LEWIS MCDONALD
Liverpool
Summary
Commercially driven sales leader with 12+ years of success delivering growth across Professional services, and Tech-led environments. I adopt a consultative, client-first approach, consistently exceeding targets by building strategic relationships and driving solution sales across SME and Enterprise clients. Skilled in value-based selling and building critical relationships; I'm incredibly passionate about scaling revenue operations and fostering long-standing relationships.
Overview
13
13
years of professional experience
12
12
years of post-secondary education
Work history
Sales Account Manager (SaaS)
Guildhawk
London
08.2023 - 04.2025
- Embedded ABS and Solution selling into Enterprise clients with two cutting-edge products [1-AI-Translation SaaS + 2-AI-Digital Avatars]- complex cycles to VP's & Directors.
- Created the SDR playbook in Nov 23.
- £1m Revenue secured in 18 months (no paid marketing for lead generation).
- £1.65m currently in my pipeline for 2025 but my role is being made redundant from 30th April.
- Tools & Tech: Hubspot | MEDDICC + BANT | Pre-empting objection handling | 5 step sales process |
Senior BDM
Staffscanner
Healthcare England
11.2022 - 08.2023
- Full 360 sales cycle from cold outreach to close; I scaled the English client base by 34%, resulting in £220k net new revenue.
- Fostered Director relationships, in SME groups, including Barchester Healthcare.
Sales Manager (SaaS)
Florence Healthcare
London
09.2021 - 10.2022
- Managed the full cycle, 3-6 months, generating £250k ARR.
- Won Florence's first NHS client and first client in NI Market.
- Co-created sales playbooks and training strategy with the CCO and coached two AE's.
- Tools & Tech: Hubspot | MEDDICC + BANT | Pre-empting objection handling | 5 step sales process |
Business Centre Manager
Newcross Healthcare Solutions
Merseyside
09.2020 - 09.2021
- Secured £4.6m AR, exceeding quota at 153%, with £1.6m NNR. Whilst increasing the client base by 61%.
- Developed a team of 3 AE's, embedded new sales processes for 20% increase in close ratio.
- Diversified the GTM into the NHS and supported living.
- Built Director relationships of private healthcare groups.
- Tools & Tech: KPI & Data Analysis | 5 Step sales training | MEDDPICC | Monthly 1:1s & goal setting | Forecasting, recruitment & budget |
National Sales Manager
MMG ltd
Brisbane
06.2018 - 05.2020
- Devised the entire commercial strategy from recruitment, to field sales training, to monthly performance reviews. I also led from the front performing weekly field sales myself.
- Sales Coaching | Objection handling | Gap analysis | Goal setting & analysis | Advertising | 3 stage interview process | Induction training |
- Generated $3.75m in Revenue, selling Alinta Energy and Mater Hospital subscriptions.
- No.1 in team revenue in 2019-2020.
- Tools & Tech: 5 step sales process | KPI & Performance metrics | Sales cycle analysis - MEDDICC | Objection handling
Branch Manager
Enterprise-rent-a-car
Liverpool
06.2012 - 11.2017
- Created and executed on sales strategy whilst developing 7-10 staff and managing 30-50 corporate accounts.
- Enhanced my negotiation skills to lease flexi-rent deals; 3+ year deals @ £150k.
- Inspired a record four under-performing branches to elite club performance (41% avg. growth).
- Market research & growth strategy | Sales Training (5 steps) | B2B + B2C consultative sales | Account Management strategy & execution | Negotiation & objection handling |
- 15 Sales Elite clubs | 4 fleet growth records | 6 consecutive customer service elite clubs.
- Talent strategy Achievements: UK Top 1% performance | 95% employee retention | 50% Elite Club | Conducted sales workshops for under performing staff.
Education
Business Studies (BA Hons) - Business Studies
Sheffield Hallam University
01.2009 - 09.2013
A-levels & GCSE's - Business Studies, English Language, Psychology, Mathematics, English, Sciences
St. Mary's College
09.2002 - 09.2009
Skills
- B2B Sales 360 cycle
- Data-driven decision making
- Revenue Leadership
- People-centric coaching & EQ
- AI & Automation (CRM)
Personal Information
Title: SENIOR SALES LEADER - SaaS
Custom
- Football
- Golf
- Tennis
- Drums
- Yoga
- Hiking (Gold Duke of Edinburgh)
- Level 5 Diploma in Mindfulness (06/01/21)
Timeline
Sales Account Manager (SaaS)
Guildhawk
08.2023 - 04.2025
Senior BDM
Staffscanner
11.2022 - 08.2023
Sales Manager (SaaS)
Florence Healthcare
09.2021 - 10.2022
Business Centre Manager
Newcross Healthcare Solutions
09.2020 - 09.2021
National Sales Manager
MMG ltd
06.2018 - 05.2020
Branch Manager
Enterprise-rent-a-car
06.2012 - 11.2017
Business Studies (BA Hons) - Business Studies
Sheffield Hallam University
01.2009 - 09.2013
A-levels & GCSE's - Business Studies, English Language, Psychology, Mathematics, English, Sciences
St. Mary's College
09.2002 - 09.2009
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