Summary
Overview
Work history
Education
Skills
Languages
Affiliations
Timeline
Generic

Leyi He

York

Summary

Results-oriented media professional specializing in content creation, digital strategy, and audience engagement across various platforms. Proven ability to craft compelling narratives and manage cross-functional campaigns that drive performance and reach. Skilled in utilizing data insights to enhance content effectiveness and align with brand objectives. Committed to staying ahead of emerging media trends and delivering impactful audience experiences in a dynamic digital environment.

Overview

1
1
year of professional experience

Work history

Video Production Intern

Shenzhen Malide Technology Co., Ltd
Shenzhen
06.2022 - 08.2022
  • Directed and coordinated a team of 6 to produce a one-minute corporate promotional video.
  • Oversaw pre-production tasks including budgeting, scripting, location scouting, and scheduling.
  • Completed all post-production editing, enhancing sound mixing, colour grading, subtitles, and visual effects.
  • Delivered a polished video that increased promotional viewership by 20%.
  • Acquired new skills to enhance daily efficiency and productivity.
  • Met tight deadlines consistently while ensuring high-quality output.
  • Worked flexible hours, accommodating nights, weekends, and bank holidays.
  • Supported team through respectful collaboration and willingness to assist.

E-commerce Content Intern

Shenzhen Malide Technology Co., Ltd
Shenzhen
07.2021 - 08.2021
  • Designed and developed detailed product pages for Alibaba, conducting competitor analysis and crafting persuasive product descriptions to effectively highlight product strengths.
  • Produced high-quality multimedia content including product explainer videos and graphic designs for multi-angle product displays and application scenarios to enhance user engagement.
  • Assisted with product operations and marketing campaigns on Alibaba, engaging with international clients and supporting initiatives that contributed to increased sales and visibility, with customer inquiries increasing by approximately 15% over two months.
  • Conducted in-depth market research to understand consumer behaviour.
  • Maintained a high level of service whilst dealing with client queries and complaints.
  • Streamlined filing system, enhancing office efficiency.

Education

Master of Science - MSc Social Media and Management

University of York
York
09.2024 -

Bachelor of Arts - Photography and Production of Film & TV

Wuhan University of Communication
Wuhan
09.2020 - 06.2024

Skills

  • Problem-solving
  • Communication skills
  • Public speaking
  • Team building
  • Leadership
  • Social media marketing
  • Expert Microsoft Office
  • Adobe After Effects
  • Adobe Audition
  • Adobe Photoshop
  • Adobe Premiere Pro
  • 3DMAX
  • C4D

Languages

Chinese (Mandarin)
Native
English
Upper intermediate (B2)
Chinese (Cantonese)
Native

Affiliations

Playing Games

Photography

Travelling

Reading Books

Watching Movies

Sports

Timeline

Master of Science - MSc Social Media and Management

University of York
09.2024 -

Video Production Intern

Shenzhen Malide Technology Co., Ltd
06.2022 - 08.2022

E-commerce Content Intern

Shenzhen Malide Technology Co., Ltd
07.2021 - 08.2021

Bachelor of Arts - Photography and Production of Film & TV

Wuhan University of Communication
09.2020 - 06.2024
Leyi He