LAURIE GELDENHUYS
Managing Director
Swindon,Wiltshire
Summary
Dynamic Managing Director/CEO with a proven track record in driving profitability and growth across global markets, including North America, EMEA, and APAC. Expertise in sales and marketing operations has led to significant increases in annual sales, enhancing EBITDA and corporate performance. Recognized for strong negotiation skills and the ability to secure new business while managing P&L effectively for companies with revenues exceeding $120M. A results-oriented leader adept at coordinating diverse teams to achieve strategic goals through collaboration and mutual respect.
Overview
31
31
years of professional experience
Work History
Managing Director
TROIKA SYSTEMS Ltd
Swindon
07.2020 - 03.2023
- Spearheaded and created a successful product strategy to grow this Technology led SME on a global scale, with offices in the USA, EMEA and APAC regions
- Strengthened and improved the global distribution network with the introduction of new distributors, dealers, and agents in various regions
- Built a culture of operational excellence throughout the organisation via best practices, Six Sigma, Lean methodologies, the introduction of ISO9001 and continuous improvement techniques to ensure efficient day-to-day operations to meet customer and market demands
- Formulated and successfully implemented a new product development, program which would enable customers to successfully drive sustainability and bring about the reduction of waste in various market sectors in which we were aligned
- Successfully launched six new 2D/3D Electro Optical Measurement Devices through improvements to both hardware and software components
- Built significant relationships with industry OEM's, Print Roller manufacturers and Ink manufacturing companies
- Developed and implemented strategic plans for 1, 3, and 5 years, along with sales and marketing strategies and an Annual Operating Plan (AOP)
- Provided strategic leadership within the company ensuring the entire team operated in a collaborative, focussed and engaged manner. This led to a turnover increase from £1.6 million to £5 million over my four-year tenure
CEO
PROMETHEAN PARTICLES Ltd
Nottingham
01.2016 - 06.2020
- Led and managed the business through a dynamic growth phase, from $300K - £8.5M during a 4-year period by sourcing and winning multiple commercial and innovative research-based contracts
- Developed and implemented a comprehensive strategic business plan to increase company profitability
- Commissioned the world's largest continuous hydrothermal / solvothermal multifunctional nanoparticle manufacturing plant
- Introduced an in-line filtration system and a new solvent recovery plant to improve product quality and manufacturing capabilities, which substantially reduced product manufacturing costs
- Led all global operational aspects, including commercial, product development, manufacturing, supply chain, and quality assurance to drive efficiency and profitability optimisation
- Ensured the effective management of finances, oversaw capital structure, optimised working capital to support operational needs, and long-term growth. This included fund raising to substantiate the growth of the business
- Achieved a 30% market share in two years by introducing unique MOFs (Metal Organic Framework) nanoparticles into the carbon capture industry
- Enhanced the client portfolio by 60% by securing partnerships with top-tier companies, technology led institutions and research organisations
- Hired, trained and mentored a scientifically led high-performing team built on innovation, collaboration, ownership accountability, and disciplined execution
- Ensured that the company operated in harmony with Employee Ownership, the Company Values and in particular the Environment Health & Safety policies were managed as a priority for the company.
Global Sales Director
SPX-RADIODETECTION Ltd
Bristol
02.2014 - 09.2015
- Managed a $92M business unit with 11 global sales offices with 21 managers and 92 sales and training staff
- Full P&L responsibility with budget planning, fiscal development and expense control
- Restructured the global sales teams, with a new focus upon developing sales channels through contractors, government institutions, municipalities and an established global distributor network
- Provided ongoing training and mentoring using SPIN and other Selling techniques
- Developed and deployed the sales and marketing plan, including the launch and execution of four new and innovative product lines
- Project managed the development and implementation of the new Microsoft Dynamics CRM system within the sales, customer service, and aftermarket service Departments
- Established year-over-year growth by executing a Continuous Improvement Program, which affected results to create new benchmark criteria for continued success
- Participated in determining the short and long-term commercial strategy for the company with the Executive management team
Sales & Marketing Director
ASI Solutions Ltd
Milton Keynes
02.2013 - 01.2014
- Led an Asphalt preservation global sales team of 5 regional Sales Managers and 24 channel partners/distributors world-wide
- Presented, negotiated and won Bid specifications on 3 significant contracts within the Roads & Highways, Airports and Test Track Sectors which achieved an additional £1.5M in sales revenue
- Championed, and executed a new global marketing platform and advertising strategy across the various market sectors which allowed the company to gain market share in Eastern Europe, South America and Asia
Commercial Director
Xennia Technology Ltd
Letchworth
08.2011 - 11.2012
- Managed the day-to-day business operations of an Inkjet Inks, Digital Software & Solutions Company with full planning, operating, finance, sales, marketing, HR, technology, and P&L responsibility
- Controlled £58 million operating budget
- Managed 4 direct reports and 72 indirect reports
- Reported to Managing Director and Board of Tencate
Global Business Director
Sun Chemical
Midsomer Norton
08.2005 - 07.2011
- Achieved a dynamic tenure that oversaw a year-over-year sales increase from $14.2 million to $127 million by establishing three business sub-sectors targeting sales primarily at Inkjet OEM's, Pigment Dispersion and Aftermarket Inkjet consumers
- Full P&L responsibility, oversaw Sales & Marketing, Finance, Manufacturing, R&D and Technical Support Staff with 14 Direct reports and 136 indirect reports with offices globally
- Designed, set up and implemented 2 additional manufacturing sites
- Led operational improvement through promotion of the Corporate Six Sigma Project, managing H&S, quality and environmental programs to ensure full compliance with legislation
- Created a Sales Centre of Excellence at the divisional HQ's
- Member of the Global Acquisitions team identifying joint ventures, acquisitions, and licensing agreements
Sales & Marketing Director
Mantrose Ltd - RPM International Inc
Westport
05.1996 - 06.2005
- Multi-disciplined business leader with commercial responsibility for $18M and a proven track record of exceeding corporate growth targets for this world class manufacturer of Specialty Chemicals and Intermediate Manufacturer
- Successfully negotiated multi-year contracts with 4 multi-nationals (Hershey, Wyeth, Kraft and General Electric)
- P&L responsibility, budget preparations, revenue and margin objective achievement, capital expenditure and expense control
President
Status Paints Inc
Johannesburg
10.1991 - 01.1996
- Championed this start-up from $0 - $5M within 24 months
- Manufactured waterproofing products, industrial and decorative coatings
- Expanded own label brand into retail stores, DIY and Construction Markets
Education
Finance for Managers -
Ashridge University
Ashridge, UK06.2009
Marketing Management -
Institute of Marketing Management
Johannesburg, South Africa12.1986
MBA -
University of Witwatersrand
Johannesburg, South Africa12.1981
BComm Finance -
University of Natal
University of Natal, South Africa10.1979
Skills
- Global Commercial Experience
- P & L Management
- Strategic Planning
- Revenue Forecasting
- Risk Management
- Market Expansion Strategies
- Product Strategy
- Regulatory Compliance Expertise
- Partnerships and Acquisitions
- CRM System Implementation
- Clear and Concise Communicator
- Flexible Problem Solving
- Mentoring and training
References
UPON REQUEST
Languages
- ENGLISH, Native
- ITALIAN, Advanced
- DUTCH/AFRIKAANS, Proficient
Personal Information
Citizenship: EU Citizen
Willing to Relocate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Managing Director
TROIKA SYSTEMS Ltd
07.2020 - 03.2023
CEO
PROMETHEAN PARTICLES Ltd
01.2016 - 06.2020
Global Sales Director
SPX-RADIODETECTION Ltd
02.2014 - 09.2015
Sales & Marketing Director
ASI Solutions Ltd
02.2013 - 01.2014
Commercial Director
Xennia Technology Ltd
08.2011 - 11.2012
Global Business Director
Sun Chemical
08.2005 - 07.2011
Sales & Marketing Director
Mantrose Ltd - RPM International Inc
05.1996 - 06.2005
President
Status Paints Inc
10.1991 - 01.1996
Finance for Managers -
Ashridge University
Marketing Management -
Institute of Marketing Management
MBA -
University of Witwatersrand
BComm Finance -
University of Natal
Similar Profiles
Daniel Agyeman-DuoduDaniel Agyeman-Duodu
Pharmacist, Retail Pharmacist Manager. at Dr. Nana Tuffuor (TROIKA PHARMACY)Pharmacist, Retail Pharmacist Manager. at Dr. Nana Tuffuor (TROIKA PHARMACY)
Vincent Bryan PadiernosVincent Bryan Padiernos
Restaurant Floor Supervisor at Kikyo The TroikaRestaurant Floor Supervisor at Kikyo The Troika
Francesca FarrisiFrancesca Farrisi
Creative Director at TroikaCreative Director at Troika