Lewis Urquhart
United Kingdom
Summary
Industry-leading Social Video Producer and Platform Manager with a specialty in both the Sport and Travel spaces. Proven expertise in brand growth and strategic planning across all the major social platforms.
Recognised for excellence in content creation with extensive experience in one-to-one talent interviews. Proficient in Adobe Premiere Pro, After Effects, Photoshop, and the full Adobe suite. History of ensuring effective client interactions through impactful pitch decks, clear communication and the creation of inventive briefs.
Overview
8
8
years of professional experience
Work history
Social Video Producer
LADbible Group
London/Manchester
2021.05 - Current
- Lead the original video production arm of one of the UK's largest social publishers, delivering creative concepts and helping to define SPORTbible's brand identity.
- Managed the video side of SPORTbible's social media platforms and helped maximise brand growth across all. (7.7m IG, 6.2m TT, 14m FB.)
- Conducted hundreds of one-to-one talent interviews with top-tier names from the world of sport. Creating fun, relaxed and tone-appropriate content.
- Designed a full slate of purpose-built original video formats that appeal to both our audience and commercial partners.
- Ongoing and in-depth knowledge of current social trends to ensure content remains fresh and innovative.
- Collaborated with major client companies to translate ideas into engaging social-first content.
Social Media Manager
Freelance
United Kingdom
2018.06 - 2021.05
- Worked closely with clients, translating their ideas into effective social-first videos.
- Adhered to quick turnaround deadlines while not sacrificing the quality of content.
- Set up and managed the social accounts of several local brands; increasing their online presence and establishing their digital footprint.
Education
Bachelor of Arts - Filmmaking
Manchester Metropolitan University
Manchester /2017 - /2020
Extended Diploma - Creative Media
York College
York /2015 - /2017
Skills
- Handling account management and formulating strategy across all major social media platforms
- Industry-leading standard of social media content creation
- Extensive talent interview experience
- Deep knowledge of Adobe Premiere Pro, After Effects, Photoshop & the full Adobe Suite
- Top-tier client facing experience, creating pitch decks, communicating ideas clearly and executing successful collaborations
- Managing complex projects all the way from concept to delivery
- Tracking analytical performance of content and pages
- Identifying social trends in their early stages and using them to develop strong, instantly identifiable new brand IP
Timeline
Social Video Producer
LADbible Group
2021.05 - Current
Social Media Manager
Freelance
2018.06 - 2021.05
Bachelor of Arts - Filmmaking
Manchester Metropolitan University
/2017 - /2020
Extended Diploma - Creative Media
York College
/2015 - /2017