Leila Kardam

Versatile creative professional with expertise in creative direction, art direction, and brand identity development. Skilled in web and digital design, copywriting, content creation, and visual storytelling techniques, complemented by fine art proficiency. Adept at managing creative projects from concept ideation to execution while delivering innovative solutions that align with brand messaging. Experienced in video production and editing, public speaking, and fostering impactful narratives across diverse platforms. Dedicated to driving compelling visual communication strategies that elevate brand presence and engagement.

• Xywax.com — Web design, visual storytelling, and portfolio showcase
• Author of three books (varied genres)
• Acrylic portrait artist — private commissions and exhibitions

I believe in the power of creative direction to bridge feeling and form — turning vision into experiences that resonate. My mission is to design, write, and build beauty with purpose.

• Painting
• Writing
• Tennis
• Kickboxing

Blacklist quote

· Syneos CRA Training Programme (Jul’24) – Six-month programme covering: managing stakeholders effectively, compliance with metrics, informed consent process, source data verification / source data review, and action items.

· MSD GCP Business Applied Country Operations Workshop (Feb’24) – Two-day workshop covering, patient protection, anti-fraud, and compliance. Learnt real scenarios which highlighted the ways in which clinical trials can go wrong.

· Viares, Clinical Research Associate Training Course (Dec’22-Jan’23)

· Goldman Sachs course on Fundamentals of Leadership and Sales and Marketing (Oct’21) – Explored digital marketing, market research, brand identity, different types of leadership, and how to measure their effectiveness.