Lee Pugh

• Helping to support and develop food business in Wales through, product development, training staff, developing sales channels across the UK.
• Working with bakery and food businesses in Wales and commercial projects with large companies outside of Wales.
• My work is varied involved with ingredient and equipment companies, students, attending and arranging conferences etc etc.

Operated convenience store and bakery with my wife, managing daily operations and customer service.

Transitioned business ownership to focus on family commitments in South Wales.

• Piloted the launch of new products, contributing to portfolio diversification.
• Fostered an environment of continuous learning amongst the team members.
• Increased product awareness, leading to enhanced consumer interest.
• Developed innovative sales strategies for improved market presence.
• Facilitated team growth and office openings in Chester, driving significant sales increase.

Managed sales development into new Middle East markets .

Supported execution of sales initiatives in the UK, contributing to overall sales growth.

Covering all UK sales with development of the brand of bakery fats through wholesalers and industrial customer contracts.

Responsible for development of sales to new markets of ingredients for egg replacers.

Working on npd, with major companies within the middle East and helping to get established in the USA.

The company was part of Unilever so considerab.e time also spent on development work, at our site in Holand.

Initiated new sales in the UAE, Iran, and Saudi Arabia, developing contacts and facilitating exports to the USA.

Held 3 positions during my time with the company firstly as UK technical sales Manager.

Then as Bakery advisory team manager based in Stockholm,Sweden setting up a technical team to support our ingredient sales to all sales markets with extensive travel to many countries developing a team of 4 advisors.

My last role with the company was covering middle East and Asia where we had considerable sales for our specialist baking ingredients.

Managed product development of cakes for Marks and Spencers at an industrial bakery

Development chef on new cakes and products for supermarkets

Following a very good apprenticeship in Wales, I moved abroad to take up a role in Zurich Switzerland, to advance skills in Swiss bakery and Patisserie.

After my contract there I got a position as patissier at the grand Hotel Stockholm in Sweden.

Having lived abroad for a few years I returned to the UK working at hotels in Scotland, Gatwick and Tunbridge Wells.