LAURICE ABBEY
Windsor,UK
Summary
Dynamic, result-driven professional with a strong background in stakeholder management and global team leadership. Expertise in relationship management, coaching, and sales enablement, emphasising operational strategy and sales methodology planning. Skilled in designing effective sales training programmes and optimising sales processes, particularly in the B2B SaaS industry. Committed to enhancing customer experience through programme management and technology integration, with a focus on performance metrics and data analysis.
Overview
13
13
years of professional experience
15
15
years of post-secondary education
1
1
Certification
Work history
Head of Commercial Operations & Enablement (Global)
Endava
London
07.2024 - 06.2025
- Established global GTM enablement and sales operations, delivering FY25 roadmap of 30 initiatives for revenue growth.
- Defined KPI framework and delivered 30-metric sales dashboard to enhance forecasting and performance tracking.
- Led development of revenue operations KPI framework, enabling funnel tracking through Revenue Pulse dashboard.
- Implemented CaptivateIQ after comprehensive vendor evaluation, replacing 22-sheet manual commission process.
- Secured £55K funding with projected annual savings of 480 hours and £12.7K recurring.
- Developed sales propositioning assets with marketing, aligning strategies to boost sales confidence.
- Standardised pipeline management processes for account planning and client growth modelling to maximise revenue potential.
- Spearheaded development of CX strategy, launching scalable CSAT programme to enhance client experience.
Snr. Manager - Global Sales Operations & Enablement
Association of International Certified Professional Accountants
London
10.2022 - 06.2024
- Conducted vendor evaluations for scheduling software and enablement platforms, developing tailored sales methodologies.
- Implemented Calendly to enhance scheduling efficiency and streamline customer interactions throughout sales process.
- Acted as B2B Salesforce Lead, managing initiatives to reduce admin burden while increasing sales productivity.
- Coordinated complex CRM migration from legacy Ad Sales CRM to Salesforce with multiple stakeholders involved.
- Launched B2B Sales Academy in partnership with strategic vendors to train teams on high-value deal strategies.
- Established performance dashboards to track revenue insights and support data-driven decision-making processes.
- Collaborated on Salesforce onboarding programmes for new hires, focusing on adoption and productivity improvements.
Lead Manager - Business Development Operations & Enablement
Association of International Certified Professional Accountants
London
09.2021 - 10.2022
Sales Operations Manager
Ciklum UK Limited
London
12.2020 - 09.2021
- Scaled and managed sales development and market research teams.
- Supported governance frameworks for account management, pipeline cadences, and deal reviews.
- Engaged with leadership to enhance operational productivity and eliminate roadblocks.
- Produced ad hoc sales reports and presentations for informed decision-making.
- Redesigned processes to improve efficiency and effectiveness.
- Participated in UK communications committee to align messaging.
- Implemented SalesLoft and established SDR prospecting cadences as key achievement.
- Developed and rolled out SDR KPIs and commission structures to drive performance.
Sales Operations Lead (EMEA & APAC)
Trilliant Networks
Windsor, Windsor and Maidenhead
02.2019 - 12.2020
- Developed sales operational functions across EMEA and APAC, optimising CRM and sales workflows.
- Oversaw Pipeliner management to eliminate deal roadblocks and reduce revenue risk.
- Led project coordination for ISO certification audit in EMEA, enhancing compliance standards.
B2B Sales Operations Manager (Contract)
Samsung Electronics
Chertsey, Surrey
09.2018 - 11.2018
- Generated weekly reports analysing deal reviews and IT VAR for price movement automation in SFDC.
- Suggested enhancements for SFDC to improve reporting capabilities.
- Conducted data analysis in Excel to support decision-making processes.
- Submitted partner sales data to Korea HQ at month-end, ensuring accuracy and timeliness.
Associate Manager, Sales Operations EMEA
Kronos
Bracknell, Bracknell Forest
01.2018 - 05.2018
- Managed and trained EMEA sales operations, ensuring efficient adoption of SFDC.
- Enhanced order process to expedite hold releases through improved quality assurance.
- Resolved escalations collaboratively with top management to maintain customer satisfaction.
- Onboarded new sales executives and developed team to boost overall customer satisfaction.
Manager, Sales Support EMEA
Lexmark/Kofax (Tungsten Automation)
Maidenhead, Windsor and Maidenhead
01.2016 - 09.2017
- Increased sales by 10% through enhanced process efficiency and management of 10-member sales support team.
- Ensured revenue recognition while minimising contractual risks for over 200 deal packages annually.
- Achieved departmental objectives, boosting team performance by 15% via coaching and effective leadership.
- Coordinated EMEA Quarterly Cadence calls, overseeing forecasting and booking for 50+ deals.
Sales Operations & International Quote Team Manager
Lexmark
Maidenhead, Windsor and Maidenhead
11.2012 - 01.2016
Education
Master of Arts - Business
Arden University
Coventry 01.2019 - 06.2025
Some College (No Degree) - Marketing Management
University of South Africa
South Africa 01.2009 - 01.2018
Skills
- Stakeholder management
- Global team leadership – Coaching and mentoring
- Sales enablement strategies
- Operational strategy development
- Sales methodology planning – Consultative/guided selling techniques
- Sales training programs
- B2B SaaS expertise
- Sales process optimisation
- Data governance practices
- Onboarding program design
- Revenue operations management
- Program management expertise
- Performance metrics evaluation
- Supplier assessment and evaluation
- Technology integration expertise
- Data analysis, insights & trends reporting
Certification
- Sales Enablement Professional Certification
- Train and Coach Reps Certification
- Guide Reps Certification
Technology Stack
- Highspot
- CRM (Salesforce Dynamics
Pipeliner Siebel) - MS Office 365
- CoPilot / Chat GPT
- Gong
- Calendly
- Salesloft
- Zoominfo
- Z-Engage
- LinkedIn SN
- SAP
- CPQ
- Confluence
- ServiceNow
- Jira
- Miro
- Power BI
Timeline
Head of Commercial Operations & Enablement (Global)
Endava
07.2024 - 06.2025
Snr. Manager - Global Sales Operations & Enablement
Association of International Certified Professional Accountants
10.2022 - 06.2024
Lead Manager - Business Development Operations & Enablement
Association of International Certified Professional Accountants
09.2021 - 10.2022
Sales Operations Manager
Ciklum UK Limited
12.2020 - 09.2021
Sales Operations Lead (EMEA & APAC)
Trilliant Networks
02.2019 - 12.2020
Master of Arts - Business
Arden University
01.2019 - 06.2025
B2B Sales Operations Manager (Contract)
Samsung Electronics
09.2018 - 11.2018
Associate Manager, Sales Operations EMEA
Kronos
01.2018 - 05.2018
Manager, Sales Support EMEA
Lexmark/Kofax (Tungsten Automation)
01.2016 - 09.2017
Sales Operations & International Quote Team Manager
Lexmark
11.2012 - 01.2016
Some College (No Degree) - Marketing Management
University of South Africa
01.2009 - 01.2018
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