Lawrence John

• Responsible for covering the Dynamo's exposure in the UK and Spain within the GP Market
• Orchestrated product demonstrations that showcased unique selling points effectively.
• Facilitated regular meetings with potential clients, building strong professional networks.
• Expanded client base through diligent prospecting and networking.
• Identified potential leads to maximise conversion rates.
• Recent Success: Formed the relationship with key client to bring in over $400K ARR in the first year alone.
• Increased marketing opportunities using client outreach tools and technologies: Zoom Info, Navigator, Preqin, WithIntelligence HFM, YesWare.

• Utilized my experience to prospect, qualify and explore new business sales opportunities within accounts across a range of industries over the country.
• Worked to position cyber security vendors, including ZeroFox, a threat intelligence vendor.
• Exposed to a deeper and more complete understanding of vendors within the market because of a consistent and well delivered training scheme.
• Given more enablement when targeting accounts, not limited by outreach methods or company size.
• Establishing an account base using strategic partners and tailored targeting.

My responsibilties were:

• Identify new business sales opportunities from new and dormant accounts.
• Outbound sales calls/Emails/Linkedin/Other forms of outreach
• Research and identify new business opportunities using existing Softcat customer records and all potential new lead resources.
• Maintaining a healthy account base as well as a focus on new business opportunity.

Early Success:

• Achieved Quarterely KPI's - outbound sales call activity, including minimum call times and new business generated
• Opened 3 new business accounts in my final quarter, across multiple industries using different methods of outreach.
• Produced multiple customer proposals and successfully converted to high GP value sales.

• Regular holiday work at the main local pub in my home town.

• I carried out two weeks work experience at Symantec with the Sales, Recruitment, IT support and Management departments.
• Here I found an interest into the possibility of entering a career in sales, particularly in cyber security, as I spent most of my time shadowing a sales representative which was informative and eye opening.