Lewis Morrison
Summary
Results-oriented digital marketing specialist with a history of using creative marketing techniques and data-driven campaigns to increase brand awareness and engagement. knowledgeable about audience behaviour and current trends in digital advertising, with expertise in SEO, PPC, content marketing, and social media management.
Overview
3
3
years of professional experience
Work History
Bereavement support officer
HSBC Bank
Sheffield
10.2024 - 02.2025
- Delivered empathetic and professional support to bereaved customers, ensuring a seamless and compassionate closure process.
- Managed complex customer interactions while balancing business risk, ensuring full compliance with HSBC’s Treating Customers Fairly (TCF) guidelines."
- Collaborated closely with colleagues to ensure consistent policy application and maintain high-risk management and control standards
- Exceeded monthly handling time KPIs by 18%, optimising workflow efficiency while maintaining high customer service standards.
- Maintained a first-call resolution rate, guaranteeing effective and efficient case handling, and succeeded in improving customer satisfaction (CSAT) by 10%.
Founder & Digital Marketing Lead
Osefro LTD
11.2023 - 02.2025
- Optimised Google Ads PPC ads using A/B testing and keyword refinement, resulting in a 15% decrease in cost per click (CPC) and a 20% increase in conversion rates in just three months.
- Executed a data-driven marketing strategy using Facebook Ads, Google Ads, and SEO, driving a 30% increase in sales while improving customer retention.
- Achieved first-page positions for over ten high-intent keywords and a 22% increase in organic search traffic by implementing an SEO-driven content strategy.
- Utilised audience segmentation and behavioural insights to personalise marketing messages, boosting email open rates by 25% and conversion rates by 18%.
Digital Marketing & SEO Assistant
Eco-Rider
04.2022 - 06.2023
- Oversaw email marketing campaigns using Mailchimp, creating tailored newsletters that, in only one quarter, increased sales of electric bikes by 18%.
- Developed and implemented a multi-channel marketing strategy, using email campaigns, targeted advertisements, and SEO to improve revenue by 20% in six months.
- Managed lead nurturing and customer engagement with HubSpot CRM, guaranteeing a smooth follow-up procedure and increased conversion rates.
- Optimized Google Ads, increasing engagement by 30% and reducing ad spending inefficiencies by 15%.
- Conducted A/B split tests for landing pages and ad creatives, optimising ad budget and achieving a 25% improvement in campaign performance.
Education
Bachelor of Arts - Business & Marketing
Manchester Metropolitan University
09/2020 - 07/2023
Skills
Semrush
Hubspot
Google ads
Mailchimp
Salesforce
Websites
Timeline
Bereavement support officer
HSBC Bank
10.2024 - 02.2025
Founder & Digital Marketing Lead
Osefro LTD
11.2023 - 02.2025
Digital Marketing & SEO Assistant
Eco-Rider
04.2022 - 06.2023
Bachelor of Arts - Business & Marketing
Manchester Metropolitan University
09/2020 - 07/2023