Leoni Wilson
Gretton,Northamptonshire
Summary
Highly motivated commercially driven individual with expertise in the angling industry with over 5 years of experience in both the commercial and retail fields.
Focused professional with experience in product planning pricing strategy, forecasting, budgeting and product lifestyle management.
Proven ability to balance customer demand with margin performance in competitive retail environments.
Overview
8
8
years of professional experience
Work history
Product planner and data analysist
Angling Direct
Field based
04.2021 - Current
- Stock flow and inventory management of over 400 SKU's within Angling Directs own brand - plan and manage seasonal and core angling product ranges.
- Forecast demand using historical sales, market trends and customer insight.
- Own brand SKU level including volumes and life cycle management.
- Promotions and planning - To arrange, plan and execute all monthly promotions using MSSI to implement promotions aligned with marketing promotional calendars.
- Support new product launches with accurate forecasts and stock plans.
- Track competitor activity, market trends and angler demand.
- Store range planning - setting and working alongside category buyers and merchandising team to ensure smooth implementation of new products in a timely and effective manner.
- Customer service - manage and monitor warranty claims and feedback with customer services team and wider store teams about any potential issues raised or found. Delivering exceptional services with each case.
- External marketing events and offsite travel - to be involved and assist in these types of events when required such as filming, photography and open days.
Assistant store manager
Angling Direct
Ashford , Kent
04.2020 - 04.2021
- Managed staff rosters alongside store manager to ensuring adequate coverage during peak times.
- Upheld health and safety regulations within the premises to ensure a safe shopping environment.
- Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
Customer services and sales representative
Korda developments
Basildon, Essex
04.2018 - 04.2021
- Managed day to day sales and customer services support for trade customers within the angling industry.
- Acted as first point of contact for retailers handling product enquiries, order queries and aftershaves issues.
- Monitor stock levels and advised customers on alternatives or lead times where required.
- Resolve delivery shortage and returns issues effectively to maintain strong customer relationships.
- Represent brand professionally maintaining high service standards and industry knowledge.
Education
GCSEs -
Beacon Community College
Crowborough06.
Skills
- Market/competitor analysis
- Product planning launch packs
- Power BI/Epicor
- Marketing planning
- Promotional activity and promotional forecasting
- Strong organisational skills
Hobbies
Hiking with my dog
Fishing
Crossfit
Timeline
Product planner and data analysist
Angling Direct
04.2021 - Current
Assistant store manager
Angling Direct
04.2020 - 04.2021
Customer services and sales representative
Korda developments
04.2018 - 04.2021
GCSEs -
Beacon Community College