Lenward Martin
Coventry,uk
Summary
Results-oriented category manager with expertise in inventory control, sales data analysis and demand forecasting. Proven ability to enhance stock accuracy and manage supplier relationships effectively. Skilled in leading teams to exceed performance expectations while optimising processes for improved efficiency.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Category manager
Fyffes
Coventry, West Midlands
09.2023 - Current
- Manage melons and pineapples category, supplying major UK retailers including Aldi, Sainsbury's, and Marks & Spencer.
- Improved stock accuracy and inventory planning, ensuring consistent product availability for key retail clients.
- Analysed sales performance, seasonal demand trends, and stock projections using Excel forecasting and SAP systems.
- Manage supplier meetings and supply chain coordination to ensure product quality and delivery reliability.
- Oversee stock ordering, stock control, and product quality standards across the category.
- Implemented processes to reduce fruit waste through improved stock rotation and demand forecasting.
- Conduct seasonal fruit trend analysis to align supply with changing consumer demand.
- Managed 14 SKUs with a weekly stock volume of 55,000–80,000 across euro and standard pallets.
- Lead and developed a new operational team, improving communication and workflow efficiency.
- Managed a team of 33 staff, driving performance with motivational strategies to exceed sales targets.
Service Assistant
Toolstation
Coventry, West Midlands
08.2021 - 09.2023
- Provided professional service while managing customer data and processing transactions.
- Assisted customers in selecting suitable trade products to meet their needs.
- Cultivated relationships with customers, including plumbers and electricians, to facilitate account registrations and promote trade offers.
- Maintain accurate stock data and delivery records.
Education
Bachelor of Arts - Business and Leadership
Coventry University
Coventry 09.2019 - 07.2023
Skills
- Category Management
- Sales Data Analysis
- Demand Forecasting
SAP Systems - Inventory Control
- Team Leadership
- Data-driven decision-making
- Team Leadership
- Relationship Management
Timeline
Category manager
Fyffes
09.2023 - Current
Service Assistant
Toolstation
08.2021 - 09.2023
Bachelor of Arts - Business and Leadership
Coventry University
09.2019 - 07.2023