Howard Cordingley

Built solid lead pipeline to convert robust prospects into favourable partnerships.

• Maintained accurate, updated and secure records, masterfully safeguarding client data in company CRM system.
• Interpreted customer needs to provide tailored advice on suitable products and services.
• Increased apprenticeship numbers through levy transfer. 100 starts January 25 to June 25.
• Built productive stakeholder relationships to increase engagement with customer activity.
• Kept records of all contact with clients using CRM system.
• Developed compelling proposals for potential donors, resulting in increased funding.
• Built strong relationships with donors whilst ensuring transparent communication on fund usage.
• Researched potential donors thoroughly before initiating contact establishing rapport quickly and effectively.
• Collaborated actively with marketing team for successful product launch events.
• Oversaw day-to-day management of key accounts ensuring customer loyalty and retention.
• Identified new business opportunities through market analysis and research
• Enhanced digital presence by updating company's social media platforms regularly.
• Sought feedback actively and used it to improve performance.
• Managed key relationships to maintain high customer retention rates.
• Delivered presentations to potential clients promoting company products and services.

• My role as a Partnership Coordinator with Serco was to build strong, collaborative relationships with businesses, key stakeholders such as FE providers to support learners in to apprenticeships and T-levels and economic development partners in the east midlands & Cambridgeshire regions.
• Account managed businesses which I have sourced myself nurturing and developing accounts to maximise quality learner starts. I have achieved success with employers & apprenticeships. One of which is AM Fresh in Peterborough which generated 175 learners with 44+ apprenticeship outcomes. Anicca Digital (Leicester) 14 Teamleading with 6 apprenticeship outcomes. Marpak 19 Warehousing/5 ILM.
• Forging strong relationships with regional DWP Partnership Managers has been key to me making a positive impact in the respective regions supporting jobseekers & employed workers. I was supporting the Digital Skills Bootcamps in Manchester with success which includes one employer taking up training for 130 employees.
• My key achievements are generating new business across various business sectors resulting in 700+ learner starts and 196 apprenticeship outcomes. I have also made an impact on the GMCA Manchester contract increasing employer engagement and generating 165 learner starts within 6 months.
• Led a team of Serco Partnership Coordinators to share ideas and good practice which generated opportunities to develop their own regions to increase learner starts. One of my successes was the introduction of virtual Gateway to Skills webinars to reach out to new businesses during the pandemic lockdown which generated 144 new learner starts.
• A recent success was leading a group of ten national manufacturing businesses in Peterborough which meets every three months to discuss recruitment, skills, and business grant opportunities. This stakeholder management resulted in 235 new learner starts which included 44 apprenticeships. I regularly received repeat business.
• Engaged with local FE Colleges to support young people through apprenticeships, and similar initiatives such as Kickstart & T levels where I worked collaboratively to support young people and local businesses. Good knowledge of Degree apprenticeships pathways. ESF contract ended May 2033.

• Actively promoted training opportunities across the Cambridgeshire region which increased the number of businesses who accessed our training courses This resulted in 130 new businesses over a short period that I engaged with. One key success was with Freebridge Housing in Norfolk with 33 apprenticeships being signed up.
• Supported the BBO project aimed at Job seekers with severe barriers to employment & delivered structured face to face training courses that received positive participant feedback & up-skilled them with soft skills training.
• Liaised with our NEETS team who were supporting young people with barriers to employment to engage local employers to offer placements to the group. we secured 11 employers who supported the group.
• I gave presentations to 16 to 19 year olds advising them about careers and apprenticeship pathways & the benefits of education to progress their careers.
• Increased revenue growth for apprenticeships through targeted account management which included supporting existing accounts which required nurturing to maximise numbers.
• One key success was securing a large international business in Cambridge resulting in 36 employees undertaking courses for ILM, Digital Skills employed by Cole-Palmer. Feedback was positive from the employer and learners which resulted in further cohorts being introduced for warehousing courses. I was offered a position with Serco which utilised my skills more.

• Responsible for development of new business to increase apprenticeships across numerous sectors. One success story was with G's Produce with 66 employees being enrolled on to CMI / PMO Apprenticeships.
• Nurturing and developing new and existing accounts to up-sell Babington brand which included ESFA funded courses and commercial training where required. Accountable for meeting set income and learner starts each month.
• Worked with and supported other BDM's within the team to share good practice and support each other when required at events.
• Successfully passed 6 month probation which was due to quick impact made through strong business development skills.
• Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends these included working with internal operations teams.
• Home-based covering East Anglia,Leicester,Nottingham,Derby.

• Managed portfolio of long-term customer relationships, totalling annual revenue of which included three large accounts from healthcare and manufacturing / public sectors.
• Provided IAG to employers and learners to ensure they were offered most suitable courses that would support their career development.
• Managed existing portfolio and potential leads using sales force CRM.I had five large accounts which included Healthcare Homes which resulted in 650 apprenticeship starts over 22 months.
• Cultivated long-term relationships with clients to accurately quote pricing and terms to achieve customer apprenticeship objectives. I took over small number of accounts that needed extra support and nurtured these to turn round new business opportunities.
• Supported employers recruiting apprentices through NAS and vacancy matching services. I used these opportunities to cross sell courses to existing employees.
• Attended careers events for young people interested in apprenticeships offering IAG and awareness of NAS.
• Built strong client relationships and provided high value-adding services, resulting in achieving pre-agreed apprenticeship targets. monthly target was 5 apprenticeship starts each month and 10 short commercial courses each month which I exceeded.
• Contacted customers as soon as issues arose to immediately find resolutions before problems escalated.
• Secured sales by providing recommendations to promote brand effectiveness and product benefits to employer/learner.
• Cross and upselling helped me to meet my monthly sales targets.
• Visited customer locations to determine needs, set up contracts and liased with internal assessor teams for next steps.
• Brought in new accounts through successful networking strategies and promotional approaches. via lead finder company. Designed email campaigns to boost sales and conversion rates.
• Provided monthly sales and starts forecasting reports.

• Lead BDM who supervised sales team of six BDM's to prospect and qualify potential customers within assigned geographic territories.
• Participated and actively engaged in strategy meetings with external stakeholders, & internal academies within the College enhancing potential prospects and College enrolments.
• Led cross-functional teams to create and deliver impactful marketing campaigns working closely with College marketing team.
• Supported internal NEETS team with employer engagement and placements. Guest speakers to help young people secure employment and vacancy matching with employers.
• Pursued referrals from learner find Co with enquiries from employers to increase potential customer base and increase learner enrolments.
• Secured a large HMRC account to support a large cohort 400 staff within the HMRC to up-skill due to redundancies being planned.
• I interviewed potential apprentices to vacancies submitted via the National Apprenticeship Service.
• Networked effectively with local, national, and international associations to optimise industry connections including work experience with young people and local employers.
• Launched new sales training course with sales team to drive increased sales through increased confidence within the team.
• Maintained client records in bespoke CRM systems, ensuring streamlined data was actioned to give a true reflection of activity.