Lewis Chu
Staines,United Kingdom
Summary
Results-driven professional with expertise in supply chain management, strategic sourcing, vendor management and negotiation. Demonstrates strong leadership capabilities to optimize procurement processes and foster collaborative supplier relationships. Committed to driving operational efficiency and achieving cost-saving objectives while aligning strategies with organisational goals.
Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.
Overview
38
38
years of professional experience
1
1
Certification
Work history
Divisional Merchandising Manager
Homesense Industrial Limited – Trading Company
, Hong Kong
12.2006 - 03.2025
- Promoted to Divisional Merchandising Manager in 2011 from Merchandising Manager role.
- Oversaw sourcing and merchandising of artificial flowers, home and seasonal decoration products for major global retailers..
- Ensured department achieved annual target while adhering to budget constraints.
- Increased sales by US$1.5 million in 2021 and US$2 million in 2022 through development of "Today Special Value" promotional items for a new client QVC US.
- Led commercial and procurement activities, increasing business volume by 20% and reducing costs by 10% in 2022.
- Collaborated with cross-functional teams to select suppliers, enhancing product quality and reducing lead times.
- Audited supplier facilities for design, engineering, production, and quality control systems. Evaluate vendor’s OEM and ODM capabilities.
Assistant Merchandising Manager
Contempo Limited – Sourcing Agent
, Hong Kong
04.2005 - 11.2006
- Managed general merchandise operations, excluding apparel.
- Increased sales by US$1.5 million through development of a promotional item for QVC US.
- Created three jewellery armoire items with anti-tarnishing feature, achieving turnover of US$1.5 million.
- Developed a new Art and Craft DIY line for client Brylene, resulting in sales increase of US$0.8 million.
- Executed business development initiatives with assigned clients to achieve company budget targets.
- Oversaw operations of HK and global offshore sourcing offices.
- Executed processing of client orders with precision and efficiency, guaranteeing elevated levels of client satisfaction regarding pricing, quality and delivery timely.
- Reviewed supplier performance and adjusted sourcing strategies accordingly.
Merchandiser
Tesco Stores H.K Ltd–Buying office of Tesco PLC
, Hong Kong
07.2004 - 04.2005
- Managed toy product lines and supervised a team of three assistants.
- Successfully developed and shipped an on-pack promotion with Snapple, generating US$2.5 million in additional revenue.
- Proposed and led a process improvement project to streamline packaging and instruction menu translations across four Central European countries, increasing efficiency by 50%.
- Elevated shipment on-time rate by 10% through improved project management practices.
- Developed “Fabric Flower” promo item, boosting Korean market budget by US$1M.
- Collaborated with UK and International Commercial Teams to align sourcing plans effectively.
- Coordinated UK merchandising meetings to present product ranges to international buyers, strengthening buying leverage and negotiation power with suppliers.
- Conducted competitor store visits in the UK to identify new category opportunities.
Merchandiser
Janco Overseas Ltd (Li & Fung Trading Group)
, Hong Kong
09.2001 - 07.2004
- Managed General Merchandise operations for global retailers, excluding apparel.
- Developed new Toy & Clock businesses with Canadian retailer Loblaws, earning US$2 million in sales.
- Expanded business with PriceSmart Inc., increasing revenue from zero to US$6 million between 2022 and 2024.
- Led a merchandising team in sourcing, product development, and order fulfilment.
- Coordinated showroom visits and sourcing trips for client buying teams.
- Performed store visits and provided market intelligence insights to buyers and management.
Senior Merchandiser
Plicosa International HK Limited – Trading Company
, Hong Kong
08.2000 - 07.2001
- Sourced and procured toys and seasonal products from China and Asia.
- Launched family packaging concept, improving brand identity and boosting toy sales by 10%.
- Managed pricing negotiations and ensured on-time order fulfillment.
- Maintained communication with the French head office on product and shipment updates.
Senior Merchandiser
Linmark International H.K. Limited–Sourcing Agent
, Hong Kong
12.1998 - 04.2000
- Oversaw home, toy, and seasonal merchandise for global retailers.
- Developed new Halloween line, driving business growth from US$4 million to US$7.5 million in 1999.
- Assisted buyers and merchandisers during buying process with insights and expertise.
- Worked closely with QA and logistics teams to improve sourcing strategies.
- Organized buying trips for buyers to China and Asian countries.
Senior Merchandiser
Karon Products Limited–Trading Company
, Hong Kong
01.1992 - 11.1998
- Promoted to Senior Merchandiser in 1995 from Merchandiser role.
- Managed two Merchandisers, developing two OEM redemption items for British American Tobacco Company, contributed US$4.5 million growth in 1997.
- Handled Home, Gift and Premium product lines for global brands and retailers.
- Conducted comprehensive supplier evaluations, assessing quality standards and production capabilities across China and Asia.
Production Engineering Technician
Electronics Sales Ltd–Electrical Appliance Factory
, Hong Kong
11.1990 - 01.1992
- Enhanced output by optimizing production facilities and workflows.
- Assessed viability and performance through piloting new product runs.
- Ensured compliance with regulations by conducting thorough quality control inspections.
Production & Industrial Engineering
Pro-Power Manufacturing Co. Ltd
, Hong Kong
07.1987 - 08.1990
- Balanced production facilities to ensure seamless operations.
- Developed jigs and fixtures to enhance manufacturing processes.
- Designed plant layouts to maximize workflow efficiency.
- Conducted work and time studies to improve productivity metrics.
Education
Higher Certificate - Sales and Marketing
Institute of Vocational Education
Hong Kong 2002 - 2004
Higher Certificate - Manufacturing Engineering (Computer Aided Engineering)
Technical College
Hong Kong 1993 - 1996
Skills
- Supply chain management
- Strategic sourcing
- Global procurement and sourcing
- Vendor management
- Product development
- Manufacturing Knowledge (Metal, Plastics, Print)
- Cross-Functional Collaboration
- Analytical skills
- Price Negotiation skills
- Reporting & Documentation Accuracy
- Leadership capabilities
- Cost reduction
- Project management
Languages
English
Fluent
Chinese (Cantonese)
Native
Chinese (Mandarin)
Fluent
COMPUTER AND SOFTWARE
MS Excel
MS Word
MS Power Point
ERP
MRP II
Affiliations
Jazz Music, Travel, Badminton
Certification
Professional Certificate in Marketing from Chartered Institute of Marketing (UK)
Timeline
Divisional Merchandising Manager
Homesense Industrial Limited – Trading Company
12.2006 - 03.2025
Assistant Merchandising Manager
Contempo Limited – Sourcing Agent
04.2005 - 11.2006
Merchandiser
Tesco Stores H.K Ltd–Buying office of Tesco PLC
07.2004 - 04.2005
Merchandiser
Janco Overseas Ltd (Li & Fung Trading Group)
09.2001 - 07.2004
Senior Merchandiser
Plicosa International HK Limited – Trading Company
08.2000 - 07.2001
Senior Merchandiser
Linmark International H.K. Limited–Sourcing Agent
12.1998 - 04.2000
Senior Merchandiser
Karon Products Limited–Trading Company
01.1992 - 11.1998
Production Engineering Technician
Electronics Sales Ltd–Electrical Appliance Factory
11.1990 - 01.1992
Production & Industrial Engineering
Pro-Power Manufacturing Co. Ltd
07.1987 - 08.1990
Higher Certificate - Sales and Marketing
Institute of Vocational Education
2002 - 2004
Higher Certificate - Manufacturing Engineering (Computer Aided Engineering)
Technical College
1993 - 1996
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