Lauren Williamson
Charlotte, North Carolina, USA
Summary
Commercially driven Account Manager with 5+ years’ experience driving growth for beauty and personal care brands across eCommerce, retail, and multi-market environments. Skilled at managing client relationships, developing data-driven strategies, and delivering measurable ROI. Proven track record in campaign optimization, cross-functional collaboration, and multi-market expansion. Highly analytical, solutions-focused, and passionate about leveraging digital platforms to deliver client success. Strategic Account Manager with a talent for enhancing client relationships and delivering impactful results. Drives collaboration across teams to ensure successful project implementation and campaign delivery. Utilises data analysis to inform decision-making and uncover growth opportunities.
Overview
6
6
years of professional experience
Work History
Account Manager
Podean
08.2022 - Current
- Lead strategic growth for key beauty and skincare clients across EU and international markets, acting as the primary commercial partner to align retail, media, creative, and supply chain teams.
- Delivered triple-digit YoY growth through data-driven planning, performance analysis, and promotional optimization.
- Managed monthly product launches and digital campaigns, including retail readiness, pricing, PDP optimization, content rollout, and merchandising strategy.
- Provided actionable insights on campaign performance, category opportunities, and new product development to senior stakeholders.
- Supported portfolio expansion into additional markets, ensuring localization, operational setup, and measurable results.
- Tools & Platforms: Vendor Central, Tableau, Hive, Pacvue, Kapoq.
- Beauty & Personal Care – EU & International Markets
Account Manager
xDNA Interactive
05.2021 - 08.2022
- Managed client accounts across digital, marketplace, and web development programs, ensuring seamless campaign delivery and measurable commercial impact.
- Built long-term client relationships, leading to repeat business and expanded project scopes.
- Oversaw full project lifecycles, including marketplace optimization, digital advertising campaigns, and website development.
- Streamlined cross-department collaboration, reducing delivery timelines and improving campaign outcomes.
- Tools & Platforms: WordPress, Shopify, ZonTools, Google Analytics, AdEspresso.
- Digital & Marketplace Projects
E-commerce Marketplace Executive
Unineed Group
02.2020 - 05.2021
- Owned Amazon channel performance across 8+ regions and 5,000+ SKUs, optimizing campaigns to drive sales, conversion, and average order value.
- Expanded Amazon footprint from 3 to 11 international regions, achieving 67%+ sales growth.
- Quadrupled peak monthly sales through strategic pricing, bundling, and FBA optimization.
- Produced weekly KPI dashboards and competitor insights, guiding client strategy and campaign optimization.
- Tools & Platforms: Seller Central, Magento, Repricer, Mailchimp, Canva, Final Cut Pro.
- Beauty, Skincare & Fashion
Education
BA (Hons) - Media & Communication
Glasgow Caledonian University
Skills
- Tools: Tableau / Purvey / Helium10 / Pacvue / Asana / Kapoq
- Vendor & Seller Central Experience
- Marketplace Strategy
- Launch Strategy
- Promotional Strategy
- Stakeholder Communication
- Project management
- Account management
- Customer relationship management
- Digital marketing
- Data analysis
- E-commerce strategy
- Campaign optimization
- Cross-functional collaboration
- Performance tracking
- Market expansion
- Strategic planning
Timeline
Account Manager
Podean
08.2022 - Current
Account Manager
xDNA Interactive
05.2021 - 08.2022
E-commerce Marketplace Executive
Unineed Group
02.2020 - 05.2021
BA (Hons) - Media & Communication
Glasgow Caledonian University