Summary
Overview
Work History
Education
Skills
Interests
Languages
Timeline
Generic

Lauren Louise Coen

London

Summary

Relationship driven commercial professional with over 15 years experience building trusted partnerships, growing international accounts and representing premium brands. Throughout my career I've been recognised for creating long term relationships, solving complex commercial challenges and bringing people together to achieve shared goals. I'm now looking to combine my commercial background with my passion for premium lifestyle brands, customer experience and brand partnerships within a creative, founder led business.

Overview

14
14
years of professional experience

Work History

Senior Strategic Partnerships Manager

HBX Group
London
11.2019 - 12.2025

Managed strategic partnerships across Northern and Central Europe, building trusted relationships with leading hotel groups and driving commercial growth through collaboration, negotiation and long-term partnership development.

Highlights

  • Ranked 1 globally in Strategic Partnerships across a company of 3,700 employees.
  • Managed a portfolio worth £13M+ annual revenue.
  • Built an exclusive partnership with a previously sceptical hotel group through trust and relationship building.
  • Selected to train colleagues in the USA on partnership strategy and commercial best practice.
  • Worked cross-functionally with sales, marketing, revenue and operations to deliver successful commercial initiatives.

Senior Yield manager

HBX Group
London
01.2018 - 11.2019

Worked closely with hotel partners to optimise commercial performance, using market insights, pricing strategies and industry trends to maximise revenue. Alongside analysing performance data, I focused on building strong supplier relationships, advising hotels on how to improve visibility and ensuring commercial opportunities were fully realised. This role strengthened my analytical mindset while reinforcing the importance of collaboration and clear communication.

Highlights

  • Built strong relationships with hotel partners, helping them improve commercial performance through strategic advice and market insights.
  • Negotiated promotional campaigns and commercial opportunities based on market trends and customer demand.
  • Analysed performance data and competitor activity to identify growth opportunities and support commercial decision making.

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HBX Group
Palma de Mallorca
12.2013 - 12.2017

Played a key role in ensuring hotel partnerships were accurately launched and maintained across the company's platforms. Working with precision and attention to detail, I coordinated new hotel launches, managed contract implementation and ensured information was delivered accurately and on time. This role taught me the importance of organisation, ownership and delivering consistently high standards.

Highlights

  • Coordinated the successful onboarding of new hotel partners, ensuring contracts and property information were launched accurately and within deadlines.
  • Managed multiple projects simultaneously while maintaining exceptional attention to detail in a high volume environment.
  • Worked closely with internal teams to ensure a smooth launch process and consistently high operational standards.

Customer Experience & Partnerships Coordinator

HBX Group
Palma de Mallorca
02.2012 - 11.2013

Provided day to day support to customers, managing bookings and resolving queries with empathy, efficiency and professionalism. Working in a fast paced environment, I developed strong communication and problem solving skills while building positive relationships with both clients and suppliers. This role laid the foundations for my passion for customer experience and relationship management.

Highlights

• Delivered exceptional support across phone and email for international travel partners.

• Built positive supplier relationships while resolving complex booking issues.

• Developed the communication and relationship building skills that became the foundation of a commercial career.

Education

Diploma in Business administration

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Palma de Mallorca

Skills

  • Strategic Partnerships
  • Commercial Growth
  • Negotiation and Influencing
  • Stakeholder Engagement
  • Project Collaboration
  • Event coordination
  • Brand & Client Experience
  • Relationship Building
  • Public speaking
  • English & Spanish (Fluent)

Interests

Passionate about fashion, brand experiences and premium lifestyle businesses I enjoy discovering emerging brands, travelling, styling, wellness and creating memorable experiences through events and community

Languages

English
First Language
Spanish
Proficient
C2

Timeline

Senior Strategic Partnerships Manager

HBX Group
11.2019 - 12.2025

Senior Yield manager

HBX Group
01.2018 - 11.2019

Loading Agent

HBX Group
12.2013 - 12.2017

Customer Experience & Partnerships Coordinator

HBX Group
02.2012 - 11.2013

Diploma in Business administration

Joan taxi
Lauren Louise Coen