LEWIS MCDONALD
Liverpool
Summary
Commercially driven sales leader with 12+ years of success delivering growth across Professional services, and Tech-led environments. I adopt a consultative, client-first approach, consistently exceeding targets by building strategic relationships and driving solution sales across SME and Enterprise clients. Skilled in value-based selling and building critical relationships; I'm incredibly passionate about scaling revenue operations and fostering long-standing relationships.
Overview
13
13
years of professional experience
12
12
years of post-secondary education
Work history
Sales Account Manager (SaaS)
Guildhawk
London
08.2023 - 04.2025
- Embedded ABS and Solution selling into Enterprise clients with two cutting-edge products [1-AI-Translation SaaS + 2-AI-Digital Avatars]- complex cycles to VP's & Directors.
- Created the SDR playbook in Nov 23.
- £1m Revenue secured in 18 months (no paid marketing for lead generation).
- £1.65m currently in my pipeline for 2025 but my role is being made redundant from 30th April.
- Tools & Tech: Hubspot | MEDDICC + BANT | Pre-empting objection handling | 5 step sales process |
Senior BDM
Staffscanner
Healthcare England
11.2022 - 08.2023
- Full 360 sales cycle from cold outreach to close; I scaled the English client base by 34%, resulting in £220k net new revenue.
- Fostered Director relationships, in SME groups, including Barchester Healthcare.
Sales Manager (SaaS)
Florence Healthcare
London
09.2021 - 10.2022
- Managed the full cycle, 3-6 months, generating £250k ARR.
- Won Florence's first NHS client and first client in NI Market.
- Co-created sales playbooks and training strategy with the CCO and coached two AE's.
- Tools & Tech: Hubspot | MEDDICC + BANT | Pre-empting objection handling | 5 step sales process |
Business Centre Manager
Newcross Healthcare Solutions
Merseyside
09.2020 - 09.2021
- Secured £4.6m AR, exceeding quota at 153%, with £1.6m NNR. Whilst increasing the client base by 61%.
- Developed a team of 3 AE's, embedded new sales processes for 20% increase in close ratio.
- Diversified the GTM into the NHS and supported living.
- Built Director relationships of private healthcare groups.
- Tools & Tech: KPI & Data Analysis | 5 Step sales training | MEDDPICC | Monthly 1:1s & goal setting | Forecasting, recruitment & budget |
National Sales Manager
MMG ltd
Brisbane
06.2018 - 05.2020
- Devised the entire commercial strategy from recruitment, to field sales training, to monthly performance reviews. I also led from the front performing weekly field sales myself.
- Sales Coaching | Objection handling | Gap analysis | Goal setting & analysis | Advertising | 3 stage interview process | Induction training |
- Generated $3.75m in Revenue, selling Alinta Energy and Mater Hospital subscriptions.
- No.1 in team revenue in 2019-2020.
- Tools & Tech: 5 step sales process | KPI & Performance metrics | Sales cycle analysis - MEDDICC | Objection handling
Branch Manager
Enterprise-rent-a-car
Liverpool
06.2012 - 11.2017
- Created and executed on sales strategy whilst developing 7-10 staff and managing 30-50 corporate accounts.
- Enhanced my negotiation skills to lease flexi-rent deals; 3+ year deals @ £150k.
- Inspired a record four under-performing branches to elite club performance (41% avg. growth).
- Market research & growth strategy | Sales Training (5 steps) | B2B + B2C consultative sales | Account Management strategy & execution | Negotiation & objection handling |
- 15 Sales Elite clubs | 4 fleet growth records | 6 consecutive customer service elite clubs.
- Talent strategy Achievements: UK Top 1% performance | 95% employee retention | 50% Elite Club | Conducted sales workshops for under performing staff.
Education
Business Studies (BA Hons) - Business Studies
Sheffield Hallam University
01.2009 - 09.2013
A-levels & GCSE's - Business Studies, English Language, Psychology, Mathematics, English, Sciences
St. Mary's College
09.2002 - 09.2009
Skills
- B2B Sales 360 cycle
- Data-driven decision making
- Revenue Leadership
- People-centric coaching & EQ
- AI & Automation (CRM)
Personal Information
Title: SENIOR SALES LEADER - SaaS
Custom
- Football
- Golf
- Tennis
- Drums
- Yoga
- Hiking (Gold Duke of Edinburgh)
- Level 5 Diploma in Mindfulness (06/01/21)
Timeline
Sales Account Manager (SaaS)
Guildhawk
08.2023 - 04.2025
Senior BDM
Staffscanner
11.2022 - 08.2023
Sales Manager (SaaS)
Florence Healthcare
09.2021 - 10.2022
Business Centre Manager
Newcross Healthcare Solutions
09.2020 - 09.2021
National Sales Manager
MMG ltd
06.2018 - 05.2020
Branch Manager
Enterprise-rent-a-car
06.2012 - 11.2017
Business Studies (BA Hons) - Business Studies
Sheffield Hallam University
01.2009 - 09.2013
A-levels & GCSE's - Business Studies, English Language, Psychology, Mathematics, English, Sciences
St. Mary's College
09.2002 - 09.2009
Similar Profiles
Tony NevilleTony Neville
Regional Manager at ASSA Abloy UKRegional Manager at ASSA Abloy UK
Dylan AndersonDylan Anderson
Professional Gaming Coach at self employedProfessional Gaming Coach at self employed
Jack EvansJack Evans
Crew trainer at McDonald'sCrew trainer at McDonald's
Hikaru UenoHikaru Ueno
Occupational Therapist at Younified CareOccupational Therapist at Younified Care
Divik RanparaDivik Ranpara
Account Executive – SaaS Sales at ITILITEAccount Executive – SaaS Sales at ITILITE