Leo Brown

Working with a senior couple who asked for help with managing their finances and digital affairs in the wake of retirement and an Alzheimer's diagnosis.

Help navigating online accounts, ensuring essential data is stored securely while being accessible to family members in an emergency.

Taking time to give reassurance with online tasks, and advice for day to day life admin, for example:

How to compare and switch utility providers.

How to set up reminders for important dates eg Car MOT

How to deal with any suspicious emails

A solo mum, managing all aspects of my home, childcare and daily life after a period of illness in 2020/21. This time off has been essential and rewarding, helping me find out where I want to focus my next steps.

A contract role to guide internal teams to realise their goal of adding a new revenue stream by monetising untapped online advertising space safely and efficiently, using programmatic selling.

• Identified potential markets for sales growth.
• Coordinated with sales team to align digital media plans with sales objectives.
• Brokered relationships between traditional sponsorship sales and digital teams to align goals and improve knowledge of risks and benefits.

• Empowering Marketing and Sponsorship teams to leverage data products and tools to boost revenue and strengthen brand affinities.
• Influencing internal stakeholders to amplify the message of data-first planning and increase adoption of recommendations to maximise potential business insights.
• Informed and guided in-house and external dev teams to optimise tagging and data sourcing of all existing and future sites and apps.
• Collaboration with Data Governance to ensure compliance across local market requirements.
• Create and launch a new data product suite across 40+ markets resulting in strengthened relationships with existing clients and an uplift in interest from new brand partnerships.
• Design and distribute customisable dashboards for each market and business unit, reducing reporting time by over 60% and driving autonomy for in-house teams.
• Updated training programs and collateral for client-facing teams to present new data-led solutions.
• Recruitment and mentoring of the new data team, facilitating custom insights and data visualisations for higher-yielding proposals and internal business intelligence.

• Advising in client-facing meetings where additional technical discussion is required and pioneering new bespoke solutions for more ambitious brand partners.
• Workflow and process management between sales and tech teams. Increasing efficiency and streamlined communications resulted in quicker turnaround times and improved morale.
• Guidance for internal stakeholders to ensure clean and efficient data capture and centralised integration.
• Ownership of platforms and third-party vendors relating to programmatic and audience delivery.
• Upskilled the existing digital sales team for a new data-driven product offering, leading to increased agency engagement and incremental sales.
• Optimisation of inventory management to drive maximum yield across all devices.

• Onboarding new Data Management Platform, training teams on taxonomy creation and segmentation processes.
• Recruitment and fast-track training of new sales and ops teams to support the audience sales proposition.
• Yield analysis, revenue partner management and stack optimisation.
• Participate in industry forums and speaking events.
• Strengthen relationships with trading desks, supporting sales teams in pitches and proposals.
• Increased Programmatic PMP revenue 9x and exceeded sales targets for five consecutive quarters.
• Improved stakeholder engagement through revamped weekly forecasting and revenue reporting newsletter.
• Introduced a new rate card for remnant inventory sales, boosting fulfilment efficiency and prioritising performance.

• Education of sales and senior management on the benefits and opportunities of programmatic selling.
• Review potential new revenue partners and share findings with internal stakeholders.
• Work with the Print insights team to share and enhance business intelligence.
• Increased remnant revenue by +35% in the first quarter after switching to a programmatic setup.

• Client service strategy for international markets, addressing local needs and existing competitor landscape.
• Strong engagement with cross-functional teams to build and roll out new tools and processes.
• Regular reviews with Product and Engineering to review escalations, give feedback and assess the priority of new platform enhancements.
• Ownership of top-tier publisher accounts, building deeper relationships, consulting on strategy, setup and implementation.
• Growth of local account management teams to service growing client base in Europe and the Middle East.
• Generation of market-specific case studies and PR material to boost international team sales.