Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Lewis Morrison

Summary

Results-oriented digital marketing specialist with a history of using creative marketing techniques and data-driven campaigns to increase brand awareness and engagement. knowledgeable about audience behaviour and current trends in digital advertising, with expertise in SEO, PPC, content marketing, and social media management.

Overview

3
3
years of professional experience

Work History

Bereavement support officer

HSBC Bank
Sheffield
10.2024 - 02.2025
  • Delivered empathetic and professional support to bereaved customers, ensuring a seamless and compassionate closure process.
  • Managed complex customer interactions while balancing business risk, ensuring full compliance with HSBC’s Treating Customers Fairly (TCF) guidelines."
  • Collaborated closely with colleagues to ensure consistent policy application and maintain high-risk management and control standards
  • Exceeded monthly handling time KPIs by 18%, optimising workflow efficiency while maintaining high customer service standards.
  • Maintained a first-call resolution rate, guaranteeing effective and efficient case handling, and succeeded in improving customer satisfaction (CSAT) by 10%.

Founder & Digital Marketing Lead

Osefro LTD
11.2023 - 02.2025


  • Optimised Google Ads PPC ads using A/B testing and keyword refinement, resulting in a 15% decrease in cost per click (CPC) and a 20% increase in conversion rates in just three months.
  • Executed a data-driven marketing strategy using Facebook Ads, Google Ads, and SEO, driving a 30% increase in sales while improving customer retention.
  • Achieved first-page positions for over ten high-intent keywords and a 22% increase in organic search traffic by implementing an SEO-driven content strategy.
  • Utilised audience segmentation and behavioural insights to personalise marketing messages, boosting email open rates by 25% and conversion rates by 18%.

Digital Marketing & SEO Assistant

Eco-Rider
04.2022 - 06.2023


  • Oversaw email marketing campaigns using Mailchimp, creating tailored newsletters that, in only one quarter, increased sales of electric bikes by 18%.
  • Developed and implemented a multi-channel marketing strategy, using email campaigns, targeted advertisements, and SEO to improve revenue by 20% in six months.
  • Managed lead nurturing and customer engagement with HubSpot CRM, guaranteeing a smooth follow-up procedure and increased conversion rates.
  • Optimized Google Ads, increasing engagement by 30% and reducing ad spending inefficiencies by 15%.
  • Conducted A/B split tests for landing pages and ad creatives, optimising ad budget and achieving a 25% improvement in campaign performance.

Education

Bachelor of Arts - Business & Marketing

Manchester Metropolitan University
09/2020 - 07/2023

Skills

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Timeline

Bereavement support officer

HSBC Bank
10.2024 - 02.2025

Founder & Digital Marketing Lead

Osefro LTD
11.2023 - 02.2025

Digital Marketing & SEO Assistant

Eco-Rider
04.2022 - 06.2023

Bachelor of Arts - Business & Marketing

Manchester Metropolitan University
09/2020 - 07/2023
Lewis Morrison