Lawrie Harris
Sales Director
Herne Bay,Kent
Summary
Professional Sales Executive with 25 years of experience attending to needs of customers and converting prospects to increase sales. Accomplished in emphasising service features and benefits, quoting prices, discussing credit terms, preparing sales order forms and developing reports. Expert in overcoming objections from prospective customers to maximise sales opportunities. Organised and dependable, Successful at managing multiple priorities with positive attitude. Willing to take on greater responsibilities to meet team goals.
Overview
39
39
years of professional experience
Work history
International Sales Director
Wolveshill Consultancy / Gosuncn Chinese Manufacturing
UK & IRELAND and Europe
09.2023 - Current
- Expanding the business revenue by over 10% per month
- Boosted brand visibility by representing company at international trade shows and events.
- Developed new markets for product penetration in Asia, Africa.
- Fostered client relationships by maintaining regular contact and building trust.
- Identified opportunities for growth with comprehensive market research.
- Managed cross-cultural negotiations to secure lucrative contracts.
- Nurtured partnerships with distributors, ensuring consistency of product representation globally.
- Oversaw implementation of sales strategies, resulting in a stronger global presence.
- Provided leadership to the international sales team, promoting collaboration and efficiency.
- Trained new team members on company products and sales techniques to enhance performance.
- Implemented negotiation tactics that led to favourable contract terms with key clients.
- Presented product portfolio to potential customers at international meetings and conferences, generating interest.
- Cutting overheads and making the company profitable by over 30%
- Enhanced sales performance, actively monitoring all leads and conversions.
Partner Acquisitions Manager
Radius Group
03.2023 - 09.2023
- Moved over in the group as Partner Acquisitions Manager to work closely with the channel directors
- Developed and delivered company strategy, responding to legal changes and developments.
- Developed a strong company culture by implementing leadership development programmes.
- Secured key client accounts for sustained firm growth.
- Spearheaded major merger negotiations, resulting in significant business expansion.
- Led comprehensive market research initiatives for informed decision-making capabilities.
- Conducted regular staff appraisals to retain top talent and foster a motivated workforce.
- Enhanced overall team performance with regular training and personal development initiatives.
- Implemented innovative business strategies to outperform market competition.
Sales Manager UK & Ireland
Cantrack / Radius Group
12.2022 - 03.2023
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Streamlined sales processes to enhance team productivity.
- Managed key accounts, resulting in consistent revenue generation.
- Negotiated lucrative contracts to secure long-term client commitment.
- Boosted gross margin percentages by initiating cost-saving measures.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Carried out sales visits to current and prospective customers.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
- Developed robust client relationships for improved business growth.
UK & Ireland BDM
GemOne (Belgium)
10.2021 - 12.2022
- New start up business for the UK and Ireland markets.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Boosted brand visibility by planning and executing regional sales strategies.
- Negotiated contracts with prospective clients to secure profitable deals.
- Facilitated regular team meetings, fostering open communication and teamwork within the sales force.
- Partnered with HR department in staff recruitment process to maintain high-performing sales team.
- Set and monitored sales targets for the region, identifying needs for strategy adjustments to achieve set goals.
- Led a sales team of 3 to achieve 20% of their sales targets within 6 months.
Business Development Manager/ Channel
Smartwitness
04.2019 - 10.2021
- Reporting to V/P of sales in the USA
- Target overachieved month on by over 5%.
- Secured new business opportunities by cultivating strong relationships with potential clients.
- Led cross-functional teams to deliver complex projects on time and budget.
- Managed key accounts, ensuring high levels of customer satisfaction.
- Negotiated contracts with vendors to secure best possible terms.
- Collaborated with stakeholders to align business goals and objectives.
- Negotiated and approved lucrative prices and contracts, boosting growth.
- Oversaw record-keeping for company's long-term planning, ensuring accuracy, accessibility and security.
Business Development Manager
VisionTrack
01.2018 - 04.2019
- Drove revenue growth with innovative sales strategies.
- Attended trade shows, enhancing company's industry presence and potential leads generation.
- Facilitated regular team meetings, fostering open communication and teamwork within the sales force.
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
- Carried out sales visits to current and prospective customers.
- Produced regular reports with in-depth detail of sales performance.
- Developed and customised sales pitches to target specific customer personas.
Business Development Manager South
Masternaut ltd
09.2013 - 12.2017
- Negotiated contracts, ensured long-term profitability.
- Provided leadership during major project initiatives with successful execution.
- Secured new business opportunities by cultivating strong relationships with potential clients.
- Developed pricing strategies, maximised profit margins.
- Formulated tactical sales plans, boosted company revenues significantly.
- Increased new business generation by developing, prioritising and executing customer outreach programmes, including cold calling and external mail shots
Senior Sales Manager SME Division
Navman Wireless
10.2010 - 08.2013
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Allocated sales resources based on quarterly KPI targets.
- Managed team of 7 staff, driving performance with motivational strategies to exceed sales targets.
- Enhanced market penetration with effective territory management.
- Negotiated lucrative contracts to secure long-term client commitment.
- Implemented training programmes, improving team performance levels.
- Identified and qualified new sales prospects to continually meet targets.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
- Hired and trained dedicated and high-achieving sales teams.
Sales Manager, South
Autosound/Sextons-Toad Group
01.1986 - 01.2010
- Developed robust client relationships for improved business growth.
- Managed key accounts, resulting in consistent revenue generation.
- Enhanced market penetration with effective territory management.
- Conducted detailed market analysis to identify new opportunities.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Identified and qualified new sales prospects to continually meet targets.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
- Carried out sales visits to current and prospective customers.
Education
High School Diploma -
Blue Coat School, Oldham, Manchester
Greater ManchesterSkills
- MS Office, Salesforce and other CRM
- Strategic sales planning
- Pricing strategy development
- Contract negotiation
- Sales performance tracking
- Multichannel sales approach
- Territory management expertise
- New business development
- Account management proficiency
Custom
- Playing regular football
- Fully qualified FA football coach
- Playing golf
Affiliations
- Football FA level Coach and manage various teams
- Cooking
Personal Information
Date of birth: 02/02/69
References
References available upon request.
Timeline
International Sales Director
Wolveshill Consultancy / Gosuncn Chinese Manufacturing
09.2023 - Current
Partner Acquisitions Manager
Radius Group
03.2023 - 09.2023
Sales Manager UK & Ireland
Cantrack / Radius Group
12.2022 - 03.2023
UK & Ireland BDM
GemOne (Belgium)
10.2021 - 12.2022
Business Development Manager/ Channel
Smartwitness
04.2019 - 10.2021
Business Development Manager
VisionTrack
01.2018 - 04.2019
Business Development Manager South
Masternaut ltd
09.2013 - 12.2017
Senior Sales Manager SME Division
Navman Wireless
10.2010 - 08.2013
Sales Manager, South
Autosound/Sextons-Toad Group
01.1986 - 01.2010
High School Diploma -
Blue Coat School, Oldham, Manchester
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