LESLIE KIMONA
Summary
Marketing professional with a strong focus on analytics and campaign management. Demonstrated success in assessing social media, web, and email performance metrics to guide strategic initiatives. Proficient in account management and CRM database management, utilising data insights to craft impactful marketing strategies and coordinate successful events.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
Work history
Marketing Lead
Plumm
London
2025.01 - 2025.06
- Executed marketing strategies and campaigns to meet business objectives.
- Managed online and in-person events from initial concept through to execution.
- Produced video content, including filming and distributing podcasts.
- Conducted influencer marketing campaigns to increase brand visibility.
- Collaborated with social media team to ensure consistent branding across platforms.
- Coordinated marketing materials with internal teams and external vendors.
- Oversaw email marketing and website updates to boost engagement.
- Tracked marketing performance, delivering detailed reports to management.
Digital Event Executive
William Reed (Acquired Retail Week)
, London
2023.09 - 2024.03
- Coordinated digital summits and awards for EMEA Global brands, managing relationships with sponsors and speakers.
- Oversaw award events, directing entries and liaising with judges, sponsors, finalists, and winners.
- Organised speaker recordings to ensure timely delivery of essential information.
- Enhanced attendee engagement through collaborative marketing initiatives that increased sign-ups.
- Produced post-event reports by aggregating data from relevant departments for thorough analysis.
- Assisted regional events in collaboration with events and marketing teams within Global Brands.
- Partnered with event and marketing teams to achieve established targets and objectives.
- Managed various ad hoc responsibilities related to events as required.
Digital Marketing Operation Executive & Social Media Lead
Retail Week
London
2021.01 - 2023.08
- Led social media strategy for events, including Retail Week Live with 801 attendees and Retail Week Awards with 720 attendees.
- Created email campaigns and newsletters for various marketing initiatives.
- Analysed regional and international traffic performance to optimise marketing channels.
- Developed traffic segmentation for diverse campaigns and sales team leads.
- Assisted in executing flagship and smaller-scale events to enhance onsite and offline marketing effectiveness.
- Oversaw yearly event calendar and coordinated with campaign managers for seamless execution.
- Produced end-of-campaign reports for stakeholder review and strategic insights.
- Collaborated with project managers to formulate reports and social strategies for campaigns.
Marketing Coordinator and Digital Executive
Signet Jewellers: H.Samuel and Ernest Jones
London
2019.02 - 2020.11
- Requested and interpreted analytical campaign results to inform strategic decisions.
- Generated comprehensive reports highlighting key performance indicators.
- Reviewed content effectiveness to ensure critical path milestones were achieved.
- Facilitated project briefs across photography, design, print, digital, trade marketing, and distribution.
- Raised and approved purchase orders and invoices, ensuring budget compliance.
- Liaised with buyers, merchandisers, brands, agencies, and legal departments on diverse projects.
- Managed and executed online blog initiatives and digital projects for both brands.
Mercedes Retail Group, Receptionist -Temp contract
Burton, Bolton & Rose agency
, London
2018.11 - 2019.01
- Optimised administrative task management, ensuring smooth operations during high-pressure situations.
- Maintained a professional appearance by organising meeting rooms meticulously.
- Ensured accuracy in promotional materials for prospective clients by updating them regularly.
- Provided valuable support to facilitate efficient workplace functioning.
Account & Event Sales Executive
Situation Publishing
London
2017.06 - 2018.07
- Collaborated with clients to develop campaigns aligned with briefs and budgets.
- Strategised campaign concepts and monitored progress for timely execution.
- Secured sponsorship opportunities for events across APAC and EMEA.
- Managed client accounts to ensure effective campaign delivery and fostered stakeholder relationships for resource acquisition.
- Conducted campaign analysis and presented findings to clients.
Event Assistant and Marketing Assistant FTC
KISS FM
London
2013.08 - 2016.03
- Co-ordinated logistics for events, including sound checks and health and safety equipment.
- Provided leadership and motivation to the team, ensuring effective direction and support.
- Communicated project timelines and priorities, analysing previous campaign results for insights.
- Assisted with document preparation and submission for memberships, managing public CRM data.
Marketing Project Assistant - Freelance
Unilever
, London
2014.09 - 2014.10
- Supported events by coordinating logistics and preparing proposals for various stakeholders.
- Sourced information to facilitate research and enhance business revenue generation.
- Executed additional administrative duties efficiently while supplying necessary project materials.
Education
MSc - Data Analytics and Marketing
University of Arden Distant learning
London 2019.01 - 2023.01
BA Honours - Arts Management
London Southbank University
London 2011.09 - 2014.10
Skills
- Marketing analytics and data insights
- IT skills: Microsoft Office Suite
- Social media and web analytics
- Strategic marketing and promotion
- Video production
- Stakeholder engagement
- AI: Chat GPT & Perplexity
- Account management
- Database management: Salesforce, Trello, Workday, Marketo, Google Analytics (GA4), Looker, Asana, ClickUp
- Social media management: Hootsuite, Later social, Link In Bio
- Campaign management: HubSpot, GoToWebinar, Premiere Pro
- Event planning and execution
References
References Available on Request.
Personal Information
Languages
English
Native
Timeline
Marketing Lead
Plumm
2025.01 - 2025.06
Digital Event Executive
William Reed (Acquired Retail Week)
2023.09 - 2024.03
Digital Marketing Operation Executive & Social Media Lead
Retail Week
2021.01 - 2023.08
Marketing Coordinator and Digital Executive
Signet Jewellers: H.Samuel and Ernest Jones
2019.02 - 2020.11
MSc - Data Analytics and Marketing
University of Arden Distant learning
2019.01 - 2023.01
Mercedes Retail Group, Receptionist -Temp contract
Burton, Bolton & Rose agency
2018.11 - 2019.01
Account & Event Sales Executive
Situation Publishing
2017.06 - 2018.07
Marketing Project Assistant - Freelance
Unilever
2014.09 - 2014.10
Event Assistant and Marketing Assistant FTC
KISS FM
2013.08 - 2016.03
BA Honours - Arts Management
London Southbank University
2011.09 - 2014.10