Leyi He
York
Summary
Results-oriented media professional specializing in content creation, digital strategy, and audience engagement across various platforms. Proven ability to craft compelling narratives and manage cross-functional campaigns that drive performance and reach. Skilled in utilizing data insights to enhance content effectiveness and align with brand objectives. Committed to staying ahead of emerging media trends and delivering impactful audience experiences in a dynamic digital environment.
Overview
1
1
year of professional experience
Work history
Video Production Intern
Shenzhen Malide Technology Co., Ltd
Shenzhen
06.2022 - 08.2022
- Directed and coordinated a team of 6 to produce a one-minute corporate promotional video.
- Oversaw pre-production tasks including budgeting, scripting, location scouting, and scheduling.
- Completed all post-production editing, enhancing sound mixing, colour grading, subtitles, and visual effects.
- Delivered a polished video that increased promotional viewership by 20%.
- Acquired new skills to enhance daily efficiency and productivity.
- Met tight deadlines consistently while ensuring high-quality output.
- Worked flexible hours, accommodating nights, weekends, and bank holidays.
- Supported team through respectful collaboration and willingness to assist.
E-commerce Content Intern
Shenzhen Malide Technology Co., Ltd
Shenzhen
07.2021 - 08.2021
- Designed and developed detailed product pages for Alibaba, conducting competitor analysis and crafting persuasive product descriptions to effectively highlight product strengths.
- Produced high-quality multimedia content including product explainer videos and graphic designs for multi-angle product displays and application scenarios to enhance user engagement.
- Assisted with product operations and marketing campaigns on Alibaba, engaging with international clients and supporting initiatives that contributed to increased sales and visibility, with customer inquiries increasing by approximately 15% over two months.
- Conducted in-depth market research to understand consumer behaviour.
- Maintained a high level of service whilst dealing with client queries and complaints.
- Streamlined filing system, enhancing office efficiency.
Education
Master of Science - MSc Social Media and Management
University of York
York 09.2024 -
Bachelor of Arts - Photography and Production of Film & TV
Wuhan University of Communication
Wuhan 09.2020 - 06.2024
Skills
- Problem-solving
- Communication skills
- Public speaking
- Team building
- Leadership
- Social media marketing
- Expert Microsoft Office
- Adobe After Effects
- Adobe Audition
- Adobe Photoshop
- Adobe Premiere Pro
- 3DMAX
- C4D
Languages
Chinese (Mandarin)
Native
English
Upper intermediate (B2)
Chinese (Cantonese)
Native
Affiliations
Playing Games
Photography
Travelling
Reading Books
Watching Movies
Sports
Timeline
Master of Science - MSc Social Media and Management
University of York
09.2024 -
Video Production Intern
Shenzhen Malide Technology Co., Ltd
06.2022 - 08.2022
E-commerce Content Intern
Shenzhen Malide Technology Co., Ltd
07.2021 - 08.2021
Bachelor of Arts - Photography and Production of Film & TV
Wuhan University of Communication
09.2020 - 06.2024
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