Lesley Bain
Failsworth,Manchester
Summary
Dynamic marketing professional with a robust skill set in leadership and mentoring, brand awareness enhancement, and consumer behaviour understanding. Demonstrates expertise in content management systems, budget management, and promotional material design. Proficient in social media platforms, integrated marketing communications, and market research analysis. Skilled in PR strategy creation, email marketing, public relations tactics, and promotional campaigns planning. Adept at CRM management and software proficiency with a focus on brand development and digital marketing strategies. Career goals include leveraging these skills to drive innovative marketing solutions and enhance brand presence in competitive markets.
Overview
31
31
years of professional experience
Work history
Marketing Manager
Thomas Hardie Commercials Ltd
2005.02 - 2026.07
- Developing marketing strategies for the company in line with our company objectives
- Developed and coordinated marketing strategies and campaigns to align with company objectives.
- I handle the marketing requirements and am responsible for all of our marketing activity across the group, consisting of 6 depots, this includes an accident repair facility.
- Coordinated marketing campaigns in collaboration with Sales Department to enhance outreach and engagement.
- Overseeing the marketing budget
- Managed brand identity and corporate identity across all marketing channels.
- Manage and improve lead generation, measuring results utilising our CRM database reporting functionality
- The planning and implementation of promotional campaigns
- Creation of all marketing material, in line with marketing plans, including an internal Company news letter.
- Preparing (using In Design) marketing campaigns for our various departments
- Evaluated effectiveness of marketing campaigns, utilising special offers and QR codes to gauge customer response.
- Manage customer and internal events
- Manage social media activity on Facebook, Twitter and LinkedIn
- Working closely with design agencies and assist with new product launches
- Maintain effective, internal communications to ensure all relevant company functions are kept informed of marketing objectives, staff and company successes (this is done in the main using staff notice boards, quarterly newsletter and via our Internal Intranet site using Word press
- Use Dot Mailer to prepare external special aftermarket offerings, then evaluating campaign success rate by reviewing delivered, opens and unique open rates.
- Assist with any PR requests
- I am presently completing my Professional Certificate in Marketing, which I hope to complete by the end of the year, following completion of this I hope to commence and obtain my Diploma in Marketing.
- Developed marketing strategies for effective brand positioning.
- Established partnerships, fostering company reputation and outreach.
Sales Administrator
Mercedes Benz
1999.08 - 2005.01
- Collaborated with large sales team and worked closely with Sales Manager and Dealer Principal. Prepared and typed sales staff quotations using Microsoft Office, MBDS, and Pinewood systems; managed vehicle taxation on AFRL system; checked and updated vehicle specifications; invoiced vehicles post-deal finalisation; progressed vehicles through marketing; handled filing, faxing, and weekly stock list preparation for sales team; addressed general customer enquiries; drafted memos for Dealer Principal; transferred vehicles and data to other dealers via email and valeters.
- Maintained effective communication between sales and other departments.
- Coordinated with the sales team, enhancing overall productivity.
- Managed client database to ensure accurate record-keeping.
- Delivered outstanding administrative support for smooth sales operations.
- Handled direct mail campaigns successfully reaching targeted audience.
- Generated regular reports for insightful business decisions.
Telesales Executive
Profal Limited
1996.07 - 1999.08
- Resolved customer queries and ensured adherence to Customer Care Policy, enhancing customer satisfaction.
- Built rapport with customers for effective telesales promotion.
- Resolved complaints swiftly with professionalism and empathy, improving brand reputation.
- Managed high call volumes, ensuring excellent customer service standards were maintained.
Office Junior
Downtex Bedding Limited
1995.07 - 1996.07
- Provided comprehensive support for diverse companies by managing daily order receipt via EDI, processing orders, invoicing, operating a busy switchboard, filing, faxing, addressing customer complaints, and performing general office duties.
- Conducted research for various projects using internet and other resources.
- Handled basic bookkeeping tasks, ensuring accurate record keeping.
- Facilitated good working atmosphere with polite communication between staff members.
Education
G.C.S.E - English Language
Failsworth High School
Manchester09.1995
G.C.S.E - English Literature
Manchester09.1995
G.C.S.E - Science
Manchester09.1995
G.C.S.E - Mathematics
Manchester09.1995
G.C.S.E - Geography
Manchester09.1995
G.C.S.E - Art & Design
Manchester09.1995
G.C.S.E - French
Manchester09.1995
Skills
- Leadership and mentoring
- Brand awareness enhancement
- Consumer behaviour understanding
- Content management systems usage
- Budget management proficiency
- Promotional material design
- Social media platforms expertise
- Integrated marketing communications
- Market research analysing
- PR strategy creation
- Email marketing expertise
- Public relations tactics
- Promotional campaigns planning
- Proficient in Excel
- CRM management
- Brand development
- CRM Software proficiency
- Social media marketing
- Digital marketing
- Promotions
- Email Marketing
HOBBIES
I enjoy socialising, singing and keeping fit.
ADDITIONAL INFORMATION
- "Business Administration Level 1 & 2" - Taken while working at Downtex Bedding Limited which I attended at Manchester Chamber of Commerce
- Professional Certificate In Marketing – Currently completing.
- CS5 – In Design Course (Level 1) – Completed.
- Graphic Design Course (Covering Photoshop / Illustrator and InDesign) - Completed July 2021
- Social Media Masterclass - undertaken in May 2019
Timeline
Marketing Manager
Thomas Hardie Commercials Ltd
2005.02 - 2026.07
Sales Administrator
Mercedes Benz
1999.08 - 2005.01
Telesales Executive
Profal Limited
1996.07 - 1999.08
Office Junior
Downtex Bedding Limited
1995.07 - 1996.07
G.C.S.E - English Language
Failsworth High School