Summary
Overview
Work history
Education
Skills
References
Personal Information
Timeline
Generic

Lee Casson

Burnley,Lancashire

Summary

Dynamic and results-driven Manager with extensive multi-site operational expertise, proven in driving sales growth, optimising P&L performance, and leading high-performing teams. Adept at managing complex projects, with a strong focus on efficiency, standards, and deadlines. Skilled in staff development, coaching, and performance management to maximise team potential and customer satisfaction. Experienced in ensuring full compliance with legal, regulatory, and corporate standards, while consistently enhancing the customer experience and store presentation. Known for strategic planning, data-driven decision-making, and fostering a positive, motivated culture that delivers measurable business results.

Overview

20
20
years of professional experience

Work history

Cluster manager

GAME Retail Ltd
North West
08.2014 - 06.2025
  • Oversaw day-to-day operations across multiple locations, aligning store execution with business goals and ensuring consistency in brand, compliance, and commercial performance.
  • Consistently drove sales growth across multiple sites by implementing targeted strategies, leading high-performing teams, and analysing performance data to identify and act on opportunities.
  • Ensured exceptional store standards and full commercial compliance across all locations, conducting regular store visits, coaching store teams, and ensuring operational best practices to safeguard brand reputation and profitability.
  • Elevated customer experience across all sites by setting clear service standards, analysing feedback, and embedding a customer-first culture through frontline coaching and leadership.
  • Motivated, inspired, and led multi-site teams to exceed performance expectations by fostering a positive, high-energy culture focused on accountability, recognition, and continuous improvement.
  • Managed cluster-wide budgets and controlled operational costs through strategic planning and effective resource allocation, delivering strong P&L performance while maintaining service and standards.
  • Maintained full legal compliance across all sites, including Health & Safety, Fire Safety, Data Protection, and GDPR, through audits, staff training, and proactive risk management.
  • Controlled stock and inventory accuracy across sites through process compliance, shrink reduction initiatives, and training on best practices in loss prevention.
  • Championed staff development through structured coaching, performance reviews, and personalised development plans, resulting in improved team engagement, retention, and progression into key leadership roles.
  • Led effective performance management by implementing tailored Personal Improvement Plans (PIPs), addressing underperformance with clear objectives, regular follow-ups, and supportive coaching to drive accountability and improvement.
  • Led end-to-end project management for multiple new store openings, relocations, and closures, ensuring seamless execution, cross-functional coordination, and on-time delivery within budget and brand standards.
  • Led teams through periods of significant change, including restructures and process updates, maintaining engagement, minimising disruption, and securing buy-in through clear communication.
  • Translated company strategy into actionable store-level plans, driving operational execution and aligning teams to deliver against KPIs, growth targets, and long-term objectives.

BRANCH MANAGER

The Cash Store
Blackburn, Lancashire
12.2013 - 08.2014
  • Achieved top store performance by consistently exceeding KPI's across multiple metrics.
  • Reduced loan delinquency to the lowest level in the region through targeted risk management strategies.
  • Directed daily operations and led a high-performing team of associates to deliver excellent results.
  • Ensured full compliance with FCA regulations and internal audit standards, safeguarding operational integrity.
  • Maintained exemplary professionalism and elevated customer service standards to enhance branch reputation.
  • Held full P&L accountability, driving revenue growth through strategic sales initiatives and cost control.
  • Optimised customer appointment scheduling to maximise operational efficiency and service delivery.
  • Negotiated customer resolutions that balanced client satisfaction with company objectives, fostering long-term relationships.

RETAIL STORE MANAGER

Blockbuster Entertainment
Colne, Lancashire
01.2010 - 12.2013
  • Maintained high store presentation standards and optimised retail space for enhanced customer experience.
  • Managed daily staff duties, recruitment, induction, and performance appraisals with clear development plans.
  • Held full P&L responsibility, managing budgets and driving sales growth.
  • Motivated and led teams to improve sales, productivity, and operational efficiency.
  • Analysed sales data to inform strategy and optimise store performance.
  • Controlled shrinkage and stock loss through proactive inventory management.
  • Ensured compliance with all corporate and local regulations, maintaining accurate records.

DEPARTMENT MANAGER

Blockbuster Games
Blackburn, Lancashire
04.2005 - 01.2010
  • Directed operational and commercial store performance, delivering exceptional customer service and engaging shopping experiences.
  • Held full P&L responsibility, driving profitability and financial growth.
  • Conducted regular team briefs to update on promotions and enhance product knowledge.
  • Maintained merchandising standards, with a focus on optimising supplier-funded space.
  • Managed accurate inventory control, including monthly stock takes.
  • Led sales teams to consistently meet and exceed challenging KPI targets through weekly performance reviews.
  • Returned the department to profitability within one year through strategic leadership and team motivation.
  • Influenced sales team culture by emphasising the importance of proactive customer engagement on the shop floor.

Education

GCSE - 8 GCSE's Grade B-C

Rhyddings High School
Accrington
06.2000

Skills

  • Multi-site Operations Management
  • Sales Growth & Revenue Generation
  • P&L Management & Budget Control
  • Staff Recruitment, Training & Development
  • Performance Management & Coaching
  • Project Management: Store Openings, Relocations & Closures
  • Customer Experience Enhancement
  • Compliance: FCA, Health & Safety, GDPR & Audit Standards
  • Visual Merchandising & Store Presentation
  • Inventory Management & Loss Prevention
  • Data Analysis & KPI Monitoring
  • Change Management & Team Engagement
  • Conflict Resolution & Negotiation
  • Strategic Planning & Execution
  • Team Motivation & Leadership
  • Effective Communication & Cross-functional Collaboration

References

Available on request.

Personal Information

  • Date of birth: 09/05/84
  • Nationality: British

Timeline

Cluster manager

GAME Retail Ltd
08.2014 - 06.2025

BRANCH MANAGER

The Cash Store
12.2013 - 08.2014

RETAIL STORE MANAGER

Blockbuster Entertainment
01.2010 - 12.2013

DEPARTMENT MANAGER

Blockbuster Games
04.2005 - 01.2010

GCSE - 8 GCSE's Grade B-C

Rhyddings High School

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Lee Casson