Laurie MacIver
Norwich,Norfolk
Summary
A highly analytical and results-oriented leader with extensive experience, including a significant tenure as Impact and Insight Manager at Norwich Theatre. Specialises in transforming complex data from multiple sources into actionable strategic insights that drive robust business planning, optimise organisational performance and inform proactive risk management. Proven ability to lead cross-functional projects, implement innovative data-driven solutions (including KPI dashboards and automated reporting systems), and foster a culture of continuous improvement. Eager to leverage this comprehensive background in data strategy, performance management, and strategic project delivery to contribute to Norwich Theatre's continued success and strategic goals in the Assistant Director of Business Planning and Risk capacity.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Impact and Insight Manager
Norwich Theatre
Norwich, Norfolk
04.2024 - Current
- Developed and implemented data-driven strategies to enhance ticket sales and customer engagement.
- Conducted in-depth customer segmentation analysis to identify key audience demographics and preferences.
- Designed and built interactive dashboards and visualizations to communicate complex data insights.
- Collaborated with cross-functional teams to align on data needs and deliver actionable insights.
- Implemented new data collection methodologies and tools to improve data quality and accuracy.
- Integrated segmented audience tags into the ticketing system for targeted marketing and sales efforts.
- Developed and deployed timely survey responses to understand the impact of Creative Engagement programs.
- Led cross-functional projects and initiatives, demonstrating strong leadership and project management skills.
- Presented data insights and strategic recommendations to senior management.
- Presented to large groups of staff members on data-related topics.
Performance Executive
Aviva
Norwich, Norfolk
02.2023 - 04.2024
- Managed return on investment and general analytics for key business products.
- Delivered weekly reviews to product heads on ROI per channel and day of the week.
- Designed and implemented data structures for quarterly rolling forecasts.
- Managed data flow from six key systems into an automated Power Query system.
- Automated the forecasting process, saving significant time and reducing copy errors.
- Co-led the automation of Excel data into Qlik dashboards.
- Worked cross-departmentally with Qlik engineers and data suppliers.
Performance Analyts
Mercator Digital
04.2022 - 02.2023
- Worked in an Agile delivery team on a Brexit-focused driver documentation portal.
- Analyzed UX and performance data to improve portal usability.
- Built reports on drop-offs, UX design, user segmentation, and feedback.
- Created a dashboard to visualize platform performance for customers.
- Made recommendations for improvements based on data analysis.
Data Researcher, Analyst and Stratergist
Norfolk and Suffolk Police
Norwich, Norfolk
10.2021 - 04.2022
- Used data insights to inform county-level operational strategies.
- Analyzed crime statistics and response times to identify trends and areas for improvement.
- Created a 999 call planner with a heat map of busy and quiet times.
- Facilitated the reallocation of call resources based on data analysis.
Market Researcher
Glassbox
Norwich, Norfolk
08.2020 - 10.2021
- Identified potential clients and researched their technology.
- Located and contacted key individuals within target businesses.
Data Analyst
BU-UK
Woolpit, Suffolk
08.2018 - 08.2020
- Developed a new process for cable drum management using Excel and Microsoft Access.
- Tracked cable drums and scheduled pickups to reduce losses and costs.
Education
Bachelor of Arts - Drama
Anglia Ruskin University
Cambridge 08.2014 - 07.2017
A-Levels - History
King Edward VI School
Bury St EdmundsSkills
These skills are derived from your specific experiences (like your time at Norwich Theatre and Aviva) but are framed to highlight their relevance to the strategic demands of the Assistant Director role, emphasizing your capacity to "jump up 2 ranks"
Certification
Customer Segmentation in Python
SQL
Python for Data Analytics
Google Analytics for Beginners
Timeline
Impact and Insight Manager
Norwich Theatre
04.2024 - Current
Performance Executive
Aviva
02.2023 - 04.2024
Performance Analyts
Mercator Digital
04.2022 - 02.2023
Data Researcher, Analyst and Stratergist
Norfolk and Suffolk Police
10.2021 - 04.2022
Market Researcher
Glassbox
08.2020 - 10.2021
Data Analyst
BU-UK
08.2018 - 08.2020
Bachelor of Arts - Drama
Anglia Ruskin University
08.2014 - 07.2017
A-Levels - History
King Edward VI School
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