Lewin Mapira
Armadale
Summary
Creative strategist and content producer specializing in social media management and digital campaigns. Expertise in video production and AI-generated content, with a track record of increasing audience engagement and executing successful ad campaigns. Proficient in managing content across platforms such as YouTube, Instagram, and TikTok. Committed to leveraging storytelling and technology to foster community growth through impactful content.
Overview
10
10
years of professional experience
Work History
Brand Storyteller & Consultant
Volunteer / Freelance
Edinburgh
08.2022 - Current
- Facilitated launches of brands and nonprofits on social platforms.
- Advised on visual identity, tone, and content strategy development.
- Created Meta pages, bios, and introductory content packs for churches and startups.
- Trained small teams in using CapCut, Canva, and YouTube tools effectively.
Social Media Manager
Freelance
Edinburgh
02.2022 - Current
- Developed engaging content for social media platforms, including Twitter, Instagram, Facebook, and LinkedIn.
- Analyzed metrics to refine content strategy and enhance audience engagement.
- Managed content calendars to ensure consistent publishing and timely updates.
- Collaborated with marketing teams to align messaging with brand voice.
- Monitored industry trends to guide content creation and improve audience targeting.
- Created and scheduled posts utilizing various social media management tools.
- Curated relevant content for distribution across multiple social media channels.
Marketing & Tech manager
Neo Productions
01.2020 - 04.2025
- Directed all online marketing efforts for "Shona The Musical" national tour.
- Launched Facebook and Google ad campaigns, resulting in thousands of tickets sold.
- Collaborated with developers, designers, and performers to create engaging tour content.
- Coordinated comprehensive social media campaigns surrounding each performance.
- Oversaw a small marketing team while training volunteers on promotion tactics.
Social Media Assistant
Shona The Musical
Edinburgh
06.2022 - 10.2024
- Produced behind-the-scenes content for IG Reels and TikTok to enhance engagement.
- Captured live show moments for repurposing across social platforms.
- Scheduled content via Facebook Business Suite while monitoring performance metrics.
- Facilitated fan interactions through comments, DMs, and polls to stimulate conversation.
Videographer and Animator
Lewin Leon Visuals
01.2016 - 08.2023
- Captured 360-degree photos for Google Maps, improving street view accessibility.
- Produced and edited motion pictures, creating 3D animations for diverse clients.
- Filmed high-quality videos in various contexts, including nature and sports.
- Demonstrated proficiency in Adobe Premiere Pro and other video editing software.
- Collaborated with local businesses to market products effectively.
- Developed virtual production videos using Blender and Unreal Engine for storytelling.
Education
Bachelor of Arts - Music Technologies
Kingston University
London01.2019
HND - Sound Production
Edinburgh College (Milton Road Campus)
Edinburgh01.2018
Skills
- Fast-paced adaptability
- Budgeting and finance
- Time management
- Social media marketing
- Google Ads expertise
- Team leadership
- Project management
- Digital marketing strategy
- Content development
- Visual storytelling skills
- Social media management
Hobbies and Interests
- Composing music and audio storytelling
- AI-assisted creative tools (voice, image, video)
- Football (Federick Douglas FC – local club involved in volunteer work)
- Supporting youth and faith-based creative projects
Timeline
Brand Storyteller & Consultant
Volunteer / Freelance
08.2022 - Current
Social Media Assistant
Shona The Musical
06.2022 - 10.2024
Social Media Manager
Freelance
02.2022 - Current
Marketing & Tech manager
Neo Productions
01.2020 - 04.2025
Videographer and Animator
Lewin Leon Visuals
01.2016 - 08.2023
Bachelor of Arts - Music Technologies
Kingston University
HND - Sound Production
Edinburgh College (Milton Road Campus)
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