

Provided excellent customer service in a busy community pharmacy, assisting 30+ customers daily with product enquiries, recommending over-the-counter medications, and supporting efficient stock management and pharmacy operations.

Assistant Dance Teacher (Voluntary)

Dance Act Theatre School
Hextable, Kent
2017.09 - 2018.06
  • Supervised students aged between 3-5 years, keeping them focused and attentive.
  • Provided teaching assistance for Baby Ballet and Disney Pop dance classes.
  • Developed positive relationships with students to increase participation and engagement.
  • Attended regular rehearsals to practice and perfect performances for live shows or recordings.

Education

A-Levels - Media Studies, Psychology, Biology

Stationer’s Crown Woods Academy
London, ENG
09/2019 - 05/2021

GCSE’s -

Stationer’s Crown Woods Academy
London, ENG

Skills

  • Content creation

  • Brand strategy

  • Virtual Selling

  • E-commerce support

  • Systems and software:

  • - Shopify

  • - Zedonk

  • - Canva

  • - Capcut

  • - Adobe Photoshop

  • - Meta Business Suite

  • - Social Media platforms (Instagram, TikTok, Facebook)

  • ISTD Dance

Certification

Certified Merits and Distinctions through Grade 1-6 examinations in Ballet, Tap and Modern.

Accomplishments

  • Performed in front of large crowds in a variety of venues including the Royal Albert Hall, Disneyland Paris, Sadlers Wells, the Hawth and the Stag Sevenoaks.
  • Exceeded a 60% conversion target week on week through virtual bridal appointments
  • Set up a stock take scanning system from scratch

Affiliations

  • Travelling, Reading, Baking, Jewellery making

References

References available upon request.

Timeline

Marketing & Social Media Coordinator

Catherine Deane
2025.09 - Current

Sales, Marketing & Social Media Coordinator

Catherine Deane
2024.08 - 2025.09

Bridal Customer Assistant

Catherine Deane
2022.04 - 2024.08

Pharmacy Counter Assistant

Targett Chemist
2019.09 - 2022.04

Assistant Dance Teacher (Voluntary)

Dance Act Theatre School
2017.09 - 2018.06

A-Levels - Media Studies, Psychology, Biology

Stationer’s Crown Woods Academy
09/2019 - 05/2021

GCSE’s -

Stationer’s Crown Woods Academy
Lia Caley