Laurie MacIver

Managing the analytics and reporting for three vital product lines whilst driving forward additional projects in both Automation & CO2 measurement.

Key Projects:

• Development of CO2 measurement process in collaboration with external agencies for sustainability tracking
• Automation project co-leadership to streamline weekly reporting in Qlik, transforming data into actionable dashboards

Key Responsibilities:

• Management of data reporting across three product lines for accurate analysis and report delivery
• Upholding high standards in data quality and driving innovation in automation and self-service solutions
• Oversight of direct and B2B marketing analytics and dashbording for three key product lines to support stakeholder decision-making.

Tech & Skills

Excel, Power Query, Qlik, Power BI, Looker, Adobe Analytics, Infinity Call Tracking, GoodLoop, Adtech.

Digital and General Data Analytics

• Digital performance analyst for essential governmental service
• Responsible for measuring, reporting and generating insight for all aspects of data, including channel analysis, complications, brand awareness, error rates, user feedback, data site journeys, etc.

Tech & Skills

SQL, Big Query, Look Studios, Google Analytics.

• Responsible for multiple deep-dive analyses on a wide range of performance-orientated projects to maximize the efficiency of Force-wide operations.