Leslie Baumann

In my current role at CloserStill Media, I work closely with the marketing team to develop and implement marketing strategies, execute campaigns, and drive the creative design process. I review marketing performance across websites and social media, collaborate with partners and the wider team, and oversee the implementation of effective social media strategies.

• Work with the marketing manager and event director plus the wider team to develop and implement marketing strategy, positioning and key messages and products strategy
• Execute the marketing campaigns and report on effectiveness and results, ensuring all elements achieve the required performance criteria
• Driving of the creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy
• Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities
• Collaborate with the content team to integrate the conference programme into marketing plans to maximise visitor acquisition
• Be the lead in messaging and writing regarding the outbound reach and develop strategic audience development plans to ensure marketing communications accurately reflect event, positioning and key messaging
• Regularly review marketing plan, response rates/KPIs, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as needed
• Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity, and could improve the audience experience

In my role at Trinny London, I was the voice of the brand, communicating across multiple channels to facilitate an engaging and supportive community. I worked directly in cooperation with several different departments of the business to create fun and engaging content. Furthermore, I liaised with key stakeholders to ensure that the German market was represented across all levels of marketing.

• Managed regional Facebook 'Trinny Tribe' groups, including the German/Austrian/Swiss, Spanish, and Scandinavian communities, resulting in the organic acquisition of 500+ new 'Trinny Tribe' members within 9 months.
• Presented comprehensive Facebook Group insight reports and proposed actionable improvements for community growth.
• Initiated and led brainstorming sessions with the team to increase brand awareness and enhance engagement rates. Oversaw the implementation of new community-growth strategies across all social channels.
• Actively engaged with user-generated content (UGC) on Instagram, Twitter, and Facebook, responding to 200+ comments daily using the social media management platform, Sprinklr.
• Provided valuable feedback and improvement strategies on content performance across all social channels.
• Collaborated closely with the copy team for seamless German translations, ensuring a cohesive brand experience.
• Played a pivotal role in the successful execution of the company's first ever immersive experience event, Trinny London Land, supporting with masterclasses and contributed to a successful 'Trinny Tribe' and PR event with over 8,000 attendees across three days.

I generated revenue by delivering exceptional customer service and maintaining a pristine display of the shop floor and products.

• Leveraging my bilingual language skills to offer enhanced customer support and assist with inquiries.
• Proficiently handling transactions through the Point-of-Sale system, ensuring accurate and efficient service.
• Diligently evaluating product quality to guarantee customer satisfaction and uphold high standards.