Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

Leah Okumu

Milton Keynes

Summary

Senior Business Development Manager, Strategic Account Management and Growth with over 10 years of experience developing business, project management and marketing strategies for new markets across Sub-Saharan Africa in the Security Printing, Fintech and EMV Manufacturing, Identity, finance, investment, business, and information technology sectors.

-Holds a Master’s degree in Global Business Administration.

-Proficient in developing strategies to streamline and improve business operations, overseeing marketing and promotion for a company’s products and services, and negotiating vendor contracts to identify cost-saving opportunities.

Overview

13
13
years of professional experience

Work History

Business Development Manager/SAM

Masria Cards and Digital Payments
11.2023 - Current
  • Business Strategy Development and Implementation; Customer Retention, Business Expansion and Maintenance; Both in EMV Cards, Processing and Digital Solutions
  • Stakeholder engagement, EXco management Internal and External
  • Market Development I.e., East, Central and S. Africa
  • Fintech Management and Lead Advisor
  • Market Research; Project Management; Bid/ Proposal Processing and Management; Proposal Writing
  • Customer Relationship Management; Product Information Preparation and Presentation
  • EMV Cards/ Bank Cards Advisor and Fulfilment
  • Scheme engagement (I.e., Master Card and Visa) leads fintech projects for East and Central Africa

Business Development Manager/AM

De La Rue Kenya
01.2019 - 01.2023
  • Business Strategy Development and Implementation; Customer Retention, Business Expansion and Maintenance; Both in Bank note, Identity and Authentication product
  • Stakeholder engagement, EXco management including government CS and security arms
  • Market Development I.e., Kenya and West Africa
  • Market Research; Project Management; Direct Marketing; Bid Processing and Management; Proposal Writing
  • Customer Relationship Management; Information Preparation and Presentation and Account Management
  • Cold Calling and cold engagement for Marketing, PR and stakeholder engagement and proof of concept for our solutions
  • Developed and executed marketing strategies and generated over £2.5 million in incremental revenue
  • Identified 3 new markets for the company products resulting in further identification, elections, and examination of the market
  • Planned 4 direct marketing events, attended industry events, and successfully built relationships with clients and investors
  • Conducted market research at various locations and identified gaps in several business opportunities, namely election printing and management opportunities, identity, utility, and software solutions
  • Developed and submitted 10 proposals individually and 16 proposals as part of a group and won more than 100 million euros in project funding for the Kenya Power and Lighting Company and Liberia’s customer service systems
  • Successfully built relationships and onboarded new high budget clients

Business Development Consultant

Indra Limited
03.2014 - 12.2018
  • External and Internal Business Opportunity Research and Reporting; Business Development Optimization and Automation; Digital and Direct Marketing; Market Research; Knowledge Management; Bid Management; Proposal Writing; Customer Relationship Management; Internal and External Communications Management; Client Management; and Project Management
  • Exceeded Sales Qualified leads by over 50% and developed 5 data-driven approaches to tracking, optimizing, and automating business development processes resulting in increased efficiency in the IT’s management of project resources
  • Increased lead generation by 35% by developing and implementing a digital lead campaign
  • Planned and directed 5 marketing events and onboarded 3 clients
  • Conducted market research and identified business opportunities
  • Conceptualized, developed, and implemented projects

Marketing Manager

Doodle Africa
11.2011 - 03.2014
  • Client Relationship Development and Maintenance; Internal and External Communications Management; Proposal Writing; Marketing; Staff Training; Operations Management
  • Developed, managed, and maintained relationships with clients and succeeded in meeting key performance indicators
  • Identified business opportunities and designed and submitted proposals on behalf of clients
  • Met client deliverables resulting in customer satisfaction

Customer Relationship Manager

Taylors Scott International
05.2013 - 12.2013
  • Customer Relationship Management; Telemarketing Recruitment and Training; Investment Advisor; Research and Reporting; Event Organization; Business Analysis; Financial Forecasting; Strategy Development; Customer Relationship Management; Business Development Monitoring and Evaluation
  • Developed and maintained working relationships with all clients and the territory sales in-charge team, cutting delivery time by 72 hours
  • Researched and reported on external opportunities
  • Aided in analyzing 4 customer businesses by conducting 5 financial forecasts and 7 competitive analyses resulting in improved business-related decision-making processes
  • Collaborated with 10 account teams and 15 customers to plan and monitor against the annual business plan, resulting in improved decisions on aspects of the business and marketing roadmap

Education

MBA - Global Business Management

United State International University
Nairobi
11-2023

Bachelor of Arts - Journalism And Mass Communication

Jomo Kenyatta University of Agriculture And Tech
Nairobi
11-2013

Skills

  • Team leadership
  • Business development and planning
  • Customer service
  • Negotiations
  • Decision-making
  • Relationship building and management
  • Client relationship building
  • Team collaboration
  • Account management
  • Operations
  • Relationship development
  • Process improvement
  • Strategic business planning
  • Product demonstrations
  • Business administration
  • Revenue generation
  • Training and development
  • Prospect targeting

Accomplishments

Dela Rue:

-Developed and executed marketing strategies and generated over £2.5 million in incremental revenue.

-Identified 3 new markets for the company products resulting in further identification, elections, and examination of the market.

-Planned 4 direct marketing events, attended industry events, and successfully built relationships with clients and investors.

-Conducted market research at various locations and Ballot paper printing and identity card

Indra

- Management opportunities, identity, utility, and ERP software solutions.

-Developed and submitted 10 proposals individually and 16 proposals as part of a group and won more than 100 million euros in

project funding for the Kenya Power and Lighting Company and Liberia’s customer service systems.

-Successfully built relationships and onboarded new high Budget Customers.

-Exceeded Sales Qualified leads by over 50% and developed 5 data-driven approaches to tracking, optimizing, and automating

business development processes resulting in increased efficiency in the IT’s management of project resources.

-Increased lead generation by 35% by developing and implementing a digital lead campaign.

-Planned and directed 5 marketing events and onboarded 3 clients.

-Conducted market research and identified business opportunities.

-Conceptualized, developed, and implemented projects.8

Doodle Africa.

-Developed, managed, and maintained relationships with clients and succeeded in meeting key performance indicators.

-Identified business opportunities and designed and submitted proposals on behalf of clients.

-Met client deliverables resulting in customer satisfaction.

Taylor Scott International.

-Developed and maintained working relationships with all clients and the territory sales in-charge team, cutting deliverable time by

72 hours.

-Researched and reported on external opportunities.

-Aided in analyzing 4 customer businesses by conducting 5 financial forecastings and 7 competitive analyses resulting in improved

business-related decision-making processes.

-Collaborated with 10 account teams and 15 customers to plan and monitor against the annual business plan, resulting in improved

decisions on aspects of the business and marketing roadmap.

Additional Information



Harley Mutisya | Director oF Procurement| IEBC|
+254 722 758 125| hmutisya@yahoo.com
James Muhati| PS Treasurer| Economic Planning| +254 722 742 543| jmbuyekane@gmail.com
Josephat Nyaigoti| Senior Technical Manager| FSD| +254 722 509 206| josephat.nyaigoti@gmail.com

Timeline

Business Development Manager/SAM

Masria Cards and Digital Payments
11.2023 - Current

Business Development Manager/AM

De La Rue Kenya
01.2019 - 01.2023

Business Development Consultant

Indra Limited
03.2014 - 12.2018

Customer Relationship Manager

Taylors Scott International
05.2013 - 12.2013

Marketing Manager

Doodle Africa
11.2011 - 03.2014

MBA - Global Business Management

United State International University

Bachelor of Arts - Journalism And Mass Communication

Jomo Kenyatta University of Agriculture And Tech
Leah Okumu