Leah McHugh

- Develop and deliver strategic paid media recommendations for Verkeer's diverse client portfolio.
- Lead the team in staying ahead of the curve on all things Paid Media; identifying training needs and sharing cutting-edge insights.
- Demonstrate a deep understanding of paid media principles and best practices across platforms including Instagram, LinkedIn, Facebook, Google Ads, Microsoft Ads, Display, and Programmatic platforms.
- Take full ownership of conveying technical information to clients, ensuring they understand and can implement your recommendations.
- Analyze data to identify trends that improve ad targeting and performance.
- Utilize tools such as Google Analytics, Google Data Studio, and other paid media tools to provide a comprehensive view of a client's digital performance.
- Maintaining expert knowledge of key marketing and ad management platforms, such as Campaign Manager and Meta Business Manager.
- Manage and optimize paid media channels, including but not limited to Google Ads, Instagram, Facebook, and LinkedIn.

• Developing comprehensive media strategies in alignment with the company's marketing objectives.
• Identifying target audiences, advertising channels, and establishing budget allocations.
• Managing campaign budgets and strategically allocating funds across various advertising platforms.
• Implementing measures to optimize spending and ensure campaigns remain within allocated budgets.
• Planning and executing advertising initiatives across multiple platforms, including Google Ads, Meta, Instagram, and LinkedIn.
• Craing compelling ad creatives, setting precise targeting parameters, and scheduling strategic ad placements.
• Continuously refining ad creatives through A/B testing to enhance clickthrough rates (CTR) and conversion rates.
• Utilising data-driven insights to optimize keywords, ad copy, and bidding strategies for cost-eective advertising and optimal ad placement.
• Leveraging tools such as Google Analytics to analyze campaign performance data and derive actionable insights.
• Delivering regular reports on key performance indicators (KPIs), including CTR, conversion rates, and return on ad spend (ROAS).
• Implementing ongoing testing and optimization strategies across various campaign elements, including ad copy, landing pages, and targeting criteria, to drive continuous improvement in results.

• Managing budget allocation across multiple clients and monitoring daily account spend for each client individually.
• Tracking conversions, revenue, and client targets, and proficiently addressing performance issues within accounts.
• Supervising social media account management across diverse platforms, including Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok.
• Generating captivating and innovative content for scheduled posts that resonate with audiences and reinforce brand messages.
• Conducting comprehensive social media audits and analyzing digital advertising expenses and returns.
• Monitoring competitor activity in social media landscapes and producing insightful reports.
• Engaging clients in monthly calls to review ad account performance and present growth strategies and digital initiatives.
• Actively collaborating with team members and fostering a positive work environment through support and contribution.

• Company Overview: Dublin, Ireland
• Ensuring comprehensive promotion of the client's brand across primary distribution channels, including social media, websites, and Google Ads.
• Proactively coordinating advertising eorts across all digital media channels and platforms for optimal client exposure.
• Creating, developing, and managing all content on client websites and blogs to maintain relevance and engagement.
• Managing clients' marketing and advertisement budgets, including meticulous control over Pay Per Click (PPC) expenditures.
• Developing online initiatives to enhance clicks, impressions, submissions, and overall user interaction.
• Regularly reviewing Google Analytics data to assess interaction levels and traic patterns.
• Designing tailored social media and traic campaigns based on client requirements and budget parameters.
• Consistently producing social media ads, organic posts, and PR articles for local publications to maximize brand visibility.
• Collaborating with clients to devise eective promotional campaigns, leveraging competitive advantages and highlighting key oerings.
• Analyzing the success of each client's online initiatives and campaigns, and presenting actionable insights.
• Delivering detailed website metrics, including impressions, demographics, and revenue generated, to clients and management.
• Providing coaching and training to new colleagues in social media management, marketing strategies, and client relationship management.
• Promptly responding to and addressing all communication and requests from hotel partners and suppliers in a professional manner.
• Partnering with clients to develop annual promotional calendars, including special events and oers, for publication on property websites.
• Dublin, Ireland

• Company Overview: Dublin, Ireland
• Manage the day to day operations of our guest loyalty programme including member queries, hotel help desk and reporting.
• Support the digital marketing team with administrative tasks such as daily reports and monthly billing cycles.
• Assist the team with digital marketing activities such as blogging, search engine optimization, social media campaigns, paid search, and email marketing.
• Facilitated and presented the monthly key performance indicating metrics for the team.
• Worked cross functionally with the finance team to distribute and review the teamʼs PR and marketing purchasing orders/invoices monthly.
• Dublin, Ireland