LEILA VIOLET BAILEY
London
Summary
I am a seasoned Social Media expert with a proven track record of elevating brand visibility and online presence through innovative and trend-setting content strategies. Leading high-performing teams, I have orchestrated successful social campaigns across diverse platforms and driven organic yet sustainable growth for clients. My extensive experience, coupled with unwavering drive and passion, underscores my suitability for this position.
Overview
9
9
years of professional experience
Work history
Senior Social Executive
ASOS
11.2024 - Current
- Executing a comprehensive social media strategy across Instagram, TikTok and YouTube to drive engagement and growth.
- Partnering with the Social Creative Studio to brief, concept and deliver entertainment-first content that reinforces our fashion authority.
- Collaborating closely with marketing, creative, talent and fashion teams to capture, create and commission social-first content that aligns seamlessly with all business units.
- Working alongside the Editorial team and other stakeholders to self-sub, maintain and uphold the global tone of voice across all content.
- Proactively self-shooting, interviewing, uploading and editing content as needed to ensure smooth operations, particularly during events, Premieres, PR trips, fashion month and on reactive shoots.
- Maintaining a holistic overview of our social media strategy across fashion departments, ensuring alignment with brand objectives, audience engagement and key commercial goals
Social Media Specialist
Threads Styling
London
06.2024 - Current
- Overseeing and leading all creative social first output across: Thread Styling, Threads Gen and Threads Jewels
- Developing bespoke social media franchises, campaigns and strategies to ensure maximum follower growth and sales
- Working closely with key stakeholders to ensure content is aligned to commercial and cultural calendars
- Ownership of organic social KPIs, driving growth, engagement, traffic, and revenue across all channels (Instagram, Threads, TikTok, YouTube, Pinterest)
- Maintaining relationships with influencers, PR agencies, mainstream media and magazines to secure paid partnerships, premiere coverage and fashion week tickets etc.
Social Media Coordinator
Threads Styling
06.2023 - Current
- Conceptualising and executing our social media strategy/ franchises across Instagram, Tik Tok, Snapchat, Pinterest and YouTube generating millions of reach
- Building out our social calendar, planning the feed and supporting the day-to-day running of all our social media platforms
- Creating, presenting and producing content in the form of Photo's, Reels, Tik Tok's, Instagram Lives and Youtube Shorts
- Researching and advising on competitor analysis to to stay up to date with the latest social media trends
- Establishing relationships with influencers and PR agencies
Stylist, Art Director & Content Creator
LVB Styling
06.2017 - 06.2023
- Styling clients, shoots and music videos for Hunger, Net A Porter and Paper Magazine etc
- Coming up with concepts, producing decks, pitching them to brands and executing them to a high level
- Creating and producing content, generating millions of reach across all social platforms in the form of Photo's, Tik Toks, Reels, Instagram Lives and Newsletters etc
- Working with Fashion brands such as: Threads Styling, ASOS, Flannels, Nasty Gal, Na-kd Fashion and Miss Pap etc
- Editing photos and videos of myself using a variety of different applications such as: iMovie, Final Cut Pro and Photoshop etc
Junior Stylist (6 month FTC Extended Contract)
Asos
02.2020 - 02.2021
- Styling product to a high standard across Menswear, Womenswear and Still Life
- Creating and producing social content for our new ‘Stylists At Home' feature eg. Modelling, styling and editing shoots for online purposes
- Maintaining constant awareness of influencers, street-style and trends
- Managing/ leading styling and creative direction in the morning team briefings by highlighting any focuses and key information
- Working with Senior and Lead Stylists to push creative boundaries
Fashion Editor
MTV UK
07.2019 - 01.2020
- Styling presenters and larger projects.
- Working alongside the creative team to come up with concepts and execute fashion content for online (digital + social) and partnerships, while managing budgets for any wider projects.
- Supporting everyone within the wider creative and design team in order to meet deadlines, while demonstrating solid organisational skills.
- Building relationships with PRs, Influencers and Fashion/ Beauty corporations
Assistant Stylist
Net A Porter
01.2018 - 01.2020
- Styling my own looks to be uploaded on site
- Assisting the Stylist, Photographer and Size and Fit specialist on E- comm and Editorial shoots
- Creating content and interviewing Phoebe Lettice, Richard Quinn, Jess Woodley etc for the Newsletter
Freelance PR, Events and Celebrity Manager
CONCORDE MEDIA LIMITED
02.2017 - 03.2018
- Liaising with Celebrity agents and Influencers to make sure they attend events
- Proactively seeking and securing coverage opportunities to help drive business KPI’s
- Hosting and setting up events including the Daddy's Home 2 pre-screening, the Jumanji 2 pre-screening, Paramount's Christmas party etc.
- Managing budgets and expenses for any big premiers
Education
Level 4 - Fashion Retail, Art & Design
The Fashion Retail Academy
London2016
Skills
- Social Media Management
- Styling
- Content Creation
- Interviewing
- Art Direction
- Content Strategy
- Creativity
- Analysis and Reporting
- Organisation
- Proficient in Adobe - Photoshop and Premiere Pro
Timeline
Senior Social Executive
ASOS
11.2024 - Current
Social Media Specialist
Threads Styling
06.2024 - Current
Social Media Coordinator
Threads Styling
06.2023 - Current
Junior Stylist (6 month FTC Extended Contract)
Asos
02.2020 - 02.2021
Fashion Editor
MTV UK
07.2019 - 01.2020
Assistant Stylist
Net A Porter
01.2018 - 01.2020
Stylist, Art Director & Content Creator
LVB Styling
06.2017 - 06.2023
Freelance PR, Events and Celebrity Manager
CONCORDE MEDIA LIMITED
02.2017 - 03.2018
Level 4 - Fashion Retail, Art & Design
The Fashion Retail Academy