Summary
Overview
Work history
Education
Skills
Languages
Timeline
Generic

lauren walker

WITNEY,Oxfordshire

Summary

I am a self-motivated, and industrious young adult who uses hard work and enthusiasm to work to the very best of my ability. I am confident in my ability to produce work of the highest standard with any brief I am given.

I would consider myself a very creative individual, thinking up fresh and innovative and solutions to . I mould well into any new team and environment and love the challenge of learning new skills that will help me better my work and expand my mind.

I have great time-management skills and organise my time and tasks effectively to ensure that projects are ready well before the deadline, whilst also being of the highest standard.

My of written is great. I have run my own blog since I was 15 years old, written for various online and newspapers, produced content for clients as a Digital Marketing Executive and as an SEO Content Specialist, have also proofread for dyslexic and foreign students & been responsible for of a wide range of clients social media platforms and engagement.


In my last as a Digital Marketing Executive I was responsible for writing, uploading, optimising and monitoring Google Ads for various clients (including both charities with Google Ad Grants and Limited companies). I created metadata, meta titles and ‘alt text' for various websites that web developers within created for clients. I produced much of the content for client's sites with SEO in mind as well as content and copy for our own companies website and social pages. I used to create the graphics for the monthly newsletters, blog posts and articles, social media posts etc I produced.


I am an accomplished content , skilled in curating and driving development of top-quality content that deliver unique and on-trend video, image and copy to support high-performing campaigns.

I am looking for new Digital Marketing roles in an exciting and innovative business that will encourage me to push myself and always be improving my copy and skills. I am energetic, considerate, generous and well-mannered and I'd bring a refreshing to any team.

Overview

2
2
years of post-secondary education

Work history

SEO Content Specialist

Versantus
Oxford, Oxford
01.2023 - 07.2023
  • Cultivated brand style and tone of voice across different channels to target wider audience.
  • Optimised content scheduling times to increase user engagement.
  • Created social media posts on platforms, achieving steady growth rate.
  • Studied competitor websites to compare and improve .
  • Produced blog posts/email campaigns/ press releases/ newsletters etc for both company & clients
  • Set up, optimised and maintained PPC Campaigns (Google Ads, Facebook Ads)
  • Scheduled meetings with team to brainstorm and develop new ideas.
  • Used content management systems for website traffic and user engagement analyses.
  • Navigated complex algorithms and to determine valuable strategies for reaching out to .
  • Website & blog migrations, URL redirects
  • Google Ads and Display Ads Certification to get the company Google Partnered
  • Drupal Marketing Contributor Role
  • Using tools like Screaming and SEM Rush to conduct site audits & keyword research
  • HMTL coding
  • How to use AI to enhance your SEO online training & course
  • Marketing workshops & talks at local events
  • Figma Designs, Canva Graphics & iStock to support design team
  • Pipedrive for email campaigns & newsletters
  • Building backlinks & outreaching to clients/connections
  • Writing enticing copy for socials
  • Website content landing page material that was SEO optimised
  • Google Analytics 4 training and support packages
  • Google Business Profile optimisation
  • General social media engagement & growth

Digital Marketing Executive

BEYOND YOUR BRAND
  • Keyword Research - Using Google Ads Keyword & various keyword databases to better understand our target audience and how they're searching for relevant content/products & services
  • Mentoring & Tutoring - Proofreading & copy writing for dyslexic and foreign students at both Oxford Brookes University & Plymouth University
  • Volunteering in the SEND at Chipping Norton School to mentor kids in English Literature
  • Copywriting - Social media platforms (Facebook, Instagram, LinkedIn; call to actions, products and services promotions, relevant and current affairs/issues
  • Content Writing - Long form blog posts, articles, email campaigns, newsletters, monthly reports, monthly briefs
  • Canva Graphics - Creating graphics for blog posts, newsletters, email campaigns, social posts
  • Google Ads & Google Ads Editor - Writing and creating ads, uploading ads, editing ads, monitoring and optimising ads
  • Both for Limited and charities with Google Ad Grants
  • Improved click-through-rates, conversions and impressions for clients campaigns
  • Google Docs/Sheets/PPT - Creating copy and content, producing monthly briefs and reports, writing metadata, writing google ads, making competitor spreadsheets, managing monthly/weekly/daily tasks
  • Editing & Proofreading - Both freelance (for students) and within working environment (other team members work)
  • Creative Writing - Creative social posts (3 per week) for clients, articles for our companies blog (3 per month), articles for clients (8 per month), creating writing competitions, competitions
  • Zoho Campaigns - Monthly newsletter managing, email campaign managing
  • Metadata - Writing relevant metadata, meta titles and alt text for landing pages and articles
  • Google Analytics - Tracking and reporting website traffic, demographics, geographical locations of audience
  • Analysing what works well/what doesn't to tailor and optimise content and copy
  • Time management - Logging daily/weekly/monthly tasks using appropriate software
  • Prioritising tasks appropriately according to time frames and importance,
  • Ran , monthly newsletter and email campaigns for the company
  • Wrote copy and copy for various clients
  • Wrote content and metadata for websites and landing pages
  • Wrote, uploaded, monitored and optimised Google Ads
  • Created graphics through Canva
  • Uploaded various local citations for clients.

AT BITTEN OXFORD
  • Voluntary) Oxford's leading and Drink reviewing website.

Receptionist, admin

OXFORD BUSINESS COLLEGE
  • Admissions and enrolment and editor
  • I did a lot of proof-reading and editing for the website as many of my colleagues didn't have English as their language
  • Dealt with students from all different backgrounds
  • Trained in Excel and learnt basic Business Management skills.

Volunteer

CHIPPING NORTON SCHOOL
  • SPECIAL EDUCATIONAL NEEDS SUPPORT WORKER
  • Work to help whose has been set back due to COVID 19 to feel more confident
  • Working on a 1:1 and helping in classrooms with children under special needs care
  • JASON'S HYDRAULICS ASSISTANT
  • Filing, answering phone calls, sorting such as invoices
  • Highly organised and confident.

Education

of - & Creative Writing

University of Plymouth
09.2016 - 06.2018

Bachelor of Arts - English Literature & Creative Writing

Oxford Brookes University
Oxford
09.2019 - 03.2020

Skills

  • Strategic content scheduling
  • SEO best practices
  • Project deadline management
  • Creative generation
  • Social media strategy
  • Brand copywriting
  • Market research expertise
  • Copywriting abilities
  • Customer demographics understanding
  • Campaign development experience
  • analysis
  • Google Ads
  • Link building strategy
  • (UX)
  • SEO audits
  • User Interface (UI)
  • Email and SMS campaigns
  • Screaming Frog
  • Facebook Ads Manager
  • CMS management

Languages

English
Native

Timeline

SEO Content Specialist

Versantus
01.2023 - 07.2023

Bachelor of Arts - English Literature & Creative Writing

Oxford Brookes University
09.2019 - 03.2020

of - & Creative Writing

University of Plymouth
09.2016 - 06.2018

Digital Marketing Executive

BEYOND YOUR BRAND

AT BITTEN OXFORD

Receptionist, admin

OXFORD BUSINESS COLLEGE

Volunteer

CHIPPING NORTON SCHOOL
lauren walker